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Payday loans spam and why its going to costs us all

Discussion in 'Black Hat SEO' started by blaze123, May 20, 2013.

  1. blaze123

    blaze123 Newbie

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    I have just been looking at the current state of the payday loans serps in the uk, most of the churn and burn sites that are dominating the top 10 results have stupid urls like "mummy loans" "panda loans" ninja loans" "penguin loans" thats a big f* you to google right there. Most of you will be thinking they're using Sape, a more detailed inspection reveals otherwise. If you look at their back links they suddenly go from 0 BL's to 300k plus in a matter of days. All links are present on high quality real and unrelated sites.

    I doubt someone registered with sape and placed that many links in such a short space of time. What is actually going on here is the use of custom made and highly sophisticated tools that scan the internet for known and some unknown web/server vulnerabilities. w3 Super Cache, Oracle, SQL injection, Apache tomcat remote, freebsd ftpd, freebsd telnetd, (many web servers use freebsd) are just a few of the easy to exploit remote vulnerabilities available to even low skilled individuals. Its not hard to write an automated tool to use nmap to scan for open ports, then use the scripting facility built into nmap to test for individual vulnerabilities on the list of IP's generated from the initial scan. Using this method its possible to penetrate and insert links to a given url in a very short space of time. I've scanned some of the servers and my initial tests show them to be vulnerable to publicly available exploits.

    What does that have to do with blackhat seo?
    Obviously this is akin to spitting in Google's face as there is currently nothing they can do about this, when you, make a mockery of Google in this way I fully expect them to lash out in retaliation, and that's going to cause untold collateral damage. You have to understand these idiots are only going to make it harder for all of us to rank. An algorithmic fix for this involves devaluing all links and using different ranking factors entirely. Its not surprising Google have invested in D-waves quantum computers and are having a crack and massively improving machine learning to detect black-hat spam. Thats a long way off and until then Google are losing and they are losing in a big way.
     
  2. sputnik11

    sputnik11 Junior Member

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    Its all fun n games till you get your little 9 page site spammed onto page one - and their cube dweller army inspects the link profile, shite content, and sends your churn/burn splog of the week to antarctica for a year. They cant stop it - other than manually ... un common niches that require too much effort to uncover and that dont have 5 million dumb asses spamming it to death still seem to fly under the radar - and theres tons o money to be made there.

    If bing picked up another 25% market share of search volume - lot of us would be getting some good traffic :) Raise you mit if you got a dozen or so BING only sites in your arsenal ...

    machine learning ... they want that shite so bad - good luck - there'll be a new engine in town prolly before Google assimilates enough co's to make that a reality. [ SKYNET = Goolge [ rise o tha machines] ]
     
  3. bfly1

    bfly1 Registered Member

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    I think negative seo could also come back to bite google in the face, I am sure it worked initially, but people can use it against competitors and eventually I think google will have to back off that one.
     
  4. tranza

    tranza Power Member

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    I just dont understand why google doesnt pay 10 -20 employee to manually check every single day these keywords... those spammer would be gone, and the net would be less spammed. I really hate to find a good site to place a link and figure out late that its spammed to death with payday, sex, etc links.
     
  5. Techxan

    Techxan Elite Member

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    All gogole has to do is devalue all links that are not closely related to content or industry. When they have enough factors like social, authorship, trust and authority, to use in the ranking aldo, they will gut the value of links. It is as inevitable as the sunset.

    This is why they want quantum computing, its going to be very hard to hide footprints when there is that much computing power constantly hunting down behavior that can be clearly defined.

    In less than a decade, backlinks will not count at all, interaction will.

    With 7 million new pages a day popping up on the internet, that 10 or 20 people cant do much. 20,000 cant for that matter.
     
    Last edited: May 20, 2013
  6. tranza

    tranza Power Member

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    Im not talking about all the keywords, just the competitive term like pay day loan , making money, scort etc. Its nothing to monitor these term every single day by hand.
     
  7. ekoee

    ekoee Junior Member

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    What makes them any different to the guys who spam with GSA, Scrapebox or Xrumer? There are only a select few that have exploited sites anyway, most of them are spamming comments and articles.
     
  8. jimijam

    jimijam Registered Member

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    good for them. If i knew someone who could code something like that for me, shit would be on blast 24/7. please believe it.
     
  9. Smeems

    Smeems Regular Member

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    For some of the sites, particularly the uncle payday loans guy, there isn't any hacking involved per sé.

    What he's done is create a Joomla extension and/or theme that contain the backlink that he wants. If you install his image slider, he gets a link to his site.

    It's a decent plugin, which has meant that his extension has been installed on a number of high authority websites. Those links power his churn and burn payday loan affiliate sites.

    Let's do some simple sums and see what he could be raking in.

    Google adwords (not always accurate) shows "payday loans" returning 201k searches in the UK per month. Let's say that this guy has his site at the top of the SERPs for 7 days a month (quite a decent estimate giving the churn and burn nature). So 201k / 7 = 28714 searches per month.

    Of those 28714, let's say 30% click through to his website. That gives him 8614 users per month.

    Let's give him a conversion rate of 3% - with the conversion being submitting the form on the site, so not too unrealistic to expect 3%. That gives him 258 conversions per month.

    Knowing the commission structure for EPL Web Solutions paid per application submit can be between £30-40, that gives a revenue per month between £7740 - £10320. Even getting through 5 domains per month won't dent that.

    This is only for 1 keyword. And I'd say these are pretty conservative estimates - the reality is that he could be earning much more.
     
    • Thanks Thanks x 1
  10. prab1996

    prab1996 Elite Member

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    +1 ^^^^
     
  11. gorang

    gorang Elite Member

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    How is it a big fuck you to Google? Google created this scenario and blackhat simply evolves around it. If you think these people are "idiots" for taking full advantage of Google retarded system then bhw is not the place for you.
     
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  12. medway

    medway Junior Member

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    Even the real brands have weird names like Wonga, Purple etc. These names just seem popular with visitors in the UK where as in the US more normal ones are used.

    You're really over reacting thinking this will make Google devalue all links.
     
    Last edited: May 20, 2013
  13. cloakndagger2

    cloakndagger2 Regular Member

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    Ok what you forget is the adwords cost,google could sort this easily on a daily basis,why would they it's making them more money.Of course mr cutts mentions this in his latest speech for the upcoming update because it is pissing off alot of people,in reality he is not bothered.The revenue above is way off,one hacked site was offered £10k a day for their site(froginawell) the guy who owned the site wrote an article all about it.The fact is the sites at the top are not good for one primary reason in this niche,they don't offer what is truly termed as payday loans.Wonga and quickquid are the 2 primary genuine payday loan companies,offers are made instantly online and cash sent within 15 minutes.
    If I had the top 2 in that niche I'd be looking at integrating the actually application process live on the site via one of those companies.Instead the applications are sent to several lower tier companies.It is hacking,the businesses\people owning the sites these plug ins are on would never link to payday loans sites knowingly it's that simply so it is hacking.
    Now there are several ways this could be stopped,and easily however google doesn't necessarily want it stopped.It's been going on well over a year,nothing has changed.I discussed this last year(cloakndagger,I am 2 now because I lost my password!).It was never sape to begin with it is far more powerful.

    Most affiliates lie through their teeth on their sites to make a sale,many have never even used the products they sell but do they care,no so what makes you think google cares if they are making crazy money with adwords on terms like this and lying saying they'll fix it.It doesn't take a year to fix this,they don't care.You need to see different perspectives to get the big picture not just your own.
     
  14. medway

    medway Junior Member

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    Google does manual review these sites regularly, almost weekly sites get dropped if not more often.
     
  15. backtomakemoney

    backtomakemoney Newbie

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    you are so clueless...
     
  16. medway

    medway Junior Member

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    Lol keep thinking that ;)
     
  17. freestufffinder

    freestufffinder Registered Member

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    Duz he even no who u iz bro??!!!
     
  18. medway

    medway Junior Member

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    Hey I just nooby bruh
     
  19. DoubleUp

    DoubleUp Junior Member

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    That&#8217;s a very conservative estimate.
    I use to work within the niche in the UK, and ranked my fair number of sites. My last site was number 4 for the keyword &#8216;payday loans&#8217; within the UK. On a typical day, it would convert over 100 leads, and generate over £600. That&#8217;s just in 4[SUP]th[/SUP] place, so your earnings for ranking in 1[SUP]st[/SUP] would be far greater.
     
  20. ChokeStone

    ChokeStone Registered Member

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    That is indeed very conservative.