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[METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by step

Discussion in 'FaceBook' started by mojstermiha, Nov 6, 2011.

  1. mojstermiha

    mojstermiha Regular Member

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    Hi BHters!

    Today is my birthday and decided to publish another uncensored Facebook PPC case study:)


    I noticed a few days back, when someone was selling a WSO with ad ideas and he didn't provide any screenshots from his FB Ad Manager. We are going to do this "The Right" way with full discloser.
    For about a week in August, I was promoting a NFL Jersey offer in CPA network Advert Marketing (If you want in, PM me)
    The offer was relatively successful, but I soon stopped promoting it, because advertiser wasn't satisfied with my traffic, even thou I really don't know how I could bring him better quality. You'll see why I say so in a minute.


    Here is the offer:
    Code:
    http://www.offervault.com/offer/details/offerId/305860/free-nfl-jersey/
    Pay per lead: $1.6
    Offervault says it only allows email traffic so I also posted a screenshot from the network. Facebook PPC is allowed!

    [​IMG]


    Campaign planning:

    I picked Dallas Cowboys, but this would work for any NFL team.


    Ad Building


    Title: Are You A Cowboys Fan?
    Image: Just pick a logo or something similar that represents the NFL team well.
    Body: Click here and get your NFL Jersey!
    Landing page: I iframed some NFL web store and changed the link to my affiliate link after my ad was approved.

    [​IMG]


    Code used for iframing was shared before by coolkid123.

    Code:
    Code:
    <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
    <html xmlns="http://www.w3.org/1999/xhtml" lang="EN">
    <head>
    <meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
    <title>Full Page IFrame</title>
    <style type="text/css">
    html {overflow: auto;}
    html, body, div, iframe {margin: 0px; padding: 0px; height: 100%; border: none;}
    iframe {display: block; width: 100%; border: none; overflow-y: auto; overflow-x: hidden;}
    </style>
    </head>
    <body>
    <iframe id="tree" name="tree" src="http://google.com" frameborder="0" marginheight="0" marginwidth="0" width="100%" height="100%" scrolling="auto"></iframe>
    </body>
    </html>


    Ad Targeting

    Country: US
    Age: 36 - 49
    Gender: Male
    Interests (keyword): "dallas cowboys"


    The reason I targeted the way I did, is because Quantcast gave me that data. As you can see, Dallas Cowboys home page is mainly visited by male under 18 and 35-49. I didn't target underage boys, because advertiser doesn't want that audience.

    The interesting fact is that DC fans are quite wealthy based on Quantcast data. I still don't understand why advertiser wouldn't want such traffic. IMO, I couldn't do it any better on FB. He was probably too greedy or he wanted only visitors from search PPC but in that case, he should forbid using Facebook.

    [​IMG]



    Bidding

    I always place my bid over the suggested bid when doing CPC. But only till I get 3-4 clicks. Then I already have a good idea what CTR is going to be and I lower the bid to the point I am still getting enough traffic.

    [​IMG]



    Summary

    I paid for ads $141.30
    Earnings from CPA offer: $307.20
    Profit: $165.9
    RPC is still high because this is average RPC. Last 2 days it dropped significantly and it reached my CPC on FB. Then I stopped my ads.

    [​IMG]


    That's it. Don't share this outside of BHW!
    Cheers!


    P.S.:

    If you want to learn more about FB PPC, read also my other threads:


    [FREE TUTORIAL] - Facebook ad building, bidding, targeting - Case Study! - *uncensored* <<=== Start here!

    [GET] WSO 469001 Don + Spence + Facebook + Real Results and Real Money
    [Facebook Ads - Advice] How to turn a dying CPM ad, into a winning CPC ad.
    [GET] WSO 452952 One Penny Clicks 2.0 (Must-Have For Facebook Marketers!)
    [TEST] Facebook PPC + CPA. Method: Lazy Auto-pilot Profits
     
    • Thanks Thanks x 96
    Last edited: Nov 6, 2011
  2. FstQuik07

    FstQuik07 Junior Member

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    This is the BEST kind of help us noobs can get, thanks man.

    EDIT: And HAPPY BIRTHDAY, yo!
     
    Last edited: Nov 6, 2011
  3. bmatthews

    bmatthews Regular Member

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    Happy birthday mate. Great PPC advice. Super thread.
     
  4. charliebones

    charliebones Regular Member

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    Happy birthday! Very nice share for anyone looking to get into FB advertising. Enjoy your day!
     
  5. blackjack

    blackjack Regular Member

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    mojstermiha, happy birthday and thanks for sharing your results here.

    You are an expert on FB ads.
     
  6. fung1990

    fung1990 Power Member

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    are you taking student?:)P
     
  7. purewealthinc

    purewealthinc Regular Member

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    Thank you for the method mate.. I am attemting to try FB ppc, haven't tried that one yet
     
  8. teamrecon

    teamrecon Registered Member

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    Thanks for the share and happy birthday.

    Can i just confirm ? You use the full iframe page of any store until the ad is approved, then change the link to the cpa offer in Facebook or on your site ?

    Thanks
     
  9. Godspeed

    Godspeed Regular Member

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    Happy B-DAY :)
     
  10. sean14592

    sean14592 Newbie

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    Wow, another amazing thread. thanks!
     
  11. Godspeed

    Godspeed Regular Member

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    I think he is more in to girls.
     
  12. jacobs

    jacobs Power Member

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    Man you're on a roll with this CPA+FB PPC! thanked and repped!
     
  13. jass11

    jass11 Elite Member

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    Thanks
    this inspires me to get into FB PPC after failing in apps :(

    I am taking action right now :)


    and Happy bday :)
     
    Last edited: Nov 6, 2011
  14. soyafan

    soyafan Junior Member

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    Many many happy returns of the day! :)

    Thanks and rep for the tutorial!
     
  15. vodkapat

    vodkapat Registered Member

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    Happy Birthday! Thanks for all your facebook case studies. :)
     
  16. gowithgaurav

    gowithgaurav Junior Member

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    Happy Birthday mojstermiha, I hope you are not actually spence from worriorforum, lol!

    Well, i like your every thread and following your every advice and you are like a GURU for me in my fb ppc management!

    Good Luck! You are Just Awesome!:)
     
  17. rroxx

    rroxx Registered Member

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    wish you a very happy birthday :)

    Thanks for sharing this methods
     
  18. dpalat

    dpalat Regular Member

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    nice one mojstermiha, and happy b-day. ;)
     
  19. jacobs

    jacobs Power Member

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    Any suggestion on how to rotate offers with the iframe?
     
  20. allinet

    allinet Registered Member

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    Happy birthday! Good share for IMer's looking to get into or improve their FB PPC.