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Media buying Strategy - help...

Discussion in 'Media Buying' started by guyseo, Jul 17, 2013.

  1. guyseo

    guyseo Newbie

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    Hello guy's,


    Im new in the Media buying market.
    Im coming more from the seo world and i just finish to study Media buying.


    I have Ecommerce store that saling clutch bags.
    The prices will be from 70? - 120?.


    I want to start doing Media buying campaing for the store.
    Now, i know that the key answer here is testing,testing more and then testing again and only then you will get maybe the results and start see the profit. i want to reduce the risk to a minimum.
    I dont have unlimited budget (around 450? monthly) so i cant loss here a lot of money.
    I will use : whatrunswhere that will help me see what my competitors will do but i will
    need any information and tips that i can get...
    If you need more information so you can see the biger pictures tell me and i will tray
    to give all the information that i have.


    I saw and study here a lot, and i hooping to get more tips and information that can help me.


    Thank you for your help !!!


    Guy
     
  2. super11

    super11 Jr. VIP Jr. VIP Premium Member

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    I started with buysellads recently and so I collected some info after reading lot of stuff. I have copied them below from my notepad.



    1) Good DESIGN BANNER (VERY IMPORTANT) (preferably with some face)
    2) Banner at a prominent place.Ad Location is everything. (VERY IMPORTANT)
    -Place your banner in the part of a webpage that's visible without scrolling
    3) Pick the right niche
    -check if a certain website is relevant enough to promote your business
    -check what other advertisers are promoting on your selected URL
    4)Check other competing ads on the page
    4) Check other sold out ads on the chosen site-If someone is willing to pay $500 a month most likely it means the site is good for advertising
    5) "average CTR" (Click Through Rate) of a banner at BuySellAds is somewhere about 0.04% (Random number)
    -CTR of 0.25% and above is good
    6) Make changes/remove if CTR is too low.
    7)Check their typical customer (http://www.alexa.com)https://www.quantcast.com
    8)Use website like mixrank.com to check what other advertisers are promoting on your selected URL
    9) boost CTR- if possible only target the states that bought the product, and only run the campaign during the highest CTR times so you won't be Running ads during the wrong times
    10)If possible install a conversion pixel
     
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  3. blkmagic

    blkmagic Junior Member

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    If you want to reduce your risk you're gonna have to do a lot of studying. Curb your losses with knowledge.
     
  4. Internet-Marketer

    Internet-Marketer Junior Member

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    Contact wasted (BHW user), he is an expert in media buying and he is also running thread here for his service.
     
  5. aldoraine

    aldoraine Regular Member

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    I'm currently studying media buying, and plan to start in the next two weeks. Honestly, if you study enough, write out a good plan, and stick to it, then you will curb a lot of losses. A lot of guys just try the shotgun approach and get ate up because they don't have the fundamentals down. Start really slow to get the hang of it if you're worried about a budget.
     
    • Thanks Thanks x 1
  6. linnet

    linnet Junior Member

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    Well said! Media Buying is really something all need to learn carefully .
     
  7. crackedcreative

    crackedcreative Registered Member

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    And don't forget to track.
    you can't efficiently test if you don't efficiently track every damn thing.

    prosperous202 is free
    cpvlabs has a price tag.
     
  8. Liberator

    Liberator Newbie

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    Great post Wasted. I've read here on this forum that you have a special package available that goes more in depth. PM me if you get a chance. I am interested.
     
  9. mrlivethedream

    mrlivethedream Newbie

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    If you want to get into Media Buying, first thing first.

    Get the right info.

    Get Traffic Blackbook 2.0.

    Then get Gauher Chaudhary's Media Buying Sumo.

    Then read IMGrind's Media Buying Icon.

    Media buying consists of a few critical numbers, that you need to know, most important being COST PER ACQUISITION and EARNINGS PER CUSTOMER.

    How much do you have to spend to get a customer? E.g Do I need to run $20 of traffic on FB to get 1 new customer?
    And
    How much revenue does each customer generate on average? E.g. Each customer buys Aproximately $40 of stuff from me.

    The entire goal of media buying ...or any paid traffic... is this.

    To get your EARNINGS PER CUSTOMER much higher than COST PER ACQUISITION .

    EARNINGS PER CUSTOMER - COST PER ACQUISITION = PROFIT.


    Now how low you can drop your CPA and how much you can increase your EPC depends on how good of a marketer you are ;)

    Good luck. Actually f u c k luck.
    Go work hard.

    ;)