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I don't get this

Discussion in 'White Hat SEO' started by gwmste, Apr 18, 2013.

  1. gwmste

    gwmste Newbie

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    Right I have a website that has 3 columns. ( sidebar with some text and a form, main content area, sidebar with links and some banners ).

    So in order to improve the seo for this page I had done 3 things.

    1. Slightly changed the title tag
    2. Slightly changed the h1 tag
    3. reordered the first sidebar with the content area ( but use css to still display sidebar left and content area in the middle ) so that the search engines would get quicker to the quality content.

    after google has reindexed the page it dropped 27 pages on the google search results ( it wasn't ranked very well in the beginning - page 20 - that's why we used this page to page 47 ).

    No on another page we have changed only the title and the h1 tag slightly and that page maintained the same rank.

    So does anyone have an idea why the page dropped so much even though the main text content was right at the top??

    Thanks for any advice.
     
  2. Panther28

    Panther28 Elite Member

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    How many pages of content do you have?
     
  3. Furious George

    Furious George Supreme Member Premium Member

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    Ranked on page 20 is not ranked well. If it dropped 7 pages.... I mean, you're talking about going from the middle of no where to the right of the middle of no where. It's normal for this to fluctuate, and often.
     
  4. gwmste

    gwmste Newbie

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    around 400

    I know that it wasn't ranked very well that's why I used this page to not cause any damage to the good placed pages. I appreciate that it is normal to fluctuate but 27 pages ( not positions ) is a lot.

    Could this drop be caused by a lot of spammy links?
     
  5. Kixstart

    Kixstart Junior Member

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    You changed the title and H1, thats why you lost some of your "rankings".
     
  6. gwmste

    gwmste Newbie

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    but why would it affect the one page and not the other one?

    Both h1 tags and titles were badly written.
     
  7. sn0rt

    sn0rt Elite Member

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    Occupation:
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    400 pages of content and you're still not ranking?

    I'll say it bluntly,

    Your site sucks.

    From the information you give us, this is a tell tell sign of a spam page. This is why you're not ranking, lack of quality.
     
    • Thanks Thanks x 1
  8. gwmste

    gwmste Newbie

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    ok let me shed a bit more light on this. We have pages ranking on page 2 and 3 as well. All the content that we are posting is unique and written by us. So it is not spam. All we are trying to do is to figure out what else we can do to improve the onsite SEO. We had SEO companies working for us but they all seem to suck and take your money to spend it on some nice holiday or so. So now we are trying to do it in house.

    Like I said the reason we used that page is because it has a bad ranking and if we would mess up something our business is not suffering from our error.
     
  9. Furious George

    Furious George Supreme Member Premium Member

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    You're really not providing a lot of information here.... it's hard to help you.