I'm often trying to tweak landing pages for each of my target keywords in order for Google to rank the inner landing page instead of my website homepage. It can get quite tricky when trying to rank a landing page for many keywords. One way of easily checking what is the most relevant page of your website fr a keyword is by making a search in google. site:yourdomain.com keyword phrase This way allows you to easily check which are the most relevant pages of your website for this keyword and hopefully allow you to see some of the changes you might need to make in order for Google to rank it instead of your homepage. I have a hunch that using site:yourdomain.com inanchor:keyword will display pages which are recognised as having anchor text with your keyword pointing towards them. If this is true then you can check what pages show the most relevancy for your keyword through anchor text too.