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How to Become an Offline Marketing Consultant

Discussion in 'Offline Marketing' started by grafxextreme, Aug 23, 2009.

  1. grafxextreme

    grafxextreme Regular Member

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    To those of you who are interested in Offline Marketing...

    There seems to be a lot of interest in Offline Marketing. I've been doing this since around 1987 when there was the transition from DOS to Windows and from Bulletin Board Services to the Internet. It's been highly profitable for me because it can produce tens of thousands of dollars worth of residual income, month after month, year after year.

    More importantly it can provide you with a Debt-Free lifestyle.

    Offline Marketing doesn't have to be confined to selling Internet Marketing services such as websites or seo. It can also be about creating workshops or seminars about Ebay, Dating, Newsletter Publishing, Yellow Page Advertising, Homebased Business, Becoming a Published Author etc... You're only limited by your imagination.

    I personally specialize in B2B offline marketing. This can be both in general marketing and niche marketing both are equally profitable. Both give you an opportunity to gain experience and knowledge in numerous industries. From retail to service, from professional to mid size companies. You'll be amazed at how many industries you become an expert in. :cool:

    I enjoy working with and training new marketers who are interested in either working with local small business owners and professionals or in working with a specific niche such as Lasik surgeons. This too, can be very profitable.

    I thought I would start a thread on Offline Marketing geared for noobs who are interested and give you the opportunity to share your questions, experience and fears.

    I'm curious as to...

    Would you share what it is about Offline Marketing that attracts you the most?

    What are some of the obstacles you see in you starting an Offline Marketing business?

    What, if any, experience do you have with Offline Marketing?

    What are you selling? How much are you selling it for?

    What promotional ideas are you using, have tried and failed at or are curious if it works?

    If you're already working with local business owners share some of the ways you promoted yourself to get your first client.

    Hopefully we can have some good discussion on this thread...
     
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  2. three3s

    three3s Regular Member

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    What are some of the obstacles you see in you starting an Offline Marketing business?

    For me it is knowledge. Although I am fairly comfortable talking about or even teaching internet marketing methods to people who are beginners, I don't really know much about offline marketing - nothing that small business owners don't already know i'm sure.

    I wouldn't know what to offer to potential clients and then when i realised what to actually sell, I would probably be lost on how to deliver it and for how much. I'd like to have the luxury of walking in to a marketing firm and asking them to explain they're business model to me but I think I'll have to keep on dreaming on that one haha.

    What, if any, experience do you have with Offline Marketing?

    None. I have grand ideas about what I want to do/could do but have yet to take action. This si mostly because my time is taken up with online marketing but in future I definitely want to venture in to the offline arena.

    What are you selling? How much are you selling it for?

    Again, nothing, but I was thinking when the time comes, I'd like to offer a wide range of services from seo/web design all the way through to seminars/offline marketing/consultancy services. What you mentioned about the seminars is a real eye opener, lots of things you can cover with these.

    Out of interest, how do you go about getting enough people to attend these seminars? Do you have a big email list of local business people you utilise? How much do you charge for these seminars and what do they generally entail?

    What promotional ideas are you using, have tried and failed at or are curious if it works?

    I'm curious as to what success rate I might have going business to business on foot, and then trying to sell them a website. I know it is obviously down to how good your pitch is, prices, ability to sell, location etc, but in general, could you expect perhaps 2 orders a day on average maybe?

    I'm also interested in whether phoning or emailing companies is a good way to sell your products. I always assumed cold calling/emailing would either be ignored (in the case of emails) or just palmed off (in case og phone). Do these methods convert well or would you reccommend meeting business owners face to face?

    Thanks for this thread by the way, could turn in to a real good one. Look forward to your reply.
     
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  3. kobees home

    kobees home Registered Member

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    Would you share what it is about Offline Marketing that attracts you the most?

    The fact that I dont have to struggle to come up with a product as I would online, and I see the potential to make huge profits.


    What are some of the obstacles you see in you starting an Offline Marketing business?

    Not knowing exactly what to do or say or how exactly to get the clients, or how much to charge for a service

    What, if any, experience do you have with Offline Marketing?

    Just kinda jumped right in, dont have any experience.

    What are you selling? How much are you selling it for?

    Websites and seo, hopefully I can add to that later on as I progress, I never know what is a good price to start at.

    What promotional ideas are you using, have tried and failed at or are curious if it works?

    Not really doing any promo at the moment still learning, I was going in to different businesses and dropping letters off to the owner.

    If you're already working with local business owners share some of the ways you promoted yourself to get your first client.

    Word of mouth. I have 3 clients. I told my grandfather (who's a doctor) what I wanted to do with offline businesses and he called a few friends and here I am.
     
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  4. grafxextreme

    grafxextreme Regular Member

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    That's the nice thing about Offline Marketing, you don't have to be an extrovert to make money. In fact, being an introvert actually works for you.

    I'm an introvert. Like many of you, I had problems approaching people. I had no clue what to say to them. I felt awkward.

    However, being an introvert is not about being shy or lacking self-confidence or self-esteem. It's about being more reflective. Being comfortable with your own thoughts and not really needing others. It's about quality over quantity when it comes to friends. On the other hand, many extroverts may appear to have thousands of friends but their "friends" are what introverts would define as "passing acquaintances".

    That being said, introverts tend to be more creative about how they approach life.

    For example, when I was younger I had a very difficult time asking girls out on a date. So, I got creative about it and learned how to get them to ask me out. I had a difficult time starting a conversation with a stranger so I learned how to get them to initiate the conversation.

    When it came to business I had the same problems that many of you do with approaching business owners. However, I acquired the solution by accident....

    I'd always had my own business ever since I was a very young child. I would collect pop bottles and turn them in for their deposits. I'd earn a nickle to a dime per bottle. (this was the early 60's when bottles were glass) Not much but it was enough for me. I graduated to other things that didn't involve having to sell something to someone.

    Adults took an interest in me because they saw that I was a doer and I was responsible. They started asking me to babysit. At nine I had a very lucrative babysitting business going. Along the way to my teens I had a lot more businesses. All small time an all temporary.

    Fast forward to college with my post graduate degree...

    (Yes, there's a point to all of this I'm getting to it, just be patient)

    I started reading entrepreneur magazines. I had a problem with the articles. I knew from my own experience that most, if not all, were based upon theory. Back then most of the business articles were written by MBA's or college professors with no real experience in business. I got fed up with the bad advice and wrote several publications and offered to write for them. Believing I could write much better articles than they were publishing. (This was the early 80's). To make a long story short (too late) I was published. I managed to become a contributing editor to several entrepreneurial publications of that time.

    Due to my articles I had business owners contacting me wanting to hire me to consult with them. I had no clue what consulting was at that time. My educational background was as a psychologist not as a consultant. Not knowing what to charge them I charged them what psychologist were charging at that time around $50/hr and I thought that was a lot of money. (it's all relative)

    Although I got a lot of offers, I didn't get a lot of clients. I thought it was because I was charging too much.

    Then another contributing writer, who was also a consultant, contacted me and wanted to outsource a consulting contract to me. He said it wasn't going to pay very well and he apologized in advance but I agreed to do the work. We didn't discuss my fee and I didn't expect very much.

    I completed the consultation and forgot about it. A few weeks later I received a letter in the mail apologizing again for the small compensation and with a promise to send better assignments my way in the future. Then I took a look at the check. It was for $1500 for what amounted to less than an hour of my time.

    That's when I realized that I had seriously undervalued my services. I immediately moved my fees to $1500 and started acquiring more clients.

    We think that if we charge less we'll have more clients. However, the reality is that the more we charge the more people value what we have to share with them. My fees are much higher now but $1500/hr back in the early 80's was pretty good.

    One thing to keep in mind is that although I had practical information and experience I still didn't KNOW how to consult back then. I learned that as I went. I made a lot of mistakes but as I tell my associates, "You'll learn more from your failures then you'll ever learn from your successes."

    The moral to this long winded story?

    1. Don't let being an introvert stop you. Get creative and figure out how to get people to approach you.
    2. Don't sell yourself short. Have the courage to charge more. You'll be surprised at how many people are willing to pay more.
    3. Don't wait until you know "everything". Jump in the water and then learn to swim.

    Hope this helps some of you to get started in this very lucrative field.

    Think about it,
    Talk to you soon....
     
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  5. three3s

    three3s Regular Member

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    I can't stop laughing at the $1500 for an hour. I too would have expected that nobody would want to spend anymore than £50 for an hour of my time. Also this in 1980's rates! Amazing.

    If you don't mind me asking, what exactly does consulting involve? Do you go to these companies and take aside someone on a 1 on 1 basis and just talk generally about how to improve their business or is it more of a seminar type situation, where you might present to a room full of people?

    Another thing I'm unsure about is what sort of businesses to target for consultation. I can't think how a small company, who may in need of help to turn around their business, would be willing to pay $1500 (~£900) for me to speak with them for an hour. Obviously I don't have your skills or knowledge but if i did, this seems like a very hard sell. In that hour what would you deliver to the client? Just your knowledge on a verbal basis or would there be follow up work too? If so is this another oppurtunity to charge at the $1500 p/h rate for any additional work?

    This seems like a really exciting business that would be a lot of fun to do. At these rates the money made could be obscene.
     
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  6. kobees home

    kobees home Registered Member

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    I hope Im not wasting my time with this offline stuff, ( the frustration in me talking )
     
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  7. grafxextreme

    grafxextreme Regular Member

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    You're only worth what you believe you're worth.

    Too many people don't value their knowledge, skills or expertise. They believe because everyone around them is making minimum wage then the most they can charge is something someone making minimum wage can afford. So, instead of charging $500 for something they'll charge $10.

    In my area, local web design companies pay $10/hr for someone to create a website. It might take the web designer two hours to create a website and all they get is $20 and then the company turns around and sells the website to a business for $500.

    Both of them have undervalued their services. Both of them could charge much more for their services but because they can't see themselves charging more or people paying for more they don't.


    There's a difference between coaching and consulting.

    Coaching: Let's say that you have an idea for building your own offline marketing business. You have a plan. You would hire me to review your plan with you, find the holes in your thinking, offer you some suggestions, help keep you on track, and be there to bounce ideas off of.

    (An example of this is group coaching I offer to new offline marketing consultants who want some basic questions answered. They have obstacles which are in their way. We discuss these obstacles and options they have so they can get out there and start doing something.)

    Consulting: Is when you don't have a plan of your own and you hire me to create one for you. Most small business owners have no plan for building their business. They simply buy whatever advertising they can afford. When they hire me I review who their market niche is, what they're selling and the owner's goals. I then create a customized marketing plan to build their business. The plan is based upon my clients budget, personality, skills and time available. The more I do for my client the more I get paid.

    (An example of this is a Bootcamp I have for offline marketing consultants. I take them by the hand and provide them with a "step-by-step-follow-the-dots" action plan. I make it very easy for them to stay on track. It's based upon people who are introverted and need to get some confidence and then move on to more advance skills such as seminars.)

    Fortunately, clients don't want to do anything and are more than willing to pay for you to do it for them. :cool:


    This depends upon who you're most comfortable speaking to. If you've sold real estate in the past then Realtors may be a good market for you. If you've sold insurance in the past then Insurance Brokers may be a good choice for you. If you've worked at Pizza Hut then that would be a good choice.

    I had a student a few years ago who was a manager for a department at Wal-Mart. She took her department from dead last in the company to number one. Wal-Mart made a mistake and refused to promote her. They wanted to keep her right where she was.

    She quit. She then went and hired herself out to "Mom & Pop" clothing stores and showed them exactly how to sell more of their products. She taught them things that she had developed on her own which had nothing to do with Wal-Mart and showed them her formulas for how to order. She charged a flat $500/mo retainer for her services.

    You can be a general business consultant or a industry specific. The more specific the more money. However, I would suggest first getting your feet wet and go general. This way you're exposed to more businesses and learn how things work from their end. This makes you a much more effective consultant when you start specializing.

    Keep in mind that you have specialize knowledge. Just because everyone on BHW knows how to get on the front page of Google doesn't mean every business owner does. Heck, many of them don't even know what Google is much less how it works. :)

    It is fun!

    What most people don't get is that this is FUN!

    Too many people approach this like a JOB. Something they HAVE to do. Something that will make them money.

    The fun part is solving people's problems. I'm a problem solver. I'm constantly searching for a business owner who can present a problem that I haven't come across. That's the prize for me. Finding someone like that is like finding a prize in my Cracker Jacks.

    If you enjoy a challenge then this is the perfect business for you!

    Think about it,
    Talk to you soon....

    BTW: Thanks are always appreciated ====>
     
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    Last edited: Aug 26, 2009
  8. jdn74

    jdn74 Newbie

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    So if you want to do seminars, whats the best way to go about getting sales people who are good at B2B?
     
  9. three3s

    three3s Regular Member

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    Thanks for the great response grafxextreme. +Rep. The more I think about this the more endless the possibilities seem.
     
  10. grafxextreme

    grafxextreme Regular Member

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    Thanks for the REP -- always appreciated, three3s.
     
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  11. tyler8541

    tyler8541 Regular Member

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    Great share Graffex! I too have built an offline business over the past 2 weeks and conquered a lot of my fears and landed 1 client so far. I have 2 other appointments tomorrow. I'm too tired right now to go too much in detail but will come back later.

    I agree with everything you are saying. I am an introvert as well. I've always watched and observed extroverts (my wife is VERY extroverted) and many times have felt that being an introvert is a curse at times. I can probably pin all my success' and accomplishments in life on being an introvert though. A discussion on being introverted alone would be a very interesting topic on another thread. My wife and I moved to AZ about 1 year ago. She has a steady 10 friends, me, 0! Mainly because I have to find value in someone to trully give my thoughts or idea's to. We gotta be on the same wavelength you know.

    I'll give an update tomorrow on how my appointments go.:D
     
  12. tyler8541

    tyler8541 Regular Member

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    Thanks and rep given BTW.
     
  13. grafxextreme

    grafxextreme Regular Member

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    Could some of you do me a favor?

    We're testing a video for OfflineMarketingTrainer.com. I say that the pages turn too quickly and my videographer says that they're just right.

    When I watch the video the wipes don't seem to work very well. It could be my Internet connection or my computer is downloading in the background or even my virus protection system for all I know. :hmmmm:

    Would you mind taking a look at it and telling me what you think?

    This is a test page the auto responder doesn't work. (Won't be hooked up until later today) We're not ready to go live. Just would appreciate your input.

    The url is:
    Code:
    http://OfflineMarketingTrainer.com/test
    If you could test it both Firefox and IE, it would be appreciated.

    If you have any other recommendations besides the speed of the pages, I'd also appreciate that.

    Thank you in advance for your assistance.
     
  14. grafxextreme

    grafxextreme Regular Member

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    Thank you, appreciate the public thanks and the REP.

    Let me know if I can be of further assistance. Sometimes, it just takes someone to look at things through "fresh" eyes. :albertein
     
  15. grafxextreme

    grafxextreme Regular Member

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    Duplicate post. Not sure why but seems to be more frequent glitch
     
    Last edited: Aug 30, 2009
  16. grafxextreme

    grafxextreme Regular Member

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    Thanks for the REP Tyler8541, much appreciated.

    Anxious to hear how things went for you. When you're starting, making a sale is not as important as having the courage to Take Action!

    Just by scheduling the appointment and going you're way ahead of the pack.

    Let us know your progress.
     
  17. gbmack

    gbmack Power Member

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    Whoa. you've been marketing 7 years before I was born!

    Anyways, offline marketing is extremely useful because it is not "saturated" in general.

    When I have time next summer, I will try offline marketing a membership website for making money online. Since I live in a very populated city and the recession is getting worse, things shall go well ;)
     
  18. fastmoney

    fastmoney Newbie

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    Pages move fine for me, Maybe a little too slow, there is a ton to read though..

    I would shorten it with more of a bullet point feel.. Lot of info but to seems it drags on..
     
    Last edited: Aug 31, 2009
  19. fastmoney

    fastmoney Newbie

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    Hiring salespeople is easy once YOU have set the standard!

    Once you have set what someone can do and should do, getting salespeople is easy. If you expect them to create the biz that is tough..real tough and NEVER works!

    For me, I have always just taken out ads for employment in local papers, trained and repeat.
     
  20. three3s

    three3s Regular Member

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    The video seemed fine to me, had more than enough time to read ach message before the box rotated.
     
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