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How Much Can I Charge for SEO?

Discussion in 'Black Hat SEO' started by blackhatbeavis, Apr 14, 2014.

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  1. blackhatbeavis

    blackhatbeavis Regular Member

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    I have a client who wants to rank for a HIGH competition Keyword.
    He is an international consultant based in London, UK and does guest speaking gigs.

    I would like to undertake some of the work myself as well as outsource to a third party.

    What is a reasonable retainer to quote in the current market place?

    Thanks in advance for your opinions.
     
  2. Aty

    Aty Jr. VIP Jr. VIP Premium Member

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  3. InsanelySane

    InsanelySane Power Member

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    There is none of those here.
     
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  4. Aty

    Aty Jr. VIP Jr. VIP Premium Member

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  5. Conor

    Conor Jr. VIP Jr. VIP Premium Member

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    Usually when I'm not sure how much to charge a client, I set an hourly rate for myself. It will take x hours to complete the task, and I charge $xx per hour, so I'll charge $xxx. As SEO is usually an ongoing task, you could work out how many hours it will take per month, and then charge the same rate every month, or something like that.

    Alternatively, you could just pull a number out your arse and hope for the best.
     
  6. tony_d

    tony_d Elite Member

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    How much is that ranking worth to your client?

    You should always, always price based on the value that you create, rather than an hourly rate.

    It would take the same amount of my hours to rank for a keyword worth $10k a month as it would for a keyword worth $1k a month. Which do you think I should focus on? :)
     
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  7. gorrior

    gorrior Junior Member

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    A price you would pay your yourself. What do you think is fair compared to the work you're doing?
     
  8. irdeto

    irdeto Regular Member

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    This is a difficult question although based on that alone I will assume you do not have a lot of experience in SEO.. and that is totally fine.

    Your quote should be based around how much it will cost you to outsource SEO. You may find it more beneficial if you 'whitelabel' yourself and outsource the work to a reputable service.

    So basically you need to figure out which keywords he wants to rank for and figure out how much competition there is.
    Only then you can determine how much SEO effort you are likely to need to get to your goal and your customers goals.

    In a nutshell I'm saying to you do your research and then outsource it to someone in the marketplace that knows what they are doing and maybe add 20-30% to the price you give to your customer. Be honest with your customer as there are NO GUARANTEES in SEO. What you do today may land him on page 1. What the algo does tomorrow may catapult him into the oblivion.
     
    Last edited: Apr 14, 2014
  9. asap1

    asap1 Jr. VIP Jr. VIP

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    Nothing has a set value, its only worth what the buyer believes its worth. You could sell a penny for 1 million dollars if the buyer believes its worth that much.
     
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  10. cool.dude123

    cool.dude123 Jr. VIP Jr. VIP Premium Member

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    do research into his niche and find out how much he will be making if you rank him. you don't want to charge him $100 if he will be making $1,000 a week with those rankings. you have to work out what will be best for both of you money wise. you are selling seo so will want to make as much money as you can but at the same time he wants a good ROI. but also make sure if you are outsourcing that you know what you are doing and you also give yourself a nice profit margin.
     
  11. DamageX

    DamageX Elite Member

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    THIS. Figure out what your client's average sale will bring in and how many sales he can expect to make from different spots he'd rank in. Then make him an offer say 50-75% of that. If you know how to sell well, this shouldn't be hard to do.
     
  12. gray123

    gray123 Jr. VIP Jr. VIP Premium Member

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    Just echoing what other have said.... work out how much this is worth to your client!
     
  13. JournoNick

    JournoNick Jr. VIP Jr. VIP Premium Member

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    How much is an investment? That is basically what you are asking. How about assessing your clients market, working out your overheads and a ROI. Simple marketing. I suggest before getting into the "professional" SEO game, do a basic marketing course. You will see the world differently.
     
  14. IamKing

    IamKing Jr. VIP Jr. VIP

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    It depends on the keyword competition, website & we need to check other factors before giving the quote for 1st page rankings. You can PM me for more details.
     
  15. keadams26

    keadams26 Regular Member

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    So random... Barry Schwartz over at SERoundtable has highlighted this thread for one of his articles today. Perhaps you can find your answer in that article. :)
     
  16. whydreamseo

    whydreamseo Newbie

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    You will have to do your own calculations, depending upon your experience levels and how soon you think you could rank.
     
  17. Linking World

    Linking World Jr. VIP Jr. VIP Premium Member

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    Well professional SEO's will never declare the price for what they are in expert. And i think i can find many experts from this forum who can guarantee to rank well for high competition keywords.
     
  18. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    I'd guess at least $400 USD, if not closer to $600 USD. As for a retainer... what makes you think that is normal?

     
  19. IamKing

    IamKing Jr. VIP Jr. VIP

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    Yes minimum charge is $450 - $750. Also it depends on keyword and page we are targeting. We also need to analyse the Top10 pages ranking for that keyword. Need to check each and every site backlink profile to plan our campaigns to reach 1st page.
     
  20. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    Based on how hard you think it will be to rank - how much of your time will it take, how much will it cost you in outsourcing or other fees? And also how much do they stand to make if you deliver results?