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How do you track organic conversions?

Discussion in 'Black Hat SEO' started by visionisto, Feb 8, 2013.

  1. visionisto

    visionisto Newbie

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    What's up everyone?
    I have a client that would like me to report organic conversions.
    Currently, i have goals and i have the custom reports as follows:

    Organic keyword conversions (name)
    Lead (metric group)
    and my dimension drilldowns: Source/Medium>Keyword>Referral Path

    I am seeing plenty of conversions and i can see the keyword that converted.
    Here are my 2 issues:

    I cannot see the referral path.. So i would love to know if something is setup wrong.
    Second, the client is running Adwords concurrently, so I believe the Goals/Conversion data is off. When i presented the data to the client, he insisted that it was off as well.

    Is there a better (maybe paid?) alternative to tracking organic conversion? Especially if someone is also running Adwords?

    Thanks!!
     
  2. TheContentAuthority

    TheContentAuthority Elite Member Premium Member

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    Visionisto,

    You could try installing custom code on the pages of your client's website to set a cookie in the visitors browser. You could then track conversions in analytics using that metric.

    More about cookies here,

    https://developers.google.com/analytics/devguides/collection/gajs/cookie-usage

    I know that is kind of vague however perhaps it can point you in the right direction. For instance I set cookies on a clients website in order to exclude visitors who had visited a specific link (a filtering technique).

    Best,

    Shawn
     
  3. proweb

    proweb Regular Member

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    Use dynamic URLs for AdWords (ex: yoursite.com/index.php?source=adwords).

    You will only be able to get the keyword from the Google.com organic searches if the person searching Google is not logged into a google account.

    I personally try to avoid cookies at any cost. They are never 100% reliable (especially if you don't have a P3P policy on your website). Instead of using cookies, I just record the visitor's IP address into a database with all the variables I want. This way they don't get any "Cookie" warnings on their screen and my tracking is 99% accurate.
     
    Last edited: Feb 8, 2013