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[GUIDE] How to value a domain name

Discussion in 'Domain Names & Parking' started by Th0rr, Jan 1, 2013.

  1. Th0rr

    Th0rr Regular Member

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    Hey everyone,

    Everyday I see threads like this :
    - What is my domain name worth ?
    - I bought some domains for $10 and I think they're worth $XXXX
    - I bought a killer domain name : iphone6.com , how much can I sell it ?

    Most of these questions can be answered and usually the same questions are asked every week.

    This is meant to be a "guideline" to those looking to buy or sell their domains and to help to value it, and gives general questions you should ask yourself. This isn't a guide to give you an accurate value number like "your domain is worth $5245".

    The value of a domain name is closely related to the value of the name as a brand, similarly to an offline brand business name, please remember this during the process of estimating the value of your domains.

    Important things to consider when buying/selling a domain name

    Ask yourself about the following points and rate your domain for each of them to have a rough idea of your domain value.


    • Trademark : does the domain contain a trademarked word ? If yes then it is most likely worth nothing more than the reg fee, as the trademark could snap it from you at any time. This is one of the question that I see asked nearly every day, but no, your domain "iphone6.com", "iphonforever.net", "ferrarii.com", "amazoncamera.com" isn't worth anything.

    • TLD :
      • .com domains are still kings they have the highest value and the are the most brandable domain names.
      • .net domains have a lower value but still have a good brand value depending on the industry (internet,hosting,...)
      • .org domains have in my opinion a lower brand value than .net.
      • others : TLD such as .co.uk or .de are worth it for local companies but still holds usually a lower value than international TLD, .tv domains value depends a lot on the name itself/industry.

    • Length of the domain name : the least characters a domain name has, the rarest, easiest to type, easiest to remember and highest value it has. Think about google, tumblr, msn, and so on : their domain name isn't "cheapbestcarusa.com". 2 and 3 characters .com are extremely valuable.

    • Relation to an industry/real words : does the domain name contain a dictionary word (ex: cars.com), can generate type-in traffic or is it appealing for a particular industry ?

    • Retention : how easy is it to remember ? does it struck your mind ? will you remember it after seeing it one time ?

    • Trend: is your domain name related to a new trend ? will it last ? or will it lose its value after 2months ? or is it a "timeless" domain name ?

    • Uniqueness : is the name unique ? or is it similar to another brand/domain name ? (ex: tumblr.com and tumbll.com; youtube.com and yourmovie.com)

    • Spelling and pronunciation : can you spell/pronunce it in different ways ? Can you say the name easily or does it give you a hard time to pronunce it the first time ?

    Hope this helps some of you, I'll try to complete it when I have more time and correct the eventual english mistakes I could've made.
     
  2. Th0rr

    Th0rr Regular Member

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    Well it seems it's only possible to edit a thread a few minutes after posting it, can't edit so I'll add more on a post in a few days.
     
    • Thanks Thanks x 1
  3. Annah

    Annah Regular Member

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    Thanks, this is exactly what I was looking for. Basically for a simple answer. I own a few ccTLDs containing english words.

    Example :

    earn.xx or guys.xx or cabs.xx

    and I was wondering if it's worth the pain to sell them as they are or to build websites, rank and get traffic and after that to sell them...

    Without a paid appraisal I believe nobody will throw a bone at me, or they will only throw stones.

    thanks again!
     
  4. mrmechanic

    mrmechanic Newbie

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    I Have a few two word .com's and thinking about putting affiliate sites on them. They get traffic already so I have to get workin on them
     
  5. nivishrithi

    nivishrithi Newbie

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    thank you for the guide
     
  6. wezzab

    wezzab Registered Member

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    Nice bit of info, i always wondered what order the tld went in

    Thnx