So the penguin and the rest of the nonsense all but killed my local seo ranking for my actual business. I have a small taxi company. I became so frustrated with seo methods that work today and dont work next week or worse hurt you next week I just started paying google PPC adwords ads Now yesterday I get a message saying I can't have my phone number in the text of the ad. I don't understand this since I pay for call extension too. Worse yet all my competitors display phone numbers in their ads so I am double angry right now. I pay these leaches $10 a day to display 781-777-7777 so nitwits can call for cabs. This is an evil policy change and will cause me to probably not be an adwords customer. I would be better of sticking business cards in mail boxes and praying.