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Adwords High CPC or Lower CPC

Discussion in 'Adwords' started by CherryAffairs, Feb 20, 2013.

  1. CherryAffairs

    CherryAffairs Newbie

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    Just wondering if I should bid higher or lower than approximate cpc provided by google. what do you usually do? thank you!
     
  2. TheContentAuthority

    TheContentAuthority Elite Member Premium Member

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    CherryAffairs,

    You can always start out with Google's suggestion and then once your accounts become mature you can usually lower it a little. Remember that all online advertising is an iterative process by nature so you have to try something and then tweak it until its performing optimally.

    You could also get some ideas here,

    http://www.wordstream.com/blog/ws/2012/09/19/how-to-set-your-adwords-budget

    Hope that helps you,

    Shawn