In reviewing the performance of your campaigns, I can confirm that they are no longer receiving any impressions. The reason for why your ads are generating so few impressions is because Microsoft adCenter has made improvements to how we establish the quality of an ad and landing page combination in relation to the user's likely intent for a given query. We call this Quality Based Ranking (QBR). We continuously monitor all ads and landing pages with regard to the user's likely intent on Bing. QBR will affect advertisers when appropriate.
QBR Focus:
- Assessing the content of the ad and landing page in relation to the user's likely intent.
- Assessing the keywords that an advertiser selects in relation to the landing page content. Keywords should be significantly relevant to the landing page and to the user's query.
- Making sure that there is substantive content on the landing page to fulfill the user's query.
- Making sure that landing pages directly provide the products or services that are being offered.
- Assessing the extent to which there is duplicate advertising content on the search engine result page (SERP) and potentially limiting this advertising.
Microsoft is constantly working to improve the search experience for our users. This includes focusing on ad and landing page quality and the overall search results based on the user's likely intent.
In reviewing your account, it appears as though it has been impacted by QBR. Several of the websites you are advertising are what our Quality team considers as sites that are "made for advertising". In essence, the primary purpose of many of these websites is to direct search traffic to other sites that feature the actual product being advertised. These "review" sites do not contain enough unique information that is not already found on the websites they point to, and on some sites the content consists primarily of unsubstantiated user testimonials. Further, the privacy policies for some of your websites do not appear to be complete as an explicit opt-out is not being provided.
We understand that your account has seen a significant decrease in traffic due to this issue. We apologize and suggest you look to improve your landing pages and keywords by referring to the links below:
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