I have a product that is a very high priced ticket product. I was thinking about getting video testimonials made, as the product is kinda directed towards average joes, possibly not internet savvy.
Personally, I see video testimonials and they look fake as hell, and I put zero value in them. However, I (we) am a marketer,and I obviously see the fakeness to it.
How many of you guys use them? Do you think the average person sees them as having value? Or do you think they seem fake to everyone.