I got a new project and its competitive niche. But the website have two keywords and both keywords are targeted to homepage (optimized by previous SEO company). One of those keywords should have lading page as product page ie. "keyword products" ==>> www.example.com/products . but current landing page is home page.
"keyword products" this keyword is on ranking 1st page in google.
My question is If I re-optimize this keyword to product landing page does that will effect on my current ranking for that particular keyword?
Let me know if you have any of this kind experience.