Bounce rate?

 

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I read many articles about it but all have got some different opinions so what ...
  1. #1
    remon24's Avatar
    remon24 is offline Regular Member
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    Default Bounce rate?

    I read many articles about it but all have got some different opinions so what you think should be the best Bounce rate for a website?
    and what is the minimum bounce rate for your website?




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    Default Re: Bounce rate?

    Great question remon,

    Bounce rate is one of those metrics where there is a lot of information that is general in nature when really it shouldn’t be. The fact is, people interact differently with different websites. The amount of time a person spends on a page is not only affected by how engaging the content is or how efficient a process is but by the very products and services a website is offering. A bounce rate that could be considered acceptable for one site may be astronomically high for another and vis versa. There are some instances where this metric may tell you nothing at all. For example on a blog where most of the content is on the home page, a bounce rate may be 70-80% yet that tells you nothing about how engaging the content is because there was only one page to begin with.

    At any rate it is important to establish a base line. Look at bounce rates for others in your industry or in a similar industry. Look at your own data over time assuming your website is performing well. If you have 12-24 months’ worth of data and your site is doing well (i.e. accomplishing your goals) then you can establish an acceptable range for your bounce rate.

    Unfortunately this is something that you will have to research and test for yourself for the most part. There isn’t a one size fits all answer. My suggestion would be to look at the goals for your individual pages. Determine if bounce rate is indicating that these goals are not being accomplished or accomplished as well because users are leaving. Set up A/B or Multivariate tests. Analyze the data. See what you can change to make people stay longer and accomplish your goals more often than you were before.

    These posts may give you some direction,

    http://blog.bigmouthmedia.com/2011/0...-bounce-rates/

    http://www.seomoz.org/q/what-is-and-...le-bounce-rate

    Hope that helps,

    Shawn

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    Default Re: Bounce rate?

    Bounce rate is a very important metric for website owners. It basically tells you what percentage of your visitors are “bouncing” away after landing on your site.


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