Facebook Ads problem (wine segment in Sweden)

 

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Hey guys! I have ran into an issue when it comes to facebook advertising as ...
  1. #1
    xtube is offline Regular Member
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    Default Facebook Ads problem (wine segment in Sweden)

    Hey guys!

    I have ran into an issue when it comes to facebook advertising as I am after real fans for a fanpage that targets wine and food consumers in Sweden.

    We have always been able to do facebook advertising to pull real fans to pages before but this time (probably because of the strong regulation of alcohol in Sweden) all of our efforts seem to get denied by the facebook advertising tool.

    My thought is that the regulation might be inside of facebooks "swedish" ad section meaning that if I register an account with a VPN and use that for advertising, that it might actually work...like a loophole. Does anyone have any inside in this? Also id rather have someone else do the advertising then for me from their client account or whatever.

    What I am looking for are targetted Swedish fans that are real, do you have any other ideas for me? I obviously have a budget to do this and I am open for suggestions.




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    W130SN is offline Jr. VIP
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    Default Re: Facebook Ads problem (wine segment in Sweden)

    B. Alcohol
    i. Ads that promote or reference alcohol are prohibited in the following countries: Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Norway, Pakistan, Russia, Saudi Arabia, United Arab Emirates, Yemen and any other jurisdiction where such ads are prohibited by law.
    ii. Where permissible, ads that promote or reference alcohol must: (i) Comply with all applicable local laws, required or recommended industry codes, guidelines, licenses and approvals and (ii) apply age and country targeting criteria consistent with Facebook's targeting guidelines and applicable local laws. Where a user's age or country cannot be determined, the ad must not be displayed to the user.
    iii. Please refer to the Help Center for additional alcohol-specific guidance.
    E. Targeting
    Ads must always apply appropriate targeting and never use targeting criteria to provoke users. Ads for regulated goods and services (e.g. alcohol and gambling), must abide by all applicable laws, regulations, and industry codes. Specific requirements for dating services, alcohol, gambling, contraceptives and subscription services must adhere to the requirements listed in the Help Center under the applicable content sections.


    https://www.facebook.com/ad_guidelines.php


    Alcohol

    Language:
    Alcohol ads and sponsored stories may not:
    • Include content intended to appeal to anyone younger than the permissible targeted age group or is otherwise associated with youth culture (for example, implying that the consumption of alcohol is fashionable or accepted behavior for those who are underage)
    • Portray or be targeted at pregnant or nursing women
    • Be untruthful or misleading about alcohol, its use, effects or properties
    • Portray people consuming or encourage people to consume alcohol rapidly, in excess, or irresponsibly
    • Negatively portray abstinence from alcohol consumption or moderate alcohol consumption negatively
    • Portray or promote intoxication or the intoxicating or stimulating effects of alcohol
    • Positively portray the strength of an alcoholic beverage
    • Portray alcohol consumption as causing or contributing to the achievement of personal, intellectual, business, social, sporting, physical, sexual, or other success
    • Portray alcohol as being healthy, offering medical or therapeutic benefits, aiding relaxation, alleviating individual or collective problems, as contributing to or being a sign of maturity, or having other benefits
    • Associate the operation of any vehicle or engagement in any sport or potentially hazardous activity as having taken place during or after the consumption of alcohol
    • Associate violent, dangerous or antisocial behavior with the consumption of alcohol

    Acceptable:
    Unacceptable:
    Acceptable:
    "Buy Beer and Wine Joe's Liquor Shop"
    "Come to the Wine festival for a taste of the magic"
    Unacceptable:
    "Drink to get Drunk"
    "Under 18 drinking allowed"
    "Walk of shame last night?"
    Targeting: Subject to all applicable laws, regulations, industry codes, and these guidelines, you may only target alcohol ads and Sponsored Stories to the following age groups:
    • 25 years or older in India and Sweden
    • 21 years or older in Cameroon, Micronesia, Palau, Solomon Islands, Sri Lanka and the US
    • 20 years or older in Japan, Iceland, Thailand, and Paraguay
    • 19 years or older in Canada, Korea, and Nicaragua
    • 18 years or older in any other country (excluding those countries specified in Section IV.B.i of the Ad Guidelines).
    • Keep in mind that ads and sponsored stories may not be targeted to any users (irrespective of age) in Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Norway, Pakistan, Saudi Arabia, United Arab Emirates, Yemen, Russia, Turkey, or any other market where such ads are prohibited.

    http://www.facebook.com/help/110094445754628

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    xtube (12-23-2013)

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    xtube is offline Regular Member
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    Default Re: Facebook Ads problem (wine segment in Sweden)

    Thx man! great INFO! meaning that if I target 25+ I should be fine and in a non "selling" way

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    Default Re: Facebook Ads problem (wine segment in Sweden)

    Quote Originally Posted by xtube View Post
    Thx man! great INFO! meaning that if I target 25+ I should be fine and in a non "selling" way


    Yeah, looks like you will be fine.

    I had no idea that you had to be over 25 years old in India and Sweden!


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