The conversion really depends on what you're trying to sell. There's no such thing as non-convertive traffic, there's just the art of selling and knowing what people want. Example: Promoting
SEO Tools to general public coming from an entertainment website is not going to make you a lot of money...
I believe I saw frontpage-d*gg services selling on DP a while ago so you should try more luck there. Be sure to prepare yourself for overload/downtime unless you have a kick-ass dedicated server.