Recently I have been helping a friend monetize his website better and while on BHW I have stumbled on a possible money-making method. It is simple so I assume people use it / know of it etc.

I'm not sure if it is legal or bh and if so I will make sure to not use it/promote it. In any case, I know there are a lot of websites with decent traffic, but are not making money because they use affiliate networks or CPC. What if I/someone were to buy a decently trafficked site (say 2000 page views per day) and change from Adsense/CPA to a CPM network? Then buy traffic from any number of cheap traffic sources on bhw.

Example:

- Site gets 2k page views from SEO, social media, etc.
- I buy 10k traffic for $12 (i wouldn't do that as it would be too obvious - just an example)
- If the average CPM rate is $6, then my site would earn $60 from that 10k traffic even though it costs $12. Profit per day = $48

There may be serious holes here - can you punch them? Thanks for the help!!

I haven't got a whole lot of experience with CPM so take everything I say with a grain of salt, but I do see a few major flaws in there.

First of all, as you probably know, no CPM advertiser would ever allow junk traffic. While you can probably get away with it for a while, the risk involved is huge and more importantly, this set-up wouldn't be sustainable and therefore you will end up with a lot of sites flopping before you ever manage to resell them, or alternatively with a bunch of angry buyers in cases where the site flops shortly after the sale.

Secondly, the average CPM rate being $6 is way off. Nowadays you get $6 CPM only for high quality, niche traffic. In niches that generally get a ton of visits (think computer games, movies, all sorts of other entertainment) the CPM tends to be closer to $0.06.

But as I said - I have very limited experience in CPM ads so you might want to ask someone who knows more about it than I do.

Originally Posted by bryanon

First of all, as you probably know, no CPM advertiser would ever allow junk traffic. While you can probably get away with it for a while, the risk involved is huge and more importantly, this set-up wouldn't be sustainable and therefore you will end up with a lot of sites flopping before you ever manage to resell them, or alternatively with a bunch of angry buyers in cases where the site flops shortly after the sale.

The first point is very valid indeed. Junk traffic will not be easy to pass through CPM's and a ban may be the ultimate result form them.