What is my site worth? Official thread!

[meathead1234]

This thread is for all "valuation requests". Please don't open a new thread about your site, just post in here.

Quite a lot of people have been requesting it, and it's one of the most common new threads in the sub-forum, so it made sense to start a sticky. I'm by no means the most experienced person on the topic, but I've got a fair bit of experience so should be able to help out.

I personally value over $10m in sites each month, many of which we go on to sell. As does my business partner, Bryanon.

There are a few others around the forum with the sufficient level of experience to help me out. I'll try to check this thread at least a few times a week to give people a "fair" estimation. Please note - due to my very limited time, I can only give a ballpark figure.

Some general guidelines:

- If your site has revenue below $50 per month, it's not worth much.

- Please post your average revenue for the last year, the age of the site, the main traffic sources, the main monetization method and a brief overview of the site. You don't have to disclose the domain - and in fact, I would recommend keeping it private.

- Please don't offer "valuations" if you don't know what you are doing. Whilst I appreciate people trying to help, it's best for everyone if everything is accurate and from a relative expert.

Thanks for keeping the site-flipping section high quality

Cheers guys (and girls!)

[rakoom2002]

Yay. Thank you Thomas!

[steelballs]

This should develop into a very useful and informative thread Thanks Thomas

[dog-tag]

I'm looking at buying a forum man, but I can't judge the value of it... I made a thread here -

http://www.blackhatworld.com/blackha...ould-cost.html

Could you give me any insight meathead? Hope I gave enough info...

[hotleatherdreams]

my friend owns a mistype of the domain name of the most famous SE on the web. without being specific, it has a colorful logo and the name he owns is only missing the first letter at the beginning. yes it is a com. It gets a lot of hits of course, and he rents it out for a certain amount of money each month. I am wondering what a BHer would value it at(you have everything u need to figure out the name).

I personally dont think hes getting anything even remotely close to its potential, so could someone please estimate what it would be worth to sell, how much to rent it out for, or how much he should be making with ads/offers. I dont know the exact number of hits but lets say it was 15k uniques per day as i think its in that ballpark.

All input will be appreciated [meathead edit - no selling via PM, please]

[siphoner]

About 2 years old. Approx $10k/month. Organic traffic. 1500 uniques/day. Affiliate sales.
What could I flip this for?

Thanks


---
I am here: http://maps.google.com/maps?ll=-37.843050,144.939338

[meathead1234]

I'm looking at buying a forum man, but I can't judge the value of it... I made a thread here -

http://www.blackhatworld.com/blackha...ould-cost.html

Could you give me any insight meathead? Hope I gave enough info...

Replied.

my friend owns a mistype of the domain name of the most famous SE on the web. without being specific, it has a colorful logo and the name he owns is only missing the first letter at the beginning. yes it is a com. It gets a lot of hits of course, and he rents it out for a certain amount of money each month. I am wondering what a BHer would value it at(you have everything u need to figure out the name).

I personally dont think hes getting anything even remotely close to its potential, so could someone please estimate what it would be worth to sell, how much to rent it out for, or how much he should be making with ads/offers. I dont know the exact number of hits but lets say it was 15k uniques per day as i think its in that ballpark.

All input will be appreciated [meathead edit - no selling via PM, please]

I'm not really big into domains. Would really depend how much revenue it generates each month.

About 2 years old. Approx $10k/month. Organic traffic. 1500 uniques/day. Affiliate sales.
What could I flip this for?

Thanks


---
I am here: http://maps.google.com/maps?ll=-37.843050,144.939338

Something around the low $1XX,XXX mark - depending on a few factors. Would be worth more if you had multiple traffic and revenue streams on there.

[siphoner]

Wow. I think I might sell it then. Need to recover from the October panda first though.


---
I am here: http://maps.google.com/maps?ll=-37.842963,144.939356

[meathead1234]

Wow. I think I might sell it then. Need to recover from the October panda first though.


---
I am here: http://maps.google.com/maps?ll=-37.842963,144.939356

Yeah... being hit by Panda certainly won't help unless you can recover quickly.

[sonobby1]

Meathead Ive been meaning to message you but as you have started this thread I will give you an outline here. A few years back I was browsing dropped domains and i come across a dot com for a mortgage finance and real estate investment company.

I checked the other tld,s and the dot net was the business. I dont know if they somehow dropped the .com by mistake, or they never managed to get it.
They got in touch with me a few years ago and offered $180 if i remember rightly, which I refused. This company deals in millions im sure, a US company.

Would love your thoughts on this domain, at the minute its parked doing nothing. Maybe you could broker a big deal for me, but the guy does seem tight, and got a bit funny actually stating that it was his domain name.

Obviously I cant give details here, but if you are interested Ill message you
Si

[oOULTiMATE KhANOo]

Hey meathead.. I just had a quick question..

are such sites like "http://www.valuate.com/" accurate when it comes to evaluating your domain's value?.. I'd love to know please.

Also thanks for creating this thread.. it should be pinned and is going to be extremely helpful and interesting.

[meathead1234]

Meathead Ive been meaning to message you but as you have started this thread I will give you an outline here. A few years back I was browsing dropped domains and i come across a dot com for a mortgage finance and real estate investment company.

I checked the other tld,s and the dot net was the business. I dont know if they somehow dropped the .com by mistake, or they never managed to get it.
They got in touch with me a few years ago and offered $180 if i remember rightly, which I refused. This company deals in millions im sure, a US company.

Would love your thoughts on this domain, at the minute its parked doing nothing. Maybe you could broker a big deal for me, but the guy does seem tight, and got a bit funny actually stating that it was his domain name.

Obviously I cant give details here, but if you are interested Ill message you
Si

Sure, drop me a PM.

Hey meathead.. I just had a quick question..

are such sites like "http://www.valuate.com/" accurate when it comes to evaluating your domain's value?.. I'd love to know please.

Also thanks for creating this thread.. it should be pinned and is going to be extremely helpful and interesting.

No, they aren't. Automated services can't accurately calculate the value of a domain or site.

[lewi]

Gaming niche... 30k per month revenue (and as high as 60k)... 10k+ UV's per day... 90% from google, yahoo and bing but also some traffic links, blog commenting, facebook, and media buys too but cheap level and press releases!

Been like this for the past 3 months... before that was 3 to 5k a month average!

If you were to sell this for me what % do you guys take?

Lewi

[meathead1234]

Gaming niche... 30k per month revenue (and as high as 60k)... 10k+ UV's per day... 90% from google, yahoo and bing but also some traffic links, blog commenting, facebook, and media buys too but cheap level and press releases!

Been like this for the past 3 months... before that was 3 to 5k a month average!

If you were to sell this for me what % do you guys take?

Lewi

Would need to look at a bit more information before giving you a valuation. I'll drop you a PM as I'm sure you'd rather keep the URL private.

[vizionaru]

Hi there! Just ended my auction on flippa without any bids. My site(s) made $418 from Adbrite, $672 from Amazon, 94.235 Unique visitors, 1.800.000 visits (all for October).

Also, the Alexa rank is 400K for 3 months and under 300K for 1 month, PR2, almost 70K pages in google. I asked for the site minimum $5K and $7.5K at buy now, but no one was interested (no bid, 29 users watching). How much should i ask for the re-list? Please advice since i have no idea what i did wrong... Did i asked too much money?

Thank you!

[bondj]

Thinking of selling my adult site because I'm having increasingly less time to maintain it but I don't know how much to charge.
Here's the stats for October:

122,524 Absolute Unique Visitors
932,599 Pageviews
5.52 Average Pageviews
00: 06:08 Time on Site
51.78% Bounce Rate
66.39% New Visits

Revenue for August: $49
Revenue for September: $49
Revenue for October: $146

Revenue increase because I added new networks.
Thanks.

[bryanon]

Hi there! Just ended my auction on flippa without any bids. My site(s) made $418 from Adbrite, $672 from Amazon, 94.235 Unique visitors, 1.800.000 visits (all for October).

Also, the Alexa rank is 400K for 3 months and under 300K for 1 month, PR2, almost 70K pages in google. I asked for the site minimum $5K and $7.5K at buy now, but no one was interested (no bid, 29 users watching). How much should i ask for the re-list? Please advice since i have no idea what i did wrong... Did i asked too much money?

Thank you!

A link to your listing copy would help a lot as more often than not (one of) the problem(s) is how the listing is set up.

As for the price - you only mentioned your October figures - did the site not make any money prior to October? If so then your price expectation is a bit too high indeed. Sites with no history (less than 3 months) very rarely sell for more than around 3-4x monthly profit.

[bryanon]

Do you have any contacts in the industry? If not then you're likely to have quite a hard time trying to get your site sold as most mainstream marketplaces don't accept adult listings.

Furthermore, adult sites that are sold outside of the industry typically go for far less than "all audiences" sites, simply because less people are interested in acquiring them.

Depending on your traffic and revenue sources, as well as the age of the site (I hope it's not just 3 months old?) you're probably looking at getting around 4-8x average monthly profit.

P.S. http://www.blackhatworld.com/blackha...al-thread.html [meathead EDIT - Moved]

[bondj]

Do you have any contacts in the industry? If not then you're likely to have quite a hard time trying to get your site sold as most mainstream marketplaces don't accept adult listings.

Furthermore, adult sites that are sold outside of the industry typically go for far less than "all audiences" sites, simply because less people are interested in acquiring them.

Depending on your traffic and revenue sources, as well as the age of the site (I hope it's not just 3 months old?) you're probably looking at getting around 4-8x average monthly profit.

P.S. http://www.blackhatworld.com/blackha...al-thread.html [meathead EDIT - Moved]

Thanks.
I had the domain from Jun2009 but only started the site late Jun2010.

Traffic sources for October:

google (organic) 72.57%
(direct) ((none)) 15.67%
yahoo (organic) 5.92%
bing (organic) 3.02%
search (organic) 0.32%

So I can realistic expect something like $600-$1200 from this site?
Where do you think it's best to put it on sale?

[vizionaru]

This was the listing. The site is older then 3 months and made profit the months before as well.

flippa.com/auctions/2651343

Thank you very much for your reply.

[meathead1234]

Thanks.
I had the domain from Jun2009 but only started the site late Jun2010.

Traffic sources for October:

google (organic) 72.57%
(direct) ((none)) 15.67%
yahoo (organic) 5.92%
bing (organic) 3.02%
search (organic) 0.32%

So I can realistic expect something like $600-$1200 from this site?
Where do you think it's best to put it on sale?

Price sounds about right. I'd start with the adult webmaster forums (GFY etc.) and if you don't have any luck there, go to some of the more mainstream marketplaces (other than Flippa, most accept adult sites).

[bondj]

Price sounds about right. I'd start with the adult webmaster forums (GFY etc.) and if you don't have any luck there, go to some of the more mainstream marketplaces (other than Flippa, most accept adult sites).

Thanks. Will try and see how it goes.

[thedon23]

Hey guys,

So I have a micro niche site, I'll post some of the stats below. Ranking for 4 keywords:

Keyword 1 - 1600 exact match searches - $1.23 CPC - #3
Keyword 2 - 600 exact match searches - $1.39 CPC - #7
Keyword 3 - 500 exact match searches - $1.35 CPC - #8
Keyword 4 - 720 exact match searches - $1.92 CPC - #13

Most of the traffic is obviously coming from keyword 1.

Site is 2 months old, has 6 articles on it.

September Earnings: $14.00 (site first started earning hear end of September)
October Earnings: $55.00
November Earnings (so far): $21.00

CTR is around 10%
Around 450 visits per month, 840 page views

What do you guys think? Thanks in advance everyone (especially Meathead, since he'll probably be the first to respond )

[sudeep988]

I am new here and want to know for how much price my website can be sold.?
and where to sell at max. price.
alexa rank 78k
Pr just went from Pr1 to pr 0 on this update
my website is largearticledotcom
Thanks

[theMHR]

Total 6 sites, just bought 2 months ago. No working on it and just 20 to 30 visitors/mon as I have done no working on it. No design for it at all, just uploaded an empty index page.

But important here is on this latest PR update, sites get following PR and I want to know their worth now after the PR update.

1) PR2
2) PR0
3) PR5
4) PR4
5) PR4
6) PR3

Waiting for response.

Thanks
MHR

[meathead1234]

Hey guys,

So I have a micro niche site, I'll post some of the stats below. Ranking for 4 keywords:

Keyword 1 - 1600 exact match searches - $1.23 CPC - #3
Keyword 2 - 600 exact match searches - $1.39 CPC - #7
Keyword 3 - 500 exact match searches - $1.35 CPC - #8
Keyword 4 - 720 exact match searches - $1.92 CPC - #13

Most of the traffic is obviously coming from keyword 1.

Site is 2 months old, has 6 articles on it.

September Earnings: $14.00 (site first started earning hear end of September)
October Earnings: $55.00
November Earnings (so far): $21.00

CTR is around 10%
Around 450 visits per month, 840 page views

What do you guys think? Thanks in advance everyone (especially Meathead, since he'll probably be the first to respond )

Not much at this stage. Probably ~$600-$1k if you put it on Flippa. I'd work on getting it more consistent and then sell it.

I am new here and want to know for how much price my website can be sold.?
and where to sell at max. price.
alexa rank 78k
Pr just went from Pr1 to pr 0 on this update
my website is largearticledotcom
Thanks

Can't really help unless we know how much it makes. $20 based on the above info.

Total 6 sites, just bought 2 months ago. No working on it and just 20 to 30 visitors/mon as I have done no working on it. No design for it at all, just uploaded an empty index page.

But important here is on this latest PR update, sites get following PR and I want to know their worth now after the PR update.

1) PR2
2) PR0
3) PR5
4) PR4
5) PR4
6) PR3

Waiting for response.

Thanks
MHR

Depends on the domains, but as sites themselves they aren't worth much. The PR might have some value to someone, but as empty sites you're not going to find a good buyer. You'll have to rely on someone wanting to buy the domains as they are. In terms of site value, PR has little correlation to the value.

[theMHR]

Depends on the domains, but as sites themselves they aren't worth much. The PR might have some value to someone, but as empty sites you're not going to find a good buyer. You'll have to rely on someone wanting to buy the domains as they are. In terms of site value, PR has little correlation to the value.

Thanks meathead for the response, well, could you please tell me that what will be its value if I create a design and upload it. It will be like a blog and I will add 1 or 2 articles also.

If just adding a site design does not increase too much of its worth then whats the best to do?

[Aneekalam]

Niche: Technology Blog (Android & Apple)
Content: Totally Unique (Around 600 Unique Articles Posted)
Site Age: 1.3 Years
Daily Views: 1500-2000
Monthly Views: 50000-60000

Revenue: Adsense = 200-250
Text Link Ads = Around 100
Infolink = 30-40

Grand Total Revenue Per Month = Minimum 300 USD


SERPs

This website is optimised for indian market and get most of traffic from Google.com.in. Lately, Google has refreshed their Page Ranks, And We have PR3 Home Page Page, (Last Time Was PR2). Please Go ahead and check every single page of the website. you will get hundreds of PR2 and PR3.

[dumbleweed]

Looking at selling my main site, would like a rough estimate as to what i could get for it.

Traffic: SEO (targeting 46 keywords, 25 are in the top 10 with the main keyword no.1)
Site Age: Just over a year - PR 4
Content: All unique
Monthly Visitors: 3500 - 4500 unique
Monthly Revenue: Adsense, $500 a month and increasing

Not sure if theres anything else to add. Im still doing SEO on it so hopefully the monthly revenue will increase before i do sell it. CPC is around $4 for this niche so fairly high.

[bryanon]

Looking at selling my main site, would like a rough estimate as to what i could get for it.

Traffic: SEO (targeting 46 keywords, 25 are in the top 10 with the main keyword no.1)
Site Age: Just over a year - PR 4
Content: All unique
Monthly Visitors: 3500 - 4500 unique
Monthly Revenue: Adsense, $500 a month and increasing

Not sure if theres anything else to add. Im still doing SEO on it so hopefully the monthly revenue will increase before i do sell it. CPC is around $4 for this niche so fairly high.

Looks like you've got a pretty decent site there (that's refreshing ).

Depending on the niche, as well as how much manual interference is required (do you publish new content all the time?) you're looking at getting somewhere between 12-18x average monthly revenue (6 months average). Adsense sites are always in demand, especially if they're passive. One thing to bear in mind is that majority of buyers valuate sites based on average revenue, rather than the last month's revenue, so if you do manage to get some higher rankings and increase your numbers considerably it makes sense to hold on to the site for a few months before selling.

[dumbleweed]

Thanks for the reply.

I was planning to wait until January/Feb time, for that exact reason (so the average for the last 6 months would be at least $500) Its been increasing steadily month on month, and i think the real peak for this niche is summer time, so its looking good.

I'm still 50/50 as to if i will sell it or not, but its something i'm looking into.

Site doesn't really require much work, its been nearly 4 months since i last published something, although i did publish 1 article a few days ago, but this could easily be outsourced.

You say 12-18x the average monthly revenue, so would the x18 be based on how little work needs to be done?

EDIT: bryanon do you still only sell websites that are making $1000+?

[bryanon]

Site doesn't really require much work, its been nearly 4 months since i last published something, although i did publish 1 article a few days ago, but this could easily be outsourced.

That's great. And yep - few articles every now and then isn't an issue - especially if you can give the buyer the contacts of some freelancers or are willing to provide content that isn't yet publish so that they can drip-feed it.

You say 12-18x the average monthly revenue, so would the x18 be based on how little work needs to be done?

Generally speaking, you can expect to get an 18x multiple for an Adsense site that is virtually passive, has a decent earnings history (1 year+) and isn't in a dodgy niche.

EDIT: bryanon do you still only sell websites that are making $1000+?

Mostly yes but you're always welcome to get in touch as there are some exceptions to this rule.

[dumbleweed]

Great, thanks alot for your help. Ill look you up in the new year and take things from there.

[dufc1983]

Hi Meathead great forum!
Rep Given


Mibee you can help me.
I gotta domain in the asbestos removal industry.
the domain also has a network of google places listings which effectively cover the major cities of UK.
url: .co.uk, 2 year old ,3 word, "asbestos" keyword in domain
asbestos niche av CPC £6.00

Each google place is optimized and the domain is ranked well.
67% of the traffic comes through google places
rest % through google organic

The site hasnt been monetized yet as it was used for offline business
UV per month 5000


I htink this is a great site with loads of potential, PPC, Referrals ........

What do you think meathead..?

[dufc1983]

hey meathead,

i also got another site if u wuld be so kind to have a look:

movie /entertainment niche
domain age 8 years
UV 5000 per day

earnings over 3 month average: (only been monetized for past 3 months)
1600$ (toolbar installs)
1000$ (signups)

what do you reckon m8?

[meathead1234]

Hi Meathead great forum!
Rep Given


Mibee you can help me.
I gotta domain in the asbestos removal industry.
the domain also has a network of google places listings which effectively cover the major cities of UK.
url: .co.uk, 2 year old ,3 word, "asbestos" keyword in domain
asbestos niche av CPC £6.00

Each google place is optimized and the domain is ranked well.
67% of the traffic comes through google places
rest % through google organic

The site hasnt been monetized yet as it was used for offline business
UV per month 5000


I htink this is a great site with loads of potential, PPC, Referrals ........

What do you think meathead..?

Pretty tough to value on just "potential". Put some Adsense up for a month and see how much you make then come back to me

hey meathead,

i also got another site if u wuld be so kind to have a look:

movie /entertainment niche
domain age 8 years
UV 5000 per day

earnings over 3 month average: (only been monetized for past 3 months)
1600$ (toolbar installs)
1000$ (signups)

what do you reckon m8?

Is the site legal or is it linking to streams etc? That would affect the multiple considerably.

If it's legal, you're probably looking around $30k. If it's streaming, nearer $15k due to the higher risk.

Cheers!

[Seo Lover]

I have one , arount 3 months old , 6k + High PR backlinks , Top on google with some keywords and getting orders too . Its SEO Services site and PR5 . URL

[BigMarcusStud]

I have a MNS with a buying keyword as domain. The EMD has 390 exact searches but the primary keyword that I targeted has 2900 exact searches.

For both keywords, the site is number 2 in Google. I'm also targeting the keyword with 5,400 exact US searches and it's now 16th in Google.

Site has more than 10 articles. Google webmasters tools found 2,942 links. Site is PR2. The site is about half a year old.

I initially tried to promote an Amazon product because the keywords are for an Amazon product. But then I had to stop because my wife just gave birth. I now switched to Adsense.

Unfortunately, I never earned money from the site. Makes me think I'm doing something wrong. It was my first try at MNS. I'm planning on switching strategies but I just set up a new site so I'm thinking that I should just call it a day for that site.

How much can I get from it? Considering that I never earned money from it but it is PR2 with almost 3k backlinks and has several high-quality articles on the site.

[dufc1983]

Pretty tough to value on just "potential". Put some Adsense up for a month and see how much you make then come back to me



Is the site legal or is it linking to streams etc? That would affect the multiple considerably.

If it's legal, you're probably looking around $30k. If it's streaming, nearer $15k due to the higher risk.

Cheers!

Thankq meathead for taking the time out to answer



p.s. if i was wanting to sell could you help ....for % obviously.

[meathead1234]

I have one , arount 3 months old , 6k + High PR backlinks , Top on google with some keywords and getting orders too . Its SEO Services site and PR5 . URL

Can't tell you without knowing how much you're making.

I have a MNS with a buying keyword as domain. The EMD has 390 exact searches but the primary keyword that I targeted has 2900 exact searches.

For both keywords, the site is number 2 in Google. I'm also targeting the keyword with 5,400 exact US searches and it's now 16th in Google.

Site has more than 10 articles. Google webmasters tools found 2,942 links. Site is PR2. The site is about half a year old.

I initially tried to promote an Amazon product because the keywords are for an Amazon product. But then I had to stop because my wife just gave birth. I now switched to Adsense.

Unfortunately, I never earned money from the site. Makes me think I'm doing something wrong. It was my first try at MNS. I'm planning on switching strategies but I just set up a new site so I'm thinking that I should just call it a day for that site.

How much can I get from it? Considering that I never earned money from it but it is PR2 with almost 3k backlinks and has several high-quality articles on the site.

Probably not much more than a few hundred dollars if it's not making any money.

Thankq meathead for taking the time out to answer



p.s. if i was wanting to sell could you help ....for % obviously.

These sites can be tough to shift, but we'd certainly take a look at it for you.

Cheers!

[johnnyd77]

Hey meathead.

I have that medical related site who got

30 pages
PR5
150 UV per day
CPC : 1,50 - 2$ depending keywords

My problem is that I struggle to monetize it. Hardly made 10$ last month from it.

Anyways, with that PR and that traffic, how much do you think it would worth on flippa?

Thanks for reading,

JD77

[linksmaster]

I have a site with 7K unique searches per month and holding positions in page 1 and page 2 for some high competitive keywords and site is 1 year old PR1 site.

Also site has 7k subcribers via google feed for its blog.

Can you give estimate for that.

[BigMarcusStud]

Oh, cool! Can I PM you the link and can you give me what I can expect from it? So I know how much to list it for on Flippa?

[ryce889]

Have a PR2 site - domain is about 2 years old though I've only really started working on it the past few months. Currently receiving an average of about 500 UV a day. Most of the traffic is for search engines. Making around $2500 per month. A little from Adsense and CPA network but mostly from being affiliate for one particular site. Would appreciate an estimate when you get a chance.

[fahey]

Hello Meathead. I am debating selling my site and it is clear to me you are the man I should talk to. I would greatly appreciate your appraisal. More information about my site can be found in my thread located at bhworld/blackhat-seo/site-flipping/375850-website-appraisal-please.html
Thanks a lot for your time,
have a great day.