Came across this thread from a Google search, registered just for the opportunity to get a valuable opinion

I was going to send a PM but am not able without more posts.
Hope this isn't too long, figured more info is better
I own a car forum centered around a specific make & model. The site's 8 years old and has been profitable in its current form since 2005. About 10,000 total members since 2005 with ~1900 active in the past 6 months. I had 5.5m pageviews in 2011 and I'd guess around 3-4k UV a month. Gross revenue in 2011 was $4,400 and I expect revenue to continue to grow into 2012. Expenses are fixed at $63/mo and include hosting and a server manager that handles any & all technical issues.
Revenue is a mix of Adsense, VigLink, and subscriptions for forum perks. VigLink is new and has been growing well (from $9 in the first month to $138 last month). Net profit past 6 months:
-Jan 2012: $370
-Dec 2011: $490
-Nov 2011: $419
-Oct 2011: $347
-Sept 2011: $440
-Aug 2011: $392
I've just recently (like, yesterday) installed Google Analytics to get a better idea of my traffic since I didn't have any hard stats before. It shows traffic as: ~60% direct, ~25% search, ~15% referral.
A group of stand-up moderators and a responsive server manager makes it pretty low-maintenance. I'm thinking of putting it up on Flippa with a $10k reserve, and was wondering if that's a reasonable approach.
I'd also be interested in hearing your sales pitch in terms of using a broker. If I can get a price where it'd make sense to walk away from the passive income, I'm ready to sell.
Bookmarks