Hi all,

yesterday I was about to buy a website from flippa, after I received g analytics, something quite did match, G organic traffic has 16k visits but keywords visits numbers are all small. I would expect keywords visits much more higher to match G traffic 16k visitors.

Traffic source info: total 21.900 visits

direct 11% 2.5k
refering 9% 2k
search engines 78% 16k

keywords
1. 333 visits 1.93%
2. 255 visits 1.48%
3. 252 visits 1.46%
4. 244 visits 1.42%
5. 146 v 0.85%

What do you think about that. Thank you.

Yeah that totally doesn't make sense. Looks like they drove junk traffic to the site.

Originally Posted by hgear

Yeah that totally doesn't make sense. Looks like they drove junk traffic to the site.

thanks for reply, that's what I thought, probably buying junk traffic

Surely that implies natural linkbuilding/traffic - if 90% of google traffic came from one keyword that would look more suspicious to me because it implies they spent a lot of money optimising one keyword to pump up the organic share of total visits. Why don't you ask for a screen share and then drill down into the whole list of keywords?

I would be really interested in other people's thoughts though...

Originally Posted by jonnymch

Surely that implies natural linkbuilding/traffic - if 90% of google traffic came from one keyword that would look more suspicious to me because it implies they spent a lot of money optimising one keyword to pump up the organic share of total visits. Why don't you ask for a screen share and then drill down into the whole list of keywords?

I would be really interested in other people's thoughts though...

Could they also have picked out a really cheap keyword and bid on it 16k times? Like some penny word(s) to get to 16k clicks?

The number one keyword is only 1.93% of the searches so if you want to calculate the total amount of traffic from keywords, you do it like this.

X*0-0.0193=333
333/0.0193=X
X=17253

That means he gets about 17000 hits from organic traffic. But I'm not so good at seo and stuff so I could have done something wrong. But if you look at it mathematically it makes sense, at least too me
So in other words I think the statistics are good!

Originally Posted by hgear

Yeah that totally doesn't make sense. Looks like they drove junk traffic to the site.

There's no evidence to support that.

It's quite common for whitehat sites to get traffic from a variety of different sources, as long as you can verify the site is ranking for the keywords that are bringing in traffic (spot check ~10) then it should be fine.

I'd rather buy a site with traffic from 100 keywords with 100 visits each than one keyword with 10,000 visits.

Could they also have picked out a really cheap keyword and bid on it 16k times? Like some penny word(s) to get to 16k clicks?