question about how to target CPA offers on PPV traffic

hey guys im new at ppv marketing, and was just wondering how some of you target you ppv campaigns when using a somewhat generic offer like a $500 gift card, or something like that.

Hey,

Lets say that your gift card is for best buy site thus I will target first bestbuy.com preferably bestbuy.com\giftcard ( if this sub domain is available)

+ some KWS: " BEST BUY GIFTCARD" " GET BEST BUY GIFTCARD " or any similar TARGETED keywords.

Hope it helps.