hey guys im new at ppv marketing, and was just wondering how some of you target you ppv campaigns when using a somewhat generic offer like a $500 gift card, or something like that.

Hey,

Lets say that your gift card is for best buy site thus I will target first bestbuy.com preferably bestbuy.com\giftcard ( if this sub domain is available)

+ some KWS: " BEST BUY GIFTCARD" " GET BEST BUY GIFTCARD " or any similar TARGETED keywords.

Hope it helps.