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This traffic cost $12 so it's not that bad yet. Is this normal when starting out or should I change my tactics?

I use directcpv if that matters

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Depends what you're promoting..If its a simple 1 page submit then it isn't too good, if its a pps/rebill type offer then its pretty normal but anyone I know who uses ppv/cpv to make money has told me directcpv is terrible

First you want traffic. Than you want conversations. Hopefully your traffic is targeted. 2 days, no sales, eh. Sucks. Not the end of the world, step your game up!

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Domestic & International High Risk Processing | Direct Bank Relationships

Why is it so bad?

Changing tactics as long as you are moderate, and split test what you
are doing, is never a bad idea.

Remember, test, test, test ...

BayAreaSteve