Everyone who uses PPV talks about CPA...but can it be used for your own products promotion?

You can do whatever you please, it's paid traffic. Give whatever one you choose a go, you won't go wrong with CPV traffic unless you target really stupidly and don't get rid of the keywords/urls that are messing up your ROI.

the problem w/ your own product is typically (unless you're collecting lead form fill-ins) you'll expect them to pay for it.

feel free to test it yourself, but in my experience asking a PPV visitor to pay for anything is a recipe for a failed campaign.

you could collect opt ins, build a list, and then sell your product to the list

Originally Posted by mrbobinmd

you could collect opt ins, build a list, and then sell your product to the list

that would be the ticket if you really want to test PPV traffic on your own product.

just make sure you have a test email campaign to compare it to so you know weather to blame the PPV traffic or your emails for the awesome (or crappy) sales.

Originally Posted by BearyManaLow

You can do whatever you please, it's paid traffic. Give whatever one you choose a go, you won't go wrong with CPV traffic unless you target really stupidly and don't get rid of the keywords/urls that are messing up your ROI.

I used to do really well with Zango back in the day.. mind naming your CPV of choice at the moment? I tried a couple that I heard about at adtech and they sent a lot of obvious bot traffic..

Yeah , you should use cpv to build a list and then email them about your product.
It's easier than trying to sell them smth inside a popup.
My 2 cents

ok thanks i've given it a go