[Finished Case Study]Experimenting with 7SEARCH + CPA EMAIL SUBMIT offers campaign
Hello Friends,
I have recently started my journey of experimenting PPC networks.
Things i Did.
I opened a 7search.com advertiser account with a coupon code where i get equal amount of cash funded into my account. I added $50 and got $50 Bonus added to my account. So totally i got $100 for my test campaign.
I then contacted my AM of my two CPA N/ws for list of offers that are converting well with Search/ppc traffic for US.
Waited for 1 day and checked email. I found list of 5 top converting offers.
Choosed one offer to run campaign on it first. All were email submit offers for USA.
I liked their system very well as the campaign starts after i submit the offer right there. choosing keywords was a bit of hectic at first but later on got the flow of doing it perfectly. [*PS: Choice of Keywords is very important in any PPC campaign]. Well they have limit of adding keywords though.
I used google adword tool for adding keywords, but their tool was also brilliant coz it shows what is being searched on their network with CPC etc.
I tried and checked simultaneously different offers for sometime and paused and deleted the campaigns.
I had set my daily budget as $10 at beginning later set to $5
Here is the screenshot of the PPC campaign.
Well Conversion were pathetic once i started as suggested by few BHW members before.
But finally i managed to earn more than what i had invested.
Final Earnings are like this:
Code:
Adscendmedia : $27
Azoogle/epicdirect : $36.5
I am happy to get my money back though was not huge ROI also.
Positives:
1. Low cpc of $0.05 available.
2. Easy tracking of conversions and instant sign up and approval of Advertiser account.
3. Easy to use and manage dashboard.
4. You can check what rank your ad is currently and adjust your cpc to gain higher ranks. easy real time bidding adjustments.
4. Have to test for dating offers once and see how is results.
Negatives:
1. Not targeted traffic as compared to other networks.
2. Poor conversion rate even for iphone4 and ipad offers.
PS: If you want to test this traffic then Please try out only email submit offers. For other like free 1page signup i doubt it will convert.
Any suggestions and comments appreciated. Love to learn
+Reps and thanks appreciated.
Last edited by mahan_eesh; 01-04-2012 at 08:01 AM.
Its never finished. Until I win..| PM For any Joint Ventures-Love to Learn
Re: [Finished Case Study]Experimenting with 7SEARCH + CPA EMAIL SUBMIT offers campaign
I've spent around $50 previously with 7search and conversions are there, it's just a matter of weeding out the bad traffic which 7search has a lot of. You can request a feature for them to enable on your account that allows you to block traffic sources by sub id. You can email them and have them explain it to you more.
I didn't know the feature existed before blowing $50 with them. I'm throwing another $25 testing it with this feature enabled now so we'll see how it goes.
Re: [Finished Case Study]Experimenting with 7SEARCH + CPA EMAIL SUBMIT offers campaign
$60 out of $100 spent is similar to what I have observed - 7search->CPA is loosing money (at the best conversion rate I could achieve I was still loosing almost 20%). I've never reached break-even. There are some people who do actually earn money in such way, but from I could understand, ROI isn't great and earnings don't cover the work needed for extensive testing (7search traffic doesn't scale easily - it's better to run different small scale campaigns at the same time).
Thanks to OP for the case study. Really appreciated.
Re: [Finished Case Study]Experimenting with 7SEARCH + CPA EMAIL SUBMIT offers campaign
Thanks for your case study. Keeping 7search in mind to try for fun one day your ROI was very poor, because the only reason you made a profit was because they gave you an extra $50 in credit
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