I was recently referred to the owner of a fast-food franchise because they need more ...
What are some effective low-budget marketing strategies?
I was recently referred to the owner of a fast-food franchise because they need more customers. The location is a bit hidden. I was told the owner is "poor" but is willing to try ideas. I'm also willing to work with reasonable payment; it'll look good in my portfolio . I'll be in touch with him probably next week, so I don't know the exact budget yet, but I'd like to come up with some cheap ideas in the meantime. Since it is a franchise, I'll need to find out what the possibilities are for marketing as well. First of all, do any of you have any experience working with a franchise? Secondly, have any cheap ideas?
Some basic ideas I may use:
- "check-ins" for discounts
- location-specific FB page if allowed
- basic print flyers
- signage in visible areas closeby
Edit: Found out they have a Facebook page with ~50 likes, but the page is completely void of posts. Decent start!
Last edited by Alinea; 02-09-2013 at 06:47 AM.
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