Lesson of the day....carry your business cards EVERYWHERE you go...
I'm a work-a-holic and used to always just eat my lunch at my office...make a salad or some grilled chicken....and just crush it in front of the computer...
About a week ago I told myself that no matter how busy I was that I would take 45 min to eat somewhere other than my office...so I started hitting the local spots near us.
Today I hit a sports bar and since I was by myself I sat at the bar to eat and watch ESPN. While watching the highlights I started speaking with the other guy there eating....started about sports, then he asked a "what do you do" question...told him online marketing....then he responds "no shit, like ranking the google?" lol - yes that is what he said - not a typo haha
I just smiled and said yeah...web design, seo, etc (technically I don't do it - but I'm a partner in the overall business - I'm more the marketing guy) - any way he responds "no shit I was just speaking with (competitor) and they were fucking jerks on the phone - you seem much more friendly - I'd rather pay you the $5k a month then give it to those dicks"
At that point I had to stop from outright grinning - but I gave him my card - and got his - and just shot him a "hey nice to meet you" email
Not sure what that other company offered to him to "rank the google" lol - but chances are its just traditional seo - and he is already set/expecting to pay big $$...
So, we will find out what they offered to do...and come up with a price under $5k....."Great news...we are going to be able to over deliver on what XXXXX was offering AND it will oNLY cost $4,500 a month - we are able to save you $500 per month!" - now we look like heroes and have a new client and additional monthly revenue.
Grilled Chicken Salad.....$13
Bottle of water..............$9
NEW WHALE OF A CLIENT......PRICELESS!
Lesson...strike up conversation everywhere you go and always carry a business card(s)!