Don't treat your clients like you are selling jewelry (Hey this ring is $3000 but I can let it go for $600) That spells A-M-A-T-E-U-R.
1. Have your services catagorized
2. Have your categories at different price points
3. Always have several cheaper "things" that you can "throw in" to sweeten the pot.
4. Always KNOW how many hours is required for each of your services
5. And ALWAYS know your hourly rate and how that applies to your services. That is how you justify your pricing.
In sales, the FIRST person that gives a number LOSES
So make sure that first person is the client giving a budget. That will immediately tell you who you are working with.
But even before the budget that you want a piece of, find out what their budget is for other kinds of advertising. That will tell you if they regularly spend money or not.
Websites / Hosting have LOW intrinsic value. It is the
SEO that will eat up large amounts of time and allow you to bill more hours.
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