I have the opportunity to buy the domain name plastic-surgery-<large city>.<country suffix>. It has 720 local searches each month (so that means 720 potential patients in that city). Furthermore, the only results I get on google are the homepages from the plastic surgeons of that city. So what would you do:

1. Create an informative website with 3-5 banner ads where they can advertise for a fixed amount of money each month (don't know yet how much I can charge).

2. Create a directory listing of all plastic surgeons in that city and let them for example pay to get higher in the ranking (or combination with banners).

I also thought about buying plastic-surgery-<country>.<country suffix> which obviously has a lot more searches each month (10k) but I think a city-specific (directory) site would be a better option?

Please let me know what you think

Thanks!

monetize*