Research.
Find companies that have problems that an app will solve
and then sell them the solution.
I personally think apps will come to an end and the most important app
you will have is the one that deletes apps you don't use.
I was in Debenhams at Clapham Junction and it came over the tannoy to
go to their website and install their app to view their entire range.
If I'm on their website why would I need to install an app to see what should be on their website.
Oh! So they can spy on me?
Why did they just not have a QR code at the door that takes you directly to their site
Where I can see all their stock, a floor layout, order my goods, pay for it, walk up to the check out and pick it up?
Makes much more sense then installing an app that just takes up space on my phone.
Apps should be things you use everyday,
Train times, Bus times, traffic, weather, stocks and shares, Banking,
Just not Debenhams.