How to Become an Offline Marketing Consultant

 

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    Cool How to Become an Offline Marketing Consultant

    To those of you who are interested in Offline Marketing...

    There seems to be a lot of interest in Offline Marketing. I've been doing this since around 1987 when there was the transition from DOS to Windows and from Bulletin Board Services to the Internet. It's been highly profitable for me because it can produce tens of thousands of dollars worth of residual income, month after month, year after year.

    More importantly it can provide you with a Debt-Free lifestyle.

    Offline Marketing doesn't have to be confined to selling Internet Marketing services such as websites or seo. It can also be about creating workshops or seminars about Ebay, Dating, Newsletter Publishing, Yellow Page Advertising, Homebased Business, Becoming a Published Author etc... You're only limited by your imagination.

    I personally specialize in B2B offline marketing. This can be both in general marketing and niche marketing both are equally profitable. Both give you an opportunity to gain experience and knowledge in numerous industries. From retail to service, from professional to mid size companies. You'll be amazed at how many industries you become an expert in.

    I enjoy working with and training new marketers who are interested in either working with local small business owners and professionals or in working with a specific niche such as Lasik surgeons. This too, can be very profitable.

    I thought I would start a thread on Offline Marketing geared for noobs who are interested and give you the opportunity to share your questions, experience and fears.

    I'm curious as to...

    Would you share what it is about Offline Marketing that attracts you the most?

    What are some of the obstacles you see in you starting an Offline Marketing business?

    What, if any, experience do you have with Offline Marketing?

    What are you selling? How much are you selling it for?

    What promotional ideas are you using, have tried and failed at or are curious if it works?

    If you're already working with local business owners share some of the ways you promoted yourself to get your first client.

    Hopefully we can have some good discussion on this thread...

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    Default Re: How to Become an Offline Marketing Consultant

    What are some of the obstacles you see in you starting an Offline Marketing business?

    For me it is knowledge. Although I am fairly comfortable talking about or even teaching internet marketing methods to people who are beginners, I don't really know much about offline marketing - nothing that small business owners don't already know i'm sure.

    I wouldn't know what to offer to potential clients and then when i realised what to actually sell, I would probably be lost on how to deliver it and for how much. I'd like to have the luxury of walking in to a marketing firm and asking them to explain they're business model to me but I think I'll have to keep on dreaming on that one haha.

    What, if any, experience do you have with Offline Marketing?

    None. I have grand ideas about what I want to do/could do but have yet to take action. This si mostly because my time is taken up with online marketing but in future I definitely want to venture in to the offline arena.

    What are you selling? How much are you selling it for?

    Again, nothing, but I was thinking when the time comes, I'd like to offer a wide range of services from seo/web design all the way through to seminars/offline marketing/consultancy services. What you mentioned about the seminars is a real eye opener, lots of things you can cover with these.

    Out of interest, how do you go about getting enough people to attend these seminars? Do you have a big email list of local business people you utilise? How much do you charge for these seminars and what do they generally entail?

    What promotional ideas are you using, have tried and failed at or are curious if it works?

    I'm curious as to what success rate I might have going business to business on foot, and then trying to sell them a website. I know it is obviously down to how good your pitch is, prices, ability to sell, location etc, but in general, could you expect perhaps 2 orders a day on average maybe?

    I'm also interested in whether phoning or emailing companies is a good way to sell your products. I always assumed cold calling/emailing would either be ignored (in the case of emails) or just palmed off (in case og phone). Do these methods convert well or would you reccommend meeting business owners face to face?

    Thanks for this thread by the way, could turn in to a real good one. Look forward to your reply.

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    Default Re: How to Become an Offline Marketing Consultant

    Would you share what it is about Offline Marketing that attracts you the most?

    The fact that I dont have to struggle to come up with a product as I would online, and I see the potential to make huge profits.


    What are some of the obstacles you see in you starting an Offline Marketing business?

    Not knowing exactly what to do or say or how exactly to get the clients, or how much to charge for a service

    What, if any, experience do you have with Offline Marketing?

    Just kinda jumped right in, dont have any experience.

    What are you selling? How much are you selling it for?

    Websites and seo, hopefully I can add to that later on as I progress, I never know what is a good price to start at.

    What promotional ideas are you using, have tried and failed at or are curious if it works?

    Not really doing any promo at the moment still learning, I was going in to different businesses and dropping letters off to the owner.

    If you're already working with local business owners share some of the ways you promoted yourself to get your first client.

    Word of mouth. I have 3 clients. I told my grandfather (who's a doctor) what I wanted to do with offline businesses and he called a few friends and here I am.

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    Default Re: How to Become an Offline Marketing Consultant

    That's the nice thing about Offline Marketing, you don't have to be an extrovert to make money. In fact, being an introvert actually works for you.

    I'm an introvert. Like many of you, I had problems approaching people. I had no clue what to say to them. I felt awkward.

    However, being an introvert is not about being shy or lacking self-confidence or self-esteem. It's about being more reflective. Being comfortable with your own thoughts and not really needing others. It's about quality over quantity when it comes to friends. On the other hand, many extroverts may appear to have thousands of friends but their "friends" are what introverts would define as "passing acquaintances".

    That being said, introverts tend to be more creative about how they approach life.

    For example, when I was younger I had a very difficult time asking girls out on a date. So, I got creative about it and learned how to get them to ask me out. I had a difficult time starting a conversation with a stranger so I learned how to get them to initiate the conversation.

    When it came to business I had the same problems that many of you do with approaching business owners. However, I acquired the solution by accident....

    I'd always had my own business ever since I was a very young child. I would collect pop bottles and turn them in for their deposits. I'd earn a nickle to a dime per bottle. (this was the early 60's when bottles were glass) Not much but it was enough for me. I graduated to other things that didn't involve having to sell something to someone.

    Adults took an interest in me because they saw that I was a doer and I was responsible. They started asking me to babysit. At nine I had a very lucrative babysitting business going. Along the way to my teens I had a lot more businesses. All small time an all temporary.

    Fast forward to college with my post graduate degree...

    (Yes, there's a point to all of this I'm getting to it, just be patient)

    I started reading entrepreneur magazines. I had a problem with the articles. I knew from my own experience that most, if not all, were based upon theory. Back then most of the business articles were written by MBA's or college professors with no real experience in business. I got fed up with the bad advice and wrote several publications and offered to write for them. Believing I could write much better articles than they were publishing. (This was the early 80's). To make a long story short (too late) I was published. I managed to become a contributing editor to several entrepreneurial publications of that time.

    Due to my articles I had business owners contacting me wanting to hire me to consult with them. I had no clue what consulting was at that time. My educational background was as a psychologist not as a consultant. Not knowing what to charge them I charged them what psychologist were charging at that time around $50/hr and I thought that was a lot of money. (it's all relative)

    Although I got a lot of offers, I didn't get a lot of clients. I thought it was because I was charging too much.

    Then another contributing writer, who was also a consultant, contacted me and wanted to outsource a consulting contract to me. He said it wasn't going to pay very well and he apologized in advance but I agreed to do the work. We didn't discuss my fee and I didn't expect very much.

    I completed the consultation and forgot about it. A few weeks later I received a letter in the mail apologizing again for the small compensation and with a promise to send better assignments my way in the future. Then I took a look at the check. It was for $1500 for what amounted to less than an hour of my time.

    That's when I realized that I had seriously undervalued my services. I immediately moved my fees to $1500 and started acquiring more clients.

    We think that if we charge less we'll have more clients. However, the reality is that the more we charge the more people value what we have to share with them. My fees are much higher now but $1500/hr back in the early 80's was pretty good.

    One thing to keep in mind is that although I had practical information and experience I still didn't KNOW how to consult back then. I learned that as I went. I made a lot of mistakes but as I tell my associates, "You'll learn more from your failures then you'll ever learn from your successes."

    The moral to this long winded story?

    1. Don't let being an introvert stop you. Get creative and figure out how to get people to approach you.
    2. Don't sell yourself short. Have the courage to charge more. You'll be surprised at how many people are willing to pay more.
    3. Don't wait until you know "everything". Jump in the water and then learn to swim.

    Hope this helps some of you to get started in this very lucrative field.

    Think about it,
    Talk to you soon....

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    Default Re: How to Become an Offline Marketing Consultant

    Quote Originally Posted by grafxextreme View Post
    That's the nice thing about Offline Marketing, you don't have to be an extrovert to make money. In fact, being an introvert actually works for you.

    I'm an introvert. Like many of you, I had problems approaching people. I had no clue what to say to them. I felt awkward.

    However, being an introvert is not about being shy or lacking self-confidence or self-esteem. It's about being more reflective. Being comfortable with your own thoughts and not really needing others. It's about quality over quantity when it comes to friends. On the other hand, many extroverts may appear to have thousands of friends but their "friends" are what introverts would define as "passing acquaintances".

    That being said, introverts tend to be more creative about how they approach life.

    For example, when I was younger I had a very difficult time asking girls out on a date. So, I got creative about it and learned how to get them to ask me out. I had a difficult time starting a conversation with a stranger so I learned how to get them to initiate the conversation.

    When it came to business I had the same problems that many of you do with approaching business owners. However, I acquired the solution by accident....

    I'd always had my own business ever since I was a very young child. I would collect pop bottles and turn them in for their deposits. I'd earn a nickle to a dime per bottle. (this was the early 60's when bottles were glass) Not much but it was enough for me. I graduated to other things that didn't involve having to sell something to someone.

    Adults took an interest in me because they saw that I was a doer and I was responsible. They started asking me to babysit. At nine I had a very lucrative babysitting business going. Along the way to my teens I had a lot more businesses. All small time an all temporary.

    Fast forward to college with my post graduate degree...

    (Yes, there's a point to all of this I'm getting to it, just be patient)

    I started reading entrepreneur magazines. I had a problem with the articles. I knew from my own experience that most, if not all, were based upon theory. Back then most of the business articles were written by MBA's or college professors with no real experience in business. I got fed up with the bad advice and wrote several publications and offered to write for them. Believing I could write much better articles than they were publishing. (This was the early 80's). To make a long story short (too late) I was published. I managed to become a contributing editor to several entrepreneurial publications of that time.

    Due to my articles I had business owners contacting me wanting to hire me to consult with them. I had no clue what consulting was at that time. My educational background was as a psychologist not as a consultant. Not knowing what to charge them I charged them what psychologist were charging at that time around $50/hr and I thought that was a lot of money. (it's all relative)

    Although I got a lot of offers, I didn't get a lot of clients. I thought it was because I was charging too much.

    Then another contributing writer, who was also a consultant, contacted me and wanted to outsource a consulting contract to me. He said it wasn't going to pay very well and he apologized in advance but I agreed to do the work. We didn't discuss my fee and I didn't expect very much.

    I completed the consultation and forgot about it. A few weeks later I received a letter in the mail apologizing again for the small compensation and with a promise to send better assignments my way in the future. Then I took a look at the check. It was for $1500 for what amounted to less than an hour of my time.

    That's when I realized that I had seriously undervalued my services. I immediately moved my fees to $1500 and started acquiring more clients.

    We think that if we charge less we'll have more clients. However, the reality is that the more we charge the more people value what we have to share with them. My fees are much higher now but $1500/hr back in the early 80's was pretty good.

    One thing to keep in mind is that although I had practical information and experience I still didn't KNOW how to consult back then. I learned that as I went. I made a lot of mistakes but as I tell my associates, "You'll learn more from your failures then you'll ever learn from your successes."

    The moral to this long winded story?

    1. Don't let being an introvert stop you. Get creative and figure out how to get people to approach you.
    2. Don't sell yourself short. Have the courage to charge more. You'll be surprised at how many people are willing to pay more.
    3. Don't wait until you know "everything". Jump in the water and then learn to swim.

    Hope this helps some of you to get started in this very lucrative field.

    Think about it,
    Talk to you soon....
    I can't stop laughing at the $1500 for an hour. I too would have expected that nobody would want to spend anymore than 50 for an hour of my time. Also this in 1980's rates! Amazing.

    If you don't mind me asking, what exactly does consulting involve? Do you go to these companies and take aside someone on a 1 on 1 basis and just talk generally about how to improve their business or is it more of a seminar type situation, where you might present to a room full of people?

    Another thing I'm unsure about is what sort of businesses to target for consultation. I can't think how a small company, who may in need of help to turn around their business, would be willing to pay $1500 (~900) for me to speak with them for an hour. Obviously I don't have your skills or knowledge but if i did, this seems like a very hard sell. In that hour what would you deliver to the client? Just your knowledge on a verbal basis or would there be follow up work too? If so is this another oppurtunity to charge at the $1500 p/h rate for any additional work?

    This seems like a really exciting business that would be a lot of fun to do. At these rates the money made could be obscene.

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    Default Re: How to Become an Offline Marketing Consultant

    I hope Im not wasting my time with this offline stuff, ( the frustration in me talking )

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    Cool Re: How to Become an Offline Marketing Consultant

    Quote Originally Posted by three3s View Post
    I can't stop laughing at the $1500 for an hour. I too would have expected that nobody would want to spend anymore than 50 for an hour of my time. Also this in 1980's rates! Amazing.
    You're only worth what you believe you're worth.

    Too many people don't value their knowledge, skills or expertise. They believe because everyone around them is making minimum wage then the most they can charge is something someone making minimum wage can afford. So, instead of charging $500 for something they'll charge $10.

    In my area, local web design companies pay $10/hr for someone to create a website. It might take the web designer two hours to create a website and all they get is $20 and then the company turns around and sells the website to a business for $500.

    Both of them have undervalued their services. Both of them could charge much more for their services but because they can't see themselves charging more or people paying for more they don't.


    Quote Originally Posted by three3s View Post
    If you don't mind me asking, what exactly does consulting involve? Do you go to these companies and take aside someone on a 1 on 1 basis and just talk generally about how to improve their business or is it more of a seminar type situation, where you might present to a room full of people?
    There's a difference between coaching and consulting.

    Coaching: Let's say that you have an idea for building your own offline marketing business. You have a plan. You would hire me to review your plan with you, find the holes in your thinking, offer you some suggestions, help keep you on track, and be there to bounce ideas off of.

    (An example of this is group coaching I offer to new offline marketing consultants who want some basic questions answered. They have obstacles which are in their way. We discuss these obstacles and options they have so they can get out there and start doing something.)

    Consulting: Is when you don't have a plan of your own and you hire me to create one for you. Most small business owners have no plan for building their business. They simply buy whatever advertising they can afford. When they hire me I review who their market niche is, what they're selling and the owner's goals. I then create a customized marketing plan to build their business. The plan is based upon my clients budget, personality, skills and time available. The more I do for my client the more I get paid.

    (An example of this is a Bootcamp I have for offline marketing consultants. I take them by the hand and provide them with a "step-by-step-follow-the-dots" action plan. I make it very easy for them to stay on track. It's based upon people who are introverted and need to get some confidence and then move on to more advance skills such as seminars.)

    Fortunately, clients don't want to do anything and are more than willing to pay for you to do it for them.


    Quote Originally Posted by three3s View Post
    Another thing I'm unsure about is what sort of businesses to target for consultation. I can't think how a small company, who may in need of help to turn around their business, would be willing to pay $1500 (~900) for me to speak with them for an hour. Obviously I don't have your skills or knowledge but if i did, this seems like a very hard sell. In that hour what would you deliver to the client? Just your knowledge on a verbal basis or would there be follow up work too? If so is this another oppurtunity to charge at the $1500 p/h rate for any additional work?
    This depends upon who you're most comfortable speaking to. If you've sold real estate in the past then Realtors may be a good market for you. If you've sold insurance in the past then Insurance Brokers may be a good choice for you. If you've worked at Pizza Hut then that would be a good choice.

    I had a student a few years ago who was a manager for a department at Wal-Mart. She took her department from dead last in the company to number one. Wal-Mart made a mistake and refused to promote her. They wanted to keep her right where she was.

    She quit. She then went and hired herself out to "Mom & Pop" clothing stores and showed them exactly how to sell more of their products. She taught them things that she had developed on her own which had nothing to do with Wal-Mart and showed them her formulas for how to order. She charged a flat $500/mo retainer for her services.

    You can be a general business consultant or a industry specific. The more specific the more money. However, I would suggest first getting your feet wet and go general. This way you're exposed to more businesses and learn how things work from their end. This makes you a much more effective consultant when you start specializing.

    Keep in mind that you have specialize knowledge. Just because everyone on BHW knows how to get on the front page of Google doesn't mean every business owner does. Heck, many of them don't even know what Google is much less how it works.

    Quote Originally Posted by three3s View Post
    This seems like a really exciting business that would be a lot of fun to do. At these rates the money made could be obscene.
    It is fun!

    What most people don't get is that this is FUN!

    Too many people approach this like a JOB. Something they HAVE to do. Something that will make them money.

    The fun part is solving people's problems. I'm a problem solver. I'm constantly searching for a business owner who can present a problem that I haven't come across. That's the prize for me. Finding someone like that is like finding a prize in my Cracker Jacks.

    If you enjoy a challenge then this is the perfect business for you!

    Think about it,
    Talk to you soon....

    BTW: Thanks are always appreciated ====>
    Last edited by grafxextreme; 08-26-2009 at 07:12 PM.

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    Default Re: How to Become an Offline Marketing Consultant

    So if you want to do seminars, whats the best way to go about getting sales people who are good at B2B?

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    Default Re: How to Become an Offline Marketing Consultant

    Thanks for the great response grafxextreme. +Rep. The more I think about this the more endless the possibilities seem.

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    Default Re: How to Become an Offline Marketing Consultant

    Thanks for the REP -- always appreciated, three3s.

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    Default Re: How to Become an Offline Marketing Consultant

    Great share Graffex! I too have built an offline business over the past 2 weeks and conquered a lot of my fears and landed 1 client so far. I have 2 other appointments tomorrow. I'm too tired right now to go too much in detail but will come back later.

    I agree with everything you are saying. I am an introvert as well. I've always watched and observed extroverts (my wife is VERY extroverted) and many times have felt that being an introvert is a curse at times. I can probably pin all my success' and accomplishments in life on being an introvert though. A discussion on being introverted alone would be a very interesting topic on another thread. My wife and I moved to AZ about 1 year ago. She has a steady 10 friends, me, 0! Mainly because I have to find value in someone to trully give my thoughts or idea's to. We gotta be on the same wavelength you know.

    I'll give an update tomorrow on how my appointments go.

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    Default Re: How to Become an Offline Marketing Consultant

    Thanks and rep given BTW.

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    Default Re: How to Become an Offline Marketing Consultant

    Could some of you do me a favor?

    We're testing a video for OfflineMarketingTrainer.com. I say that the pages turn too quickly and my videographer says that they're just right.

    When I watch the video the wipes don't seem to work very well. It could be my Internet connection or my computer is downloading in the background or even my virus protection system for all I know.

    Would you mind taking a look at it and telling me what you think?

    This is a test page the auto responder doesn't work. (Won't be hooked up until later today) We're not ready to go live. Just would appreciate your input.

    The url is:
    Code:
    http://OfflineMarketingTrainer.com/test
    If you could test it both Firefox and IE, it would be appreciated.

    If you have any other recommendations besides the speed of the pages, I'd also appreciate that.

    Thank you in advance for your assistance.

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    Default Re: How to Become an Offline Marketing Consultant

    Thank you, appreciate the public thanks and the REP.

    Let me know if I can be of further assistance. Sometimes, it just takes someone to look at things through "fresh" eyes.

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    Default Re: How to Become an Offline Marketing Consultant

    Duplicate post. Not sure why but seems to be more frequent glitch
    Last edited by grafxextreme; 08-29-2009 at 11:29 PM.

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    Default Re: How to Become an Offline Marketing Consultant

    Thanks for the REP Tyler8541, much appreciated.

    Anxious to hear how things went for you. When you're starting, making a sale is not as important as having the courage to Take Action!

    Just by scheduling the appointment and going you're way ahead of the pack.

    Let us know your progress.

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    Default Re: How to Become an Offline Marketing Consultant

    Whoa. you've been marketing 7 years before I was born!

    Anyways, offline marketing is extremely useful because it is not "saturated" in general.

    When I have time next summer, I will try offline marketing a membership website for making money online. Since I live in a very populated city and the recession is getting worse, things shall go well

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    Default Re: How to Become an Offline Marketing Consultant

    Pages move fine for me, Maybe a little too slow, there is a ton to read though..

    I would shorten it with more of a bullet point feel.. Lot of info but to seems it drags on..
    Last edited by fastmoney; 08-30-2009 at 11:06 PM.

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    Default Re: How to Become an Offline Marketing Consultant

    Quote Originally Posted by jdn74 View Post
    So if you want to do seminars, whats the best way to go about getting sales people who are good at B2B?
    Hiring salespeople is easy once YOU have set the standard!

    Once you have set what someone can do and should do, getting salespeople is easy. If you expect them to create the biz that is tough..real tough and NEVER works!

    For me, I have always just taken out ads for employment in local papers, trained and repeat.

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    Default Re: How to Become an Offline Marketing Consultant

    Quote Originally Posted by grafxextreme View Post
    Could some of you do me a favor?

    We're testing a video for OfflineMarketingTrainer.com. I say that the pages turn too quickly and my videographer says that they're just right.

    When I watch the video the wipes don't seem to work very well. It could be my Internet connection or my computer is downloading in the background or even my virus protection system for all I know.

    Would you mind taking a look at it and telling me what you think?

    This is a test page the auto responder doesn't work. (Won't be hooked up until later today) We're not ready to go live. Just would appreciate your input.

    The url is:
    Code:
    http://OfflineMarketingTrainer.com/test
    If you could test it both Firefox and IE, it would be appreciated.

    If you have any other recommendations besides the speed of the pages, I'd also appreciate that.

    Thank you in advance for your assistance.
    The video seemed fine to me, had more than enough time to read ach message before the box rotated.

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    Default Re: How to Become an Offline Marketing Consultant

    Quote Originally Posted by fastmoney View Post
    Pages move fine for me, Maybe a little too slow, there is a ton to read though..

    I would shorten it with more of a bullet point feel.. Lot of info but to seems it drags on..
    I agree. It's draggy. I had viewed it before reading the request and it had me stopping the video half way through (most people as I understand click off of most online videos within the first minute).

    I have been selling websites and videos that I produce myself, but that is so time consuming that I'm looking for video websites that I can resell and sub the video work out... will this program do that?

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    Default Re: How to Become an Offline Marketing Consultant

    Yes, it definitely drags. Needs to be sped up a little and maybe spiced up as well.

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    Default Re: How to Become an Offline Marketing Consultant

    My apologies for not responding to some of your PM's. I've been in the hospital this week and just getting caught up with things.

    A special thanks for all who reviewed the videos and critiqued them. Your feedback was much appreciated.

    I think the "draggy" has to do with the connection. Some people report it's smooth and others report it drags. But I'm having my video guy rework it this weekend to ensure it's smooth for everyone.

    duff: No we don't produce small videos which you're referring to. We produce video headers, video emails, video walk-ons, video banners, etc... The goal is to interact with the visitor and instruct them what to do. These videos are intended more for Offline Marketing consultants who are working with local small business owners and professionals. PM me if you want to see samples of what we do.

    Tell me, what are your biggest obstacles to doing this?

    What's getting in your way?

    Why are you looking at other things?

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    Default Re: How to Become an Offline Marketing Consultant

    Glad you're out of the hospital and apparently doing well!

    As to the draggy issue, actually I was referring to the content. The video played fine for me.... However regarding content, I realize from making a few videos in the past with primarily textual content, scrolling or otherwise, that I've tended to make them go too fast for people to read, so I started breaking them down to much smaller paragraphs, or sentences. This way it has the excitement of speed, but without the viewer missing the points being made.

    I saw the clickbank affiliate video, which looks very good. But I'm thinking here you are referring to another video set regarding selling to local small businesses, and yes if so, that's what I'm interested in. I just want to be sure I'm not confusing which videos we are talking about. I recently started publishing a direct mail community coupon magazine and I've got a heck of an opportunity to explode video sites and more through this medium (next issue I'm shooting for 40,000 copies to be mailed locally). Would really like to learn more about your products and techniques. I think I'm up for the task but I still have a hell of a lot to learn.

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    Default Re: How to Become an Offline Marketing Consultant

    Hey Duff
    Now, I understand what you mean. We've experimented with a few types of formats. Haven't quite hit the one we want. Each time the conversion gets better but not quite what I want it to be.

    We tried the videomercial type with someone speaking directly to them but it didn't have the conversion we thought it should. Mostly because it was a "stranger". If it were a "known" person that would make a difference.

    We tried "talkies" aka "talking heads" videos but the conversion hasn't been there for our market.

    Our market tends to believe and remember more what they read than what they "see".

    I'm going to try your recommendation and see what the conversion rate is on that. If we even get a 2% conversion improvement I'd be happy.

    We've tested for quite a few things such as graphics, color, font, etc...

    Sales are being made and they're not bad but any tweak we can add to help improve the conversion rates means more money for everyone.

    Thanks for your recommendation, I'll have my videographer put it together this weekend and we'll start testing after labor day weekend. I'll put it up on our demo site: VideoAdmercials.com when it's ready.

    As for the clickbank videos that's done by someone else. We produce videos similar to that for specific products or services for our clients but those were not produced by us. You can get a better idea of our work by clicking on:
    Code:
    http://VideoAdmercials.com/duff
    Click on the "Products & Demos" button. You can also review some of our more than 100 professional video actors.

    This is a demo site of the site we offer our Licensed Video Resellers. Our primary market for this service are website designers who want to add additional income streams to their business or separate themselves from the local competition. At the moment there are more than 60 resellers nationwide. We like to tell others that we are our own competition. 8)

    Let me know if there's anything I can do to assist you.

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    Default Re: How to Become an Offline Marketing Consultant

    I've received three PM's concerning cold calling and setting appointments and thought I'd write a quick note on this thread...

    First, cold calling sucks!

    If you're cold calling then you're not doing this business the right way. If you're hiring someone to set appointments. You're not doing this the right way. If you're hiring sales people then you're not doing this the right way. If you're worried about your sales pitch or looking for a sales script -- you're definitely on the wrong road.

    If your "guru" is talking about sales, creating a sales team or sales pitches -- then they're leading you down the wrong path.

    Consider this...

    You're walking into local businesses telling them that you're going to generate business for them using the Internet. You're proporting yourself to be an "expert" or perhaps a "consultant". Yet, you can't generate business yourself using the same techniques you're telling the small business owner will solve their problem?

    What's wrong with this story?

    Sure there are some people who are going to make some sales this way. Those are the ones who are going to BURN small business owners on the whole idea of Internet marketing. These are the clueless.

    The reason why so many Offline Marketers are having a difficult time with this is because they think they're sales people but calling themselves consultants.

    A consultant doesn't sell, they educate. They allow their clients to buy what they have to offer. And, they charge for their time.

    I get paid for small business owners to call me and schedule an appointment to speak with me. I get paid to create a marketing plan aka presentation. Then I get paid to implement the plan. That's what consultants do.

    Anyone who is telling you that you have to go out and "sell" or have a sales pitch or sales presentation or cold call or any other nonsense is not someone who is a consultant. They're a sales person. Their fumbling around in the dark is going to eventually make it harder for those who do know what they're doing.

    Let me see if I can explain why it's easier to consult than to sell...

    Let's say you know nothing about automobiles. You take a class in automotive maintenance to learn how to maintain your car. You have a very good teacher who really knows what they're doing. You learn a lot and have some confidence.

    Now, let's say that your car has seen it's last stop sign and you have to replace it with another. You're not really sure what to look for or how to find a good car that won't bite the dust soon after you spend good money on it.

    Given a choice between your automotive teacher who taught you something about cars or a car sales person -- who are you more likely to trust? Who has more credibility?

    You know that the car sales person is going to tell you anything you want to hear so they can make the sale. After all, they're going to make a commission on the sale. They don't care what happens to you the next day or even if the car makes it all the way home. They only care about their commission.

    On the other hand, you have your automotive teacher who has credibility. They showed you they really knew what they were talking about. You've had discussions on cars with them. You have some trust in them.

    The person who educates will always have more credibility and trust than the person who is selling.

    And the consultant will always earn more money than a sales person without doing as much work as the sales person because they know how to educate and gain the trust of the client.

    Those who claim to be "marketers" are really only "sales people".

    This is why they need a sales script, do cold calling, make sales presentations and all the other nonsense.

    Very few of them can offer a duplicatable system because their system relies upon them being able to do things or have resources that you may not be able to or have access to. It relies upon their past experience in sales. It relies upon their past experience with working with business owners. It relies upon their already established contacts. It relies upon them not caring about rejection. It relies upon them having connections, money or resources you don't.

    It's a lot easier to have small business owners calling you for an appointment. It's a lot easier having small business owners WANTing you to give them a presentation. It's a lot easier getting referrals WITHOUT asking for them. Being a consultant makes this happen. Being a sales person means you're always wondering when and where your next sale will be.

    Think about it,
    Talk to you soon....

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    Default Re: How to Become an Offline Marketing Consultant

    Cold calling does indeed suck!

    But I've still been doing it to sell advertising and websites. I haven't figured out how to have enough business owners call me (though I do get some good referrals fairly often).

    I couldn't agree more about selling internet marketing services when you can't even do it right yourself. I fall into that category. I haven't found that sweet spot yet for IM, so I am in no position to sell it. I do sell websites, but I also do consult first with the buyers, to let them know that just having a good looking website is nothing unless it gets seen and used. So I coach them to put their URL on every piece of advertising they have, and also I will set them up for local Google or set up an Aweber account and help with that, or make videos and key word them, upload to several channels, etc. but that's about all I've been able to help with thus far. I don't promise them the moon. I make sure they are happy and I give them what I know I can deliver (I always over-deliver if anything, and that leads to referrals). But I wish I could do more.

    I think I read where you said most brick and mortar shops don't really benefit from IM, and again, I couldn't agree more, unless maybe they want a shopping cart. I think local B&M shops can benefit from websites by using them as a billboard, as an extension of their existing marketing plan, and to put a face on their business. Also to help reduce the cost of more traditional forms of advertising by using some of that to drive more people to the website where their product line or their offers can be expanded upon without all the cost of more minutes of airtime or more print space.

    But still, there must be more. And there must be better ways to get the calls coming in.

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    Default Re: How to Become an Offline Marketing Consultant

    I was over at the Offline Marketing Pro thread, and read "grafxextreme's" post there. Very helpful, and it provoked some questions from me, which he was kind enough to answer. He has a lot of "in the trenches" experience at this, and trains a lot of people to do it [his site: <offlinemarketingtrainer.com>]. My big takeaway was the way he explained the difference between a consultant and a sales person: "the sales person looks out for their own best interest and a consultant looks out for the interest of their client." The usual approach is to "sell" your skills and services. His approach is to focus on the specific problems business people have and then the solutions that he can offer. He trains consultants, not sales people. And it is very lucrative. His students don't beg for business. He teaches how to get businesses to call you and schedule the initial contact. I also like the fact that he said that most of his methods are for introverts--people who normally prefer to stick to their monitors at home, and don't really want to get out and talk to people to drum up business. Anyway, consider this post a kudo to a very helpful BHW member. If the offline business model attracts you, I recommend you have a look at his site.

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    Default Re: How to Become an Offline Marketing Consultant

    Hey Duff
    You probably have but don't realize it, yet?

    Consider this...

    I have a little more than 500 "thank you's". I didn't do it by giving-away cracked software or access to websites. I did this by helping others and educating them by answering their questions both on the threads and via PM.

    To those of you who have contacted me about coaching, consulting or helping you out -- did I send you a PM first or did you send me a PM first?

    You contacted me first, right?

    Why?

    Because through my postings you believed that I might be able to assist you. I showed my interest in you and wanting to help you. You believed and felt that I was approachable. So you PM'd me and asked me a few questions. Then you decided to hire me or not.

    That's what consulting is about. Your (the prospective client) interest are more important than mine. With sales, my interest would be more important than yours.

    As a consultant, I step into your shoes and provide you with a fresh look at things. I have a vested interest in you, your success and your profitability. Together we have a business relationship which hopefully will be long term. In a sense we're partners without becoming partners. We share the save vision.

    On the other hand, a sales person is only looking out for their best interest. Making the sale. Making the commission. Not having any vested interest in your success or profitability. (No offense to sales people -- they offer a needed service too)

    Years ago, I tried selling. I hated it. Tried cold calling. That really sucked!

    So, I became a consultant instead.

    Consulting is the ideal business for the Introvert. However, extroverts can also be successful. The problem that I've found over the years, for introverts, is they have a difficult time understanding the concept of consulting. They want to revert to selling.

    Sure, you have to "sell yourself" but you don't have to be selling.

    You see with consulting you don't spend a lot of time with people who are not qualified or who can't afford you. Your prospective clients are contacting you. They know that they're going to have to pay for your assistance. Often they're surprised at how affordable a consultant can be. They've read the business articles where consultants will charge $15,000 to $50,000 for a consultation. So, that's what they're expecting.

    Then when you tell them your hourly fee, they think, "I can afford that!" At which point they will hire you. If they don't then it's because they can't afford you so they disqualify themselves as a client. When they hire you they've qualified themselves as a client.

    You then present to them your solution to their problem. You explain how much it would cost to implement your solution. If you've done your homework they won't even blink because you've shown them how your solutions is much less expensive than what they're doing now. Given a choice between continuing what they're doing or at least trying your solution out -- they're often more than willing to try your solution. They already know what they're doing isn't working.

    With my licensee Offline Marketing Consulting program I provide the solutions that I know you may think you have. I can tell you exactly who to contact and why. Who not to contact and why. How to contact them so they'll call you. I then show you an effortless way to get referrals without ever asking for them. On the average my licensees will get about 15 referrals per client without asking for them.

    The licensee program is a solution. The other option is to re-invent the wheel and spend countless time, effort and money trying to figure out everything for yourself.

    This is what you're doing as a consultant for your clients. Identify their problem and then offer them a solution which is more affordable than what they're paying for that's not working.

    Think about it,
    Talk to you soon....


    P.S. Thank you JohnJaws for your testimonial. Very much appreciated. I've given THANKS!

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    Default Re: How to Become an Offline Marketing Consultant

    That's the one thing I really enjoy about consulting with small business owners and professionals is the long-term relationship you build with your clients. I have clients who I've had for more than 15 years. Some have turned their business over to their children and they continue to retain our services.

    I didn't have that with the corporate world. They'd pay me an ungodly sum and use my strategies for a few months. Then the head of the department would be replaced and they would want to try their ideas out. Then come back and pay me for the same solution I had already given them. Until they were replaced.

    Thank you SEOCompensation for your insight.

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    Default Re: How to Become an Offline Marketing Consultant

    Quote Originally Posted by grafxextreme View Post
    Hey Duff
    You probably have but don't realize it, yet?

    Consider this...

    I have a little more than 500 "thank you's". I didn't do it by giving-away cracked software or access to websites. I did this by helping others and educating them by answering their questions both on the threads and via PM.

    To those of you who have contacted me about coaching, consulting or helping you out -- did I send you a PM first or did you send me a PM first?

    You contacted me first, right?

    Why?

    Because through my postings you believed that I might be able to assist you. I showed my interest in you and wanting to help you. You believed and felt that I was approachable. So you PM'd me and asked me a few questions. Then you decided to hire me or not.

    That's what consulting is about. Your (the prospective client) interest are more important than mine. With sales, my interest would be more important than yours.
    Yes I understand that part of it... giving good counsel freely, demonstrating ability to help, which cause has effect of getting requests for more help.

    My problem is twofold -

    1. Locally I don't have a free forum that local business owners tune into (online or off) that I would have the opportunity to offer my help, assistance, free counsel, etc. I have thought about doing workshops and seminars, and may do that as soon as I can raise the capital to rent a room and advertise the event.

    2. I'm not confident in my abilities to give good counsel as to how to market various types of local small or medium sized businesses so that they can get the results I feel they need in order to ride out the down economy.

    Speaking of down economy, I hate to blame so much on that aspect. One thing is that speaking of it only seems to self-perpetuate it. I would rather pretend we were in a boom cycle, but reality then kicks it's dastardly head in, lol. The company that owns our local newspaper just filed Chapter 11 last week, and one of our largest local banks is under the watchful eye of the Office of Thrift Supervision after having been issued a cease and desist order earlier in the year. This bank (according to the newspaper that is in bankruptcy) lost almost 100 million just this year. This will probably hurt a lot of local businesses who depend on lines of credit from this particular bank.

    So I feel like I have to be like a marketing Superman in order to truly help businesses thrive in this local economy. My present marketing talents just don't fit that bill.

    Yet with this all being said, I still feel that you have something going that can work with local businesses in this economy to help them. Many of the businesses I've called on claim to be so broke they can barely make payroll. Others who have some cash are tightly clinging onto it. I think these are the ones I obviously must get through to, and help them to un-clinch their fist and turn loose of a bit of it toward good sound marketing.. but I don't want to have them waste their money on advertising/marketing that doesn't produce tangible results.

    Just trying to clarify and elaborate on my previous post here. Not trying to whine about the bad economy nor justify my lack of success so far. I am definitely determined to learn how to help my local community and get paid well to do it. But I don't want to take their money and piss them off and make a bad name in this relatively small community.

    With my licensee Offline Marketing Consulting program I provide the solutions that I know you may think you have. I can tell you exactly who to contact and why. Who not to contact and why. How to contact them so they'll call you. I then show you an effortless way to get referrals without ever asking for them. On the average my licensees will get about 15 referrals per client without asking for them.
    I just need the right tools and direction, and I feel sure you are "the go-to guy" for that!
    Last edited by duff; 09-08-2009 at 07:14 PM.

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    Default Re: How to Become an Offline Marketing Consultant

    Hey Duff,

    One size never fits all.

    Maybe Offline isn't good for you, right now (maybe never). I drove through some towns in Southern Utah this summer, that were so small I couldn't see how any business can survive during this economic down turn. I'm from NJ, and seeing the country during these times have certainly made an impresstion on me and my kids. We camped for a month and met plenty of people having a hard time, some people who had to sell everything and live in their camper, probably more than would admit it. Times are tough.

    However, You can still join forums and other organizations online, then when you are a trusted member, start a "helping thread" like this one. Offering advice on something you are an expert on. You don't have to be an expert on making sales, unless that is what you are consulting about.

    Make this thread a model and use the title ...How to "insert your expertise here" (I.E. How to stay in touch with your customers, for email list builders). Make sure that you are a trusted member and not just spamming the forum or organization. Then you will have something to work with offline, when you have built your reputation.

    Either way, Looking forward to staying in touch.

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    Default Re: How to Become an Offline Marketing Consultant

    Hi Lincolnave,

    Actually it's sort of the opposite. I started offline marketing websites last November, and for a few months it wasn't too bad. I secured many thousands in websites and video work. So I know I can sell these services. However over the past few months, it's been slower. I've cut my prices. I also started another offline project, a print coupon magazine which we published one issue so far, but it looks like I'm going to have to shelf it for a few months and just focus on offering websites (and video) to local businesses, even if it's at the lower price.

    But I'd like to be a better online marketer for sure. I've never been able to conquer the SEO genie, but I've come to realize that SEO won't help a lot (if not most) brick and mortar businesses anyway.

    I figure in due course I'll get more and more referrals for websites, and so at some point I'd like to offer other services.

    I can definitely help people get motivated to go out and sell websites. It's really not that hard. It's just a numbers game ultimately. The biggest obstacles are not catching the business owner at the shop, or in a position to talk to you, and also the fact that a lot of companies already have a website that they are happy with. So going by the numbers, you just cold call your ass off! Have a nice glossy printed flyer with some examples of your work outlined (I put little screen shots of some of the websites that I've done, and some of them are well known businesses to the local community which helps a lot).

    Thanks for your input and I definitely look forward to a lot more interaction on these forums. I lurked for a long time, not thinking I had much to offer, but maybe you've encouraged me to come forward with some of my insights to this game.

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    Default Re: How to Become an Offline Marketing Consultant

    I agree with lincolnave, this is a numbers game.

    The "trick" is to stack the deck and play the same numbers over and over again.

    Too many people try to reinvent the wheel. Every week they go out looking for more customers instead of focusing on the ones they already have.

    The other "trick" is to know who your market is. If you know exactly who to contact and who not to -- your light years ahead of your competition.

    The offline marketing consultants that I train are given exactly WHO to contact and how. This narrows down your expenditure of energy. No more wasting your time on "tire kickers".

    I have a new licensed video reseller in Houston. He's struggling to get going. I provided him a plan and he's working it. I have another in SATX who is marketing visualmercials to Dentist throughout TX. There's plenty of ways to go.

    My seminars and the seminars that my consultants conduct have a high conversion rate for one single reason -- we stack the deck. We handpick exactly who we want to attend. Instead of inviting EVERYONE we only invite those we know are more likely to buy.

    Think of it this way, if you were selling skimpy bikinis to women -- what age group is more likely to buy? Those between 15 and 25 or those who are between 55 and 75?

    If you know ahead of time that the 55-75 are not likely to buy then why waste time, money and effort trying to market to them?

    Every small business owner will tell you that they don't have the money. That's not really true. If they're still advertising then they have money. They're just not interested in buying "ad space" or "advertising". They want to buy RESULTS. If you can offer them RESULTS then they're going to hire you.

    There's always been hard times. For the most part it's been kept hidden. It's only now when it's effecting more people that we're noticing them.

    As far as "free" forums, there are plenty of free forums in the "real world". Just have to look for them. If nothing else you can go to MeetUp.com and start a local forum of small business owners. There's "lead" support groups. There's the Optimist Club. There's Small Business Administration. SCORE. AARP.

    And you can always joint venture with someone who already has a system in place and will give you a hand up.

    Think about it,
    Talk to you soon....

  50. #35
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    Default Re: How to Become an Offline Marketing Consultant

    This is a very interesting thread, as I'm contemplating whether to open a consulting company in my country. Keep up the information, and I hope I can shoot some questions if I have no idea where to go.

    And, it's not really important, but your signature link's website's background is broken in widescreen.

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    Default Re: How to Become an Offline Marketing Consultant

    Thanks to the OP for the great thread.

    I am getting involved in this area but just as I was about to really get behind the project I got offered some freelance work I couldnt turn down.

    I need to keep focusing and chipping away at this if I can. I got 95%-ish percent there to the point where I could start pitching and accepting work but currently commited to 50-60 hour weeks in the near future.

    The more tips regarding winning business the better

    I think its just getting things going which can be tough. I just need my first 5 clients and think I can get going then.


  52. #37
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    Default Re: How to Become an Offline Marketing Consultant

    The 1st one is always the hardest..

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    Default Re: How to Become an Offline Marketing Consultant

    The best pitch you can do is a "Free" seminar, that touches at your local Chamber of Commerce. They usually have networking breakfasts that you can get to meet everyone and let them know what you do, give them some teasers, etc. Do a small Q&A.
    They last maybe an hour or two but the results are fantastic. (Caveat you may need to join the Chamber)

    P.S. If your Chamber doesn't do breakfast meetings, get a list of businesses and start breakfast meetings and invite them to your weekly breakfast meetings(Use a local restaurant to have them at, include them). Getting them together is also marketing you.

  54. #39
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    Default Re: How to Become an Offline Marketing Consultant

    You know StevesData that brings up a good point.

    I try to structure myself so I do less work. However, because I'm a work-a-holic to me "less work" means that I have more time to do more work. 8)

    For those who are not work-a-holics this can be a very good business.

    Consider this, you consult with one client. Set the client up to implement your marketing program and then you continue to get paid month after month after month, year after year, for doing something one time.

    As long as the service you're providing your client is producing results you'll continue to have them as a client.

    I believe I mentioned that I still have clients who've been with me more than 15 years and who have turned over their business to their children or other relatives and I continue to receive residual income from them.

    Money is not so much of an issue. It's a way of keeping score. But I believe that you have to sit down and really think how much do you really need to live the lifestyle you want to live?

    I mean could you live on $10,000/mo?

    If you can, then set your goal to $10,000/mo and STOP.

    Why do I say stop?

    Too many people live to work. Not enough people work to live.

    Think about that for a moment. Most people spend more than 70% of their waking life getting ready to go to work, commuting to work being at work, commuting back and then de-stressing from work. Their whole lives revolve around working.

    Many small business owners are not entrepreneurs. They're employees who bought their jobs.

    That's not the way to go.

    It's important to put in just enough work to live the life you want to live.

    You can do that with consulting.

    Just think, ten clients at $1000/mo each gets you to the $10,000/mo goal. They each require about two hours of your time a month. That's 20 hours a month for $10,000. Not bad.

    You could probably get that twenty hours down to six hours a month with some careful outsourcing but when you have clients who are each paying $12,000/yr you don't want to trust everything to an outsource person. There are some things you want to yourself and you want to make sure are working. You never want to jeopardize your income.

    Consider how much free time you would have, earning $10,000/mo.

    Consider what you can do with the free time and the money you're now earning which with the exception of taxes, is almost pure profit.

    The point is not to forget why you're in business. What your real goal is. Your real goal is to LIVE not to work.

    Think about it,
    Talk to you soon....
    Last edited by grafxextreme; 09-14-2009 at 06:16 PM.

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    Default Re: How to Become an Offline Marketing Consultant

    I will definitely need to learn more about this area as I am currenly planning on approx. 10-30 hours per month per client. The big range is caused as I believe the first clients will take a while. I am currently mucking around with banks, accountants, tax, contracts (I am boring myself lol) etc. etc. This will obviously all be ironed out by client 2+ I guess.

    I am hoping to take on five then will look into employing ppl probably, or maybe will try and carry on looking after the clients if I am enjoying it.

    Outsourcing is difficult if you give a sh1t about the client. I need to explore this area further.

    Any further tips for winning business would be welcome the more methods the better!

    I would be also interested in tackling clients that are either a) highly corporate or b) small local businesses who dont believe they need any advertising. These seem to be common obstacles. I got really p1ssed with a major construction co. that was interested but didnt follow through with a meeting because they said they get all their trade via phone...

    NO SH1T SHERLOCK ITS BECAUSE YOU ARENT DOING EVEN THE BARE MINIMUM TO GENERATE ANY KIND OF WEB MARKETING / PROMOTION / TRAFFIC....

    RETARDS...

    Still will hopefully snare them when they wake up and smell the coffee lol...


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    Default Re: How to Become an Offline Marketing Consultant

    Quote Originally Posted by stevesdata View Post
    I got really p1ssed with a major construction co. that was interested but didnt follow through with a meeting because they said they get all their trade via phone...

    NO SH1T SHERLOCK ITS BECAUSE YOU ARENT DOING EVEN THE BARE MINIMUM TO GENERATE ANY KIND OF WEB MARKETING / PROMOTION / TRAFFIC....

    RETARDS...

    Still will hopefully snare them when they wake up and smell the coffee lol...

    Nah, they most likely won't wake up. I've spent a lot of time trying to convince people of new ideas for their business. I've come to the conclusion that you spend more time than it's worth.

    Just say "screw-em" and move on to the low hanging fruit that is out there. Companies with owners who know they need to change things in order to get out of their slump, and who are ready to act. It's all a numbers game of course.


    (my 2 cents)

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  59. #42
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    Default Re: How to Become an Offline Marketing Consultant

    As far as the construction company -- you may have been speaking to the wrong person. Ask to speak to his wife. Most construction companies it's the wife who handles the "real" work. The husband just handles the "grunt" work. 8)

    Don't waste your time on trying to convice people. Know your market. Let them know what you have to offer. Invite them to contact you. That's pretty much it.

    Sounds simple enough until you go and try it. Then you think, "There must be something more to it. There's something I'm missing."

    You're right of course, there is a little more to it.

    You'll need to DRILL DOWN and get more specific. For example, who EXACTLY is your market. Let's assume they're Dentist. EXACTLY which Dentist? How can you identify the ones who are disappointed with what they currently have. If you don't know this then you don't know who your market niche is, yet. DRILL

    DRILL DOWN and let them know EXACTLY what you offer. Forget talking to them about SEO. Don't know how many times I've said this and others who have owned their own business or been in retail have told you but people are still insisting on trying to sell SEO. Business owners don't care about SEO. They care about results. Find out what results they want. Then offer to give it to them. If you don't know EXACTLY what they want then you're not going to get any real clients. You're going to reduce yourself to SELLING instead of CONSULTING.

    DRILL DOWN when you invite them to contact you. Do you know WHO you should be inviting? Not the business but who in the business to contact? Do you know what their responsibilities are? Do you know what they want? Do you know how to attract them? No? Then you haven't DRILLED DOWN far enough.

    Be prepared for SUCCESS!

    DRILL BABY DRILL!

    You're hearing about "offline marketing consultants" who are with "so and so" and they closed a six figure contract with a huge corporation. Everyone is running around slapping each other on the back. Hi-5 each other. What you don't hear about a few months later is that the "consultant" gets sued because they were out of their league. The big company paying out that much money were expecting results. The "consultant" was promising sales. When the company didn't get the results or the sales then guess what happens to the "consultant"?

    Because they're new they didn't know how to protect themselves legally. They left themselves wide open and they end up crashing and burning.

    Why?

    Because they're not prepared for SUCCESS!

    I start my licensees out small. Take them step-by-step. Help them to quickly acquire 15 paid clients. Let them get some experience first before they jump headlong into shark invested waters.

    Sure you can command those $100,000 contracts with bonuses and percentage of profits and even joint ventures. But the question you have to ask yourself -- "Am I ready?"

    Remember, "You can't run with the BIG dogs if you're going to p like a puppy." 8

    Many of you are PM'ing some really good ideas. Dream HUGE. But be prepared for Success.

    Don't walk in with an agreement you found online. Make sure you have a solid agreement that clearly outlines what you will do and what they are to do. Make sure you cross every T and dot ever I. Make sure you can deliver what you promise. More importantly make sure you can deliver what your client THINKS you promised.

    Think about it,
    Talk to you soon...
    Last edited by grafxextreme; 09-15-2009 at 11:34 PM.

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  61. #43
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    Default Re: How to Become an Offline Marketing Consultant

    Amen grafxextreme. If you do not know an attorney, maybe you should do a tradeout with one. Marketing for Contacts/Legalease work. Trade-outs happen everyday!

  62. #44
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    Default Re: How to Become an Offline Marketing Consultant

    Thanks as always for the advice.

    The construction co are f^&king annoying they have been actively looking for SEO consultants but then decided they get too higher % of their trade by phone to bother. I wasnt actually trying to sell them something but I just want to get in there so I can be considered when they do eventually decide. My brother is a manager there and I had a ton of drinks with the directors last year. I think I am more p1ssed off my brother didnt mention me to them earlier cause they were actively taking quotes and thought they were too high. I knew I would have come in lower and would have had a good chance of winning some really good business.

    I am approaching as a freelancer in terms of rates as the big firms can come in very high. Year 2 and 3 I will be doubling and tripling my rates.

    *RANT OVER*

    The advice is good. All about drilling and finding out what excites the business owners. You are totally right about trying to avoid selling SEO. Its all education and focusing on results. I just need a few first hand case studies of my work and I should be golden. I have a high level of integrity and refuse to use outright lying to sell myself. Will get the first few clients by any means necessary free trials, seminars, networking favours for friends - whatever it takes.

    Thanks again guys. This place is helping top up my motivation atm.


  63. #45
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    Default Re: How to Become an Offline Marketing Consultant

    stevesdata, don't be too ticked off at your brother some companies/employers do not like nepotism in any function. Some may even turn you down because of a relation with an employee.

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