Difference MB and PPC?

 

Results 1 to 3 of 3
Whats the difference between PPC and media buying?...
  1. #1
    *AMEX's Avatar
    *AMEX is offline Junior Member
    Join Date
    Apr 2011
    Posts
    182
    Thanks
    209
    Thanked 32 Times in 28 Posts

    Default Difference MB and PPC?

    Whats the difference between PPC and media buying?




  2. #2
    dennisyu's Avatar
    dennisyu is offline Power Member
    Join Date
    Jan 2010
    Posts
    552
    Thanks
    216
    Thanked 158 Times in 117 Posts

    Default Re: Difference MB and PPC?

    Large media buys are usually bought directly from a site, via insertion order. Which is basically just a contract.

    But media buying is just a broad term for buying display ads (i.e. banners) on sites. Paying for impressions, a certain length of time, or even ppc, it's all media buying.

    The thing is, you pay upfront. For example sitescout requires a $500 deposit first. Buyads.com is another example where you can view the sites in their inventory, select how much traffic you want, then pay for it. Kinda like a shop for traffic.

  3. The Following User Says Thank You to dennisyu For This Useful Post:

    *AMEX (06-01-2013)

  4. #3
    Tom Green's Avatar
    Tom Green is offline Registered Member
    Join Date
    May 2013
    Posts
    63
    Thanks
    8
    Thanked 9 Times in 7 Posts

    Default Re: Difference MB and PPC?

    Quote Originally Posted by *AMEX View Post
    Whats the difference between PPC and media buying?
    CPC is just one payment method for the Media you buy.

    If you meant PPC, as in AdWords, then you're talking about Contextual Advertising, vs. Display banners.

    It's really a question of media types, and payment methods. Cross them, you have every marketing available.

    Banner (possibly also NON-contextual text links) + Commission per sale? Affiliate Marketing.
    Banner + Commission per action, regardless of sale amount? CPA programs.
    Contextual ads + payment per click? AdWords, etc.

    You see what I mean. It's really a matter of running most methods that seem suitable, keeping those that have a positive ROI. There's no such thing as too much profit, just whether it's positive overall ROI or not.


Similar Threads

  1. Difference between .in and .co.in
    By Abh_Empire in forum Domain Names & Parking
    Replies: 6
    Last Post: 04-07-2013, 04:35 PM
  2. Why there is so much Difference??
    By staycoolmen2006 in forum Blogging
    Replies: 3
    Last Post: 04-03-2013, 12:11 PM
  3. What is the difference between.....
    By sire243 in forum White Hat SEO
    Replies: 2
    Last Post: 01-13-2011, 03:21 AM
  4. What's The Difference Between..
    By Ransom in forum FaceBook
    Replies: 5
    Last Post: 06-24-2010, 01:28 AM

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  




BlackHatWorld on Twitter BlackHatWorld on FaceBook


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108