The Secrets to Media Buying - How IT makes Millions of Dollars

 

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    Default The Secrets to Media Buying - How IT makes Millions of Dollars

    This is an edition to my series on BHW, The Secrets to Media Buying, How IT makes Millions.

    The Secrets to Media Buying
    How IT makes Millions of Dollars


    Maybe you were sitting in finance or economics when the professor mentioned the concept of Time Value of Money. For our case and point the definition of TVM is the idea that money available at the present time is worth more than the same amount in the future due to its potential earning capacity. This is a concept you need to set in your mind when joining the MB industry.

    With that being said... let's look at the cycle of Media Buying to someone that doesn't know what they are doing compared to someone that knows what they are doing.

    What you think:

    TRAFFIC SOURCE ---> THE OFFER ---> PROFIT

    What it really is:

    TRAFFIC SOURCE ---> DATA COLLECTION ---> THE OFFER ---> DATA COLLECTION ---> LOSE MONEY

    TRAFFIC SOURCE + DATA ---> THE OFFER ---> MASSIVE 800% RETURNS


    Understanding the above is the difference between you spending $500 and losing it, to spending $1,000 and earning $4,000. It is the make or break difference in the business of Media Buying. Take note of it. Write it on a post-it, and stick it to the wall above your bathroom seat.

    This business is about DATA.
    Data controls everything.

    In Media Buying the data we look for are:


    • Clickthrough Tags
    • Conversion Tags
    • Event Tags
    • Re-marketing Data


    We'll eventually touch base on all of these, but in this post we are going to talk about the re-marketing data.

    What is Re-Marketing


    It's actually exactly how it reads. You are marketing to a re-marketing list. A list that captures the clicks coming from a user on your ads. This is going to get a little technical so try to stay with me....So let's say that you spend $5000 buying traffic, here is a realistic expectation:

    $5,000 @ at $.50 CPC = 10,000 Clicks

    or

    $5,000 @ a $1.00 CPM would reach 5,000,000 impressions @ a CTR rate of .20% (industry average) = 10,000 Clicks

    Ok, so obviously they're a lot of variables in the equation. You have a variable CPM, and a variable CTR. That is where skill comes into play. If you can be good at negotiating lower CPMs or be awesome at advertising and get high CTRs you will be extremely successful.

    For example,

    $5,000 @ a $.80 CPM would reach 6,250,000 impressions @ a CTR rate of .50% = 31250 Clicks <-- that is where skill is.

    Re-Marketing is data that allows even a beginner to give themselves an advantage in the industry. You are basically collecting your own "lists". Then you create a campaign that markets ONLY to your Re-Marketing list.

    Do you know how you may be on YouTube, or maybe on another site, and you are seeing ads for something you may have viewed like 8 hours before. Or even days before. THIS IS RE-MARKETING.

    WE... the MB industry... have you on a remarket list, and we can push to you strategic advertising series of subliminal messaging.

    One day I will get into the actual setup, but for now here is how you make a killing:


    Yep... 28.26% CTR. With the same ads.... this is what optimization is... this is what Media Buying is about.

    In closing, the time value of money means. If I spend $5,000 today and collect my "list", over the next weeks I can continue to market to that list at a very affordable price. This makes my money more valuable and my initial investment valuable.

    While you may not earn on the first campaign. Collect that list and do it again, watch what happens...

    The whole " The Secrets to Media Buying Series" --> HERE
    Attached Images Attached Images
    Last edited by wasted; 03-14-2013 at 01:42 AM.

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    so remarketing works on both a cpm and cpc basis?
    what kind of minimum deposit is required for remarketing?

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Wasted,

    Thanks thanks thanks. Tomorrow I go chat with my company vp. I am going to offer to pay for $1000 of traffic to our financial offer if he will let me promote it my way - and - I get to show BHW what I am doing real-time, landing pages, media buys, product capture and all.

    Maybe I am crazy but I think I can earn more in feedback about our process than I will spend.

    Cheers mates~

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    @thedorf,

    There is so much value in the data, that "hint" "cough" "cough" companies will pay $10,000's of dollars to gain data insight on the best landing pages, audience, banners, etc.

    Good Luck!

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    @Pilfer7,

    They're a few networks that offer remarketing on a CPC basis. In some cases though, they only offer it in large Media purchases as the best remarketing is when you have a list of 100,000 people, which essentially means you gathered 100,000 clicks.

    CPM + remarketing is common, also Google has interesting remarketing products for CPC & CPM.

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    all these links, i'm going in circles! :P

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    I think now Wasted should be the Moderator for the media buys section

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    awesome post !!!

    keep em coming wasted

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Your username should be "Profited" not "Wasted"

    Great post!

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Re-targeting def works - I know because I just fell victim to it earlier! LOL - I aws going to buy a product the other day and for the past 2 days I saw the ad follow me EVERYWHERE - and earlier today I saw it again and said "ahhh shit they got me" lol

    Good stuff wasted!

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Media buying threads always interesting and all useful ( negative or positive)

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Great post as always. Thanks for sharing!

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Thanks guys, more coming in this series tomorrow... Enjoy!

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Hi wasted,

    I was wondering if you have used Ebook selling through media buy-ins and if yes, were they profitable?

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Hi prince,

    In short, yes and yes... I'll be going into this model more in the future during my series here in the BHW Media Buying Section.

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Data collection is obviously what you are paying for when you may think you are just losing money, but at what point it's time to give up on a certain campaign, assuming that I don't have an infinite budget for testing? For example, let's say I am starting with 1k - do you think there is an optimal budget/number of campaigns tested ratio? Do you spend 1k to test one campaign, 500 per campaign and test two, or 50$ per campaign and test 20?

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Alexa,

    Great questions! This is an entire conversation in itself, and I will be sure to post information about it. Too much information to put into one post here.

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    What you think:

    TRAFFIC SOURCE ---> THE OFFER ---> PROFIT

    What it really is:

    TRAFFIC SOURCE ---> DATA COLLECTION ---> THE OFFER ---> DATA COLLECTION ---> LOSE MONEY

    TRAFFIC SOURCE + DATA ---> THE OFFER ---> MASSIVE 800% RETURNS
    In Media Buying the data we look for are:


    Clickthrough Tags
    Conversion Tags
    Event Tags
    Re-marketing Data
    There is so much value in the data, that "hint" "cough" "cough" companies will pay $10,000's of dollars to gain data insight on the best landing pages, audience, banners, etc.
    Sure, bear with me. I see you are saying something but not saying something at the same time. Are you saying you can sell the data you get from running the campaigns to other companies? The tag data specifically? Is the tag data worth anything without a matching advert?

    Outrageous number of clicks. Your CTR is nuts, your CPC is amazing, but I don't understand CPM of $12. What is that saying?

    TRAFFIC SOURCE ---> DATA COLLECTION ---> THE OFFER ---> DATA COLLECTION ---> LOSE MONEY
    Could you clear up what this represents? You put it under "what actually happens". The data collection you are talking about here - you're not talking emails but again are referencing the tag data - is that right?

    Last, do you collect emails during this process?

    Thanks again for your time and patience.

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    An awesome post, great help to a noob like me!
    But this part...
    Quote Originally Posted by wasted View Post
    Take note of it. Write it on a post-it, and stick it to the wall above your bathroom seat.

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Good stuff. Please post more. Am thinking of getting into media buying. With SEO big G can cripple your business with one switch, just becos...

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Great share! When ypu will publish the next topic of the series ?

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Nice info. Can't wait for the next topic.

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Thread is now stickied. Thanks Wasted!

    "Wiz"

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Nice..thanks for the article
    This member has been permanently banned from BHW.

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    I'm new here and this was really insightful, thanks.

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    What it really is:

    TRAFFIC SOURCE ---> DATA COLLECTION ---> THE OFFER ---> DATA COLLECTION ---> LOSE MONEY

    TRAFFIC SOURCE + DATA ---> THE OFFER ---> MASSIVE 800% RETURNS


    Quote Originally Posted by thedorf View Post
    Could you clear up what this represents? You put it under "what actually happens".
    ^^ that. What does this mean? How do you go about optimizing the data. It's nice to gather lots of data (by that I guess you mean, clicks, CTR, impressions, bounce rate...) but whats the point if you don't know what to use it for - 95% of us reading this thread have no idea what to do with the data -so would you kindly elaborate.

    Thanks

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Quote Originally Posted by IamNRE View Post
    ^^ that. What does this mean? How do you go about optimizing the data. It's nice to gather lots of data (by that I guess you mean, clicks, CTR, impressions, bounce rate...) but whats the point if you don't know what to use it for - 95% of us reading this thread have no idea what to do with the data -so would you kindly elaborate.
    What I think he means is that you first run a very broad campaign, 24/7, multiple banners on multiple sizes, on multiple domains and multiple placements, with a limited budget. Then after this has run, you can go into the statistics of all this, and optimize the campaign.
    - Only allow showing the banner during hours when your CTR / conversions was the highest
    - Eliminate domains and placements where your CTR / conversions was very low or non existent
    - Eliminate bad performing banners or sizes
    - Block low performing regions/states/cities/...

    etc...

    You can also look at sites like mixrank/whatrunswhere/... etc to see what the competitors are doing and start from there and optimize further.
    Last edited by saxgod; 05-14-2013 at 06:06 PM.

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Amazing read! Like all other guides from you.

    Planning new guide soon?

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Hi, im new in media buying and i heard about google remarketing feature and it leads me to this question. if i have a list of website that i know i can make tons of $ can i insert thse website in my ad campaign? if you can do that how do you do that i keep on searching a space to insert those websites and i cant find it.

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    sorry i was talking about google double click (media buy)

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Great post. Assuming you use the trimming method IamNRE posted, which have you found to be a better test, focusing on clicks or budget?

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Media buy began to learn, thank you

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    media buying can make you some good money if you know what your doing

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    thank you

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    When is the next part?
    I am a complete media buying noob, I still dont understand it, like WHERE I am buying these, what sites to use, etc.

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Totally subbed! Really quality info here, thanks

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Money thread!

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Hey , This is great post man , thank you .
    And I got some questions ,
    I'm new with media buying , so you mean by saying that remarketing , listing someone who bought or accomplished our offer .
    If it's like that, why would someone try to buy again our product ?
    If it's not what do you mean ?
    Thank you .

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Wow, very awesome post. I am going to read all of your media buying series.

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    I started in media buying some weeks ago and I have to thank you very much for your post. It's very helpful for beginners. Thank you!

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Awesome post. Actually i am new in media buying. can anyone help me where should i start? i would really appreciate your help and support.

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Excellent intro!

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Ah man, I dream of being able to reach this level. Im in about my 2nd month, tried lots of traffic sources, got a dedicated server and imobitrax, but not much luck. You just do a RON campaign, then redo another RON campaign on that same traffic source, and see the data?

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    Default Re: The Secrets to Media Buying - How IT makes Millions of Dollars

    Thats a very good point, I wondered the same thing. Its hard to know if you dont have a bunch of K's saved up to test things out. Sometimes I give up after $50, sometimes I give up after $250. I definitely need to get it down though....gonna read the rest of the guide right now! 8)


    Quote Originally Posted by alexa_s View Post
    Data collection is obviously what you are paying for when you may think you are just losing money, but at what point it's time to give up on a certain campaign, assuming that I don't have an infinite budget for testing? For example, let's say I am starting with 1k - do you think there is an optimal budget/number of campaigns tested ratio? Do you spend 1k to test one campaign, 500 per campaign and test two, or 50$ per campaign and test 20?

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