If you are gonna be starting out with media buys using an RTB or anything ...
A tip if you are starting out with media buys...
If you are gonna be starting out with media buys using an RTB or anything similiar, one thing you should understand how to do beforehand is how to go direct with a site if the need arises. If you find a good placement that is backing out after initial tests, you should be familiar with how to set up a placement directly, this means not only knowing how to set up the ad yourself, but knowing how to negotiate and manage the placement with the site you are contacting. Each of these are pretty lengthy subjects in themselves but you can find a lot of good information if you look, these direct placements are how you will really kill it with media buys.
Last edited by Secret Machine; 03-12-2013 at 06:20 PM.
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