Quote:
Originally Posted by UndeniableSpirit
I remember in the past when I put an awesome 33 page ebook on sale for $7. I thought it would sell extremely fast and the volume would be amazing.
I actually made more sales when I increased the price to $14.97
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It's counter-intuitive but you can always sell more of something if you increase the price than if you lower it.
When my company first came on the market internet video production services a few years ago, we price-tested the hell out of it. We started out "dirt cheap" and "substantial". Dirt cheap was $500 and substantial was $2500 with $3500 being high end.
The winner was the $3500, we sold more at $3500 than we did at either the $500 or the $2500 combined. People tend to believe the more they pay the more valuable the information is.
If your information really is good then why not try it out at $97? You give away $75 and keep the remaining $22 per sale. Add some bonuses to make it look better. Perhaps an interview with a guru or a video and you have increased the value so much more. Add resell rights while promoting your next product. More profits but you don't have to share them.
Page number doesn't really count. The trick is to sell people what they want. Look at how much an attorney charges for a Will. It's a couple of pages and people are paying a thousand or more. But it's what they WANT that counts.
If your ebook produces the results that the buyer wants they'll pay what you ask for it.