Initiative of one of the Google's employee named Jim Lecinski, inspired from P&G initiative of First Moment of Truth, The need to understand the concept of Zero moment of Truth is really the need of today's businesses and most importantly marketers.

Visit:

Code:

http://www.zeromomentoftruth.com

Download the pdf:

Code:

http://www.zeromomentoftruth.com/google-zmot.pdf

Also check the videos on the websites.

If you are in consultation and marketing of any kind, this small 75 page ebook is going to give a hell lot of information and hopefully some great ideas too.

Grab On..

dont know what inspired you to find this book, but im glad you did as its in the THOUGHT LEADER class.

then again, coming from google / proctor & gamble, its only ever likely to be isnt it. highly recommend the independantly written GOOGLED: The End Of The World As We Know It too if anybody can pick that up as a pdf, but if not, its well worth spending your own money on it (i already bought it hence i can make that recommendation). mind boggling insight into what that collosus has done in such a short time.

for the record, the word GOOGLED is used about industries that have just been royally fucked by them. whether its telephony, newspapers, book publishers, tv & film producers / copyright owners, etc etc. theyre at war on so many fronts that its breath taking and impressive and scary all at the same time. like i say, well worth picking it up next time youre at a railway station waiting for your train....

Thumbs up for both resources. Thanks guys!!!

HURRAH!

GOOGLED - vinay, you found a pdf version - great share youve made available.

thank you:-

HTML Code:

http://www.blackhatworld.com/blackhat-seo/member-downloads/408108-get-googled-end-world-we-know.html

you always have something outta the box vinay, thanks

Originally Posted by britcpa

for the record, the word GOOGLED is used about industries that have just been royally fucked by them...copyright owners...

Thanks. I *finally* have a word to describe it - even though Google is just a small part of the problem, I have no problem blaming them