Hi fellow BHW-members,

i just thought i would share 2 winks to this great method. It's 6.28 am (Now 07.12 am) and i'm still not finished with work I already posted a smiliar way less detailed thread about fair's in jrvip, but 7878 inspired me to share my secret

So lets come straight to the point: Fairs were always a good market. I went in my case to a "starting enterpreneurs, people who takover companys and Franchise Fair";
dunno how to translate that exactly, but you get the gist of it... anyway, i went to the fair and had some nice conversations with business owners.
The first one inspired me hard to act like a salesguy after he was asking what i do. I simply answered "SEO" so he got interested and brought me to the point that there i alot of need in local factors.
I realized it after i saw a storm of people enter the halls, and thought - "This is reallife-traffic, now go and convert!....heck, i'm getting a goldrush", and went straight into the "networklounge"
I started to talk to some women to get myself confident. Needless to say that some of them were CEO's or women in higher positions.
I guess i collected 5 businesscards and some mobileno's in my first hour! Some of them for clients some of them for .... you know
Okay, things went pretty good so far. I got myself a scotch for winning.
I ran into the "marketplace" spoke with every businessowner or related Person. Guess what? I got over 30 Businesscards, highly interested in my seo-service after 3 1/2 hrs of conversations.

Time for a break, i got hungry and went to the inhouse catering. I went to the table and got involved into a conversation about new marketing strategies. Result: 2 Businesscards

After a break i decided to get into the lounge room again and go for more. I wasn't so successfull the second time. after 4 hrs talking i just got 5 more businesscards. Maybe because of mytypical afternoon low. who knows?

I was about to quit but then i saw a onlinemarketing seminar starting in some minutes. I took a break for a cigarette and thought about to hijack their salestactic. So i went there and as i suspected the room was full of people and as expected some retards speaking. I just randomly spoke and proofed their methods wrong and way to pricy. (2k€ -10k€ p Month) They got pretty upset, i didnt care. Attention here's the second wink: After they spoke about their non(SEO)sense they got down to convert people with some pretty hostesses. Some of them converted, some got to me and gave me their businesscards. Conclusion:
Hijack a seminar, save 500€ for room and hostesses : 10 businesscards.

Summary: 52 Businesscards in 12 hrs, about 100€ spent for ticket, taxi, food and alcohol. + a invitation to the afterwork party ( where i made a contact to the company who does of the local fair marketing, heck i still don't know how to monetize them ^^) + got drunk for free

So how did it converted?
Well, i contacted a close friend of mine who runs a local / seo company. 10 of them signed up already, some are still into the thinking mode, some are not even called yet. I got alot of flyers too which i even didnt counted, maybe i convert them with the original 7878 orm letter, we'll see

Some of those guys who had a place on the fair gave over 5k business cards per day away. Btw the fair took 2 days, i just went there on the second-, way less trafficed day. I think i can recommend that to everyone who owns a seo-company with a office in good standing and a good website. Just don't do seminars, maybe you will have one of my sort sitting there and {flaming | trolling | stealing your customers| practiceing offline bum ***********

EDIT: Some of you asked where the actual twist is, actually i forgot it. sry. heck it was 7 am and i'm still working for 16 hrs now.

I came to this idea after reading a journal to 7878' thread. Forgot the name of the guy but he wasn't converting as good as 7878. Still good, but could be better. The solution is, to know those people and have a warm contact. More trust = more confidence = more sales.
Yeah you have to edit the salesletter and yeah your not just randomly sending letters. but seriously, whats a method without tweaks and own ideas? You can even improve my so called twist. I was just saying that if you are done with every possible client with negative reviews, you can head to this by just changing the letter a bit and visit a fair. The statistics and stuff can be the same. Feel free to add your ideas to it.
For all those others: go ahead and start flaming, i really dont care cause i made clients with this.
Try it for yourself before you start to be the judge.

If you have some questions left, feel free to ask here. I'm glad if i can help you. I hope you enjoyed it and whish you, that you can transform this information into action.

Cheers!

So I don't see how this is related to 7878's method at all; you went to a fair and got business cards like any one would do at a fair, and you were one of those jackasses who debunks others peoples sales pitches which I don't know if I fully buy because if this fair/conference had a seminar with booked speakers they'd likely let you know where near the podium.

Anyway I've yet to see your "twist" you went to a meet and greet and did just that..

Originally Posted by Winchester

So I don't see how this is related to 7878's method at all; you went to a fair and got business cards like any one would do at a fair, and you were one of those jackasses who debunks others peoples sales pitches which I don't know if I fully buy because if this fair/conference had a seminar with booked speakers they'd likely let you know where near the podium.

Anyway I've yet to see your "twist" you went to a meet and greet and did just that..

yeah, it was the working title. i think it should be renamed in "Another way to get offline clients". More, it wasn't a booked keynote speaker, they were obviously a bunch of newbs. It was a small room for about 70-80 ppl.
Anyway its a share. Some in here don't make money, thats a easy way. i really can't see where your problem is. You don't have to act like me and flame ppl.

oh yeah, that just came to my mind: get your place at a fair, collect 5k businesscards a day and convert them with 7878's model with some twists. he provided statistics and stuff. enough twisted ?

Originally Posted by 247hustle

oh yeah, that just came to my mind: get your place at a fair, collect 5k businesscards a day and convert them with 7878's model with some twists. he provided statistics and stuff. enough twisted ?

No.
A twist doesn't mean completely different.

Originally Posted by IKbentim

No.
A twist doesn't mean completely different.

The Method of "driving Traffic" is different and the leads are warm. You have to Twist the Letter a bit. All that just means the conv. Rate is higher. Simple Marketing.

"hijacked a seminar" ..haha

Originally Posted by kayzne

"hijacked a seminar" ..haha

Real-life blackhat shit. some do it online, i did it offline.
maybe i should have used anonymous mask to get my offline proxy

That's awesome dude! Taking some MASSIVE action there!

There was a thread somewhere I read years ago (on BHW) about knowing the person offline before you pitch them a product of any sort.

+rep for that! WELL DESERVED!

Have you got any links to up and coming fairs in UK?

7878 would not approve of this title... lol

Originally Posted by PeaceLoveSubmission1

Have you got any links to up and coming fairs in UK?

1 min on google =
http://www.biztradeshows.com/unitedkingdom/

Originally Posted by workplay

7878 would not approve of this title... lol

i think i'll pm him in some minutes to change the title.

Originally Posted by ardley216

That's awesome dude! Taking some MASSIVE action there!

There was a thread somewhere I read years ago (on BHW) about knowing the person offline before you pitch them a product of any sort.

+rep for that! WELL DESERVED!

thanks, i appreciate the love

this is good information for people who only think there is one way to approach businesses - a good example of thinking outside of the 7878 box a bit. I think its a good share and something people should consider trying because the 'warm lead' concept is a very true one. comfortable people = converting people.

Originally Posted by Desolite

this is good information for people who only think there is one way to approach businesses - a good example of thinking outside of the 7878 box a bit. I think its a good share and something people should consider trying because the 'warm lead' concept is a very true one. comfortable people = converting people.

thanks for your kind words hope it helps your business!
cheers!