*this is my first IM build* I'm building a wordpress site for CPA profits, I want the visitors to find it by backlinks (not spam comments, professional thought out ones) and hope they become recurring people that check back on my site because of the updated niche articles i create.

Now I'm kind-of going all out on the designing, which is concerning me - should i be putting this most effort into making a site look very professional for CPA income?

I guess I shouldn't second guess myself but time is money (actually learning alot from making another wordpress site)