So the method is basically you send out letters to companies telling them you can rank them for certain local keywords.

Instead of telling them I could get to the first page. I bought a domain 5 months ago, ranked it to the front page and now I am sending out letters to every company in this niche which is the Chiro niche.

Keyword is "city name chiropractor"

Sending out 17 letters today.

I modified the letter and might share it with you depending on my success rate.

I will update this thread with how everything goes.

I am asking even if they are not interested to meet with me to discuss my company.

Total investment to date = $20 for seo and domain name.

The only thing I have used was SENUKE , wordpress, and I don't even have one article on the site. It is a a fauk chiro site so far.



Picture of letters im sending out today.


- EC

Holy shit what city? I did the same thin in the same niche only I ranked the site in 2 weeks and sent the letters out middle of last week! Lol

Originally Posted by ExecutiveCloser

So the method is basically you send out letters to companies telling them you can rank them for certain local keywords.

Instead of telling them I could get to the first page. I bought a domain 5 months ago, ranked it to the front page and now I am sending out letters to every company in this niche which is the Chiro niche.

Keyword is "city name chiropractor"

Sending out 17 letters today.

I modified the letter and might share it with you depending on my success rate.

I will update this thread with how everything goes.

I am asking even if they are not interested to meet with me to discuss my company.

Total investment to date = $20 for seo and domain name.

The only thing I have used was SENUKE , wordpress, and I don't even have one article on the site. It is a a fauk chiro site so far.



Picture of letters im sending out today.


- EC

Originally Posted by Getwhatchuwant

Holy shit what city? I did the same thin in the same niche only I ranked the site in 2 weeks and sent the letters out middle of last week! Lol

How did that turn out for you? How many letters did you send?

I will not give up the city name.

If you landed one, how much did you charge? Are you getting monthly income from it?

Edit: also, I have no idea when i got to first page as I have been busy with other projects. Just getting back to this old domain! lol

I am sure we did not target the same city now that I think about the only other chiro site that is not an actjual chiro did a buch of blog network posts...did not see any 2.0's in the mix...

Originally Posted by ExecutiveCloser

How did that turn out for you? How many letters did you send?

I will not give up the city name.

If you landed one, how much did you charge? Are you getting monthly income from it?

Edit: also, I have no idea when i got to first page as I have been busy with other projects. Just getting back to this old domain! lol

Have not heard from 1 yet but just used the google places letter and only targeted the 10 or so I found uing adwords as they were already used to spending $ online. Plan on giving it till the end of the week and doing an email campaign and also going down page 2+ and sending letters to them too! Did you use exact local searches in your letter,phrase or broad? I used phrase which said 6k per month but exact still was around 1k p\month. I plan on monetizing via either seo for their existing page\rent a site or outright sale of the site. Mhy preference is outright sale so I can target a tougher local term with a higher cost per click. As for what I charge I base it around cpc and what the client might pay if they used adwords... so far it has been around $1200 p\month...for places only going to ask for $500 p month to rent a sute $1k p month and for a sale I am looking for high 4 figures low 5 figures. Let's see what happens..

Originally Posted by Getwhatchuwant

Have not heard from 1 yet but just used the google places letter and only targeted the 10 or so I found uing adwords as they were already used to spending $ online. Plan on giving it till the end of the week and doing an email campaign and also going down page 2+ and sending letters to them too! Did you use exact local searches in your letter,phrase or broad? I used phrase which said 6k per month but exact still was around 1k p\month. I plan on monetizing via either seo for their existing page\rent a site or outright sale of the site. Mhy preference is outright sale so I can target a tougher local term with a higher cost per click. As for what I charge I base it around cpc and what the client might pay if they used adwords... so far it has been around $1200 p\month...for places only going to ask for $500 p month to rent a sute $1k p month and for a sale I am looking for high 4 figures low 5 figures. Let's see what happens..

Which kind of envelopes did you use to mail yours? Like the ones the OP has pictured or did you use Fedex/UPS and mailed theme first class mail through the post office?

Did you include a return address on your mailers or not?

I included my return address on mine. I have a company though.

Originally Posted by dantob

Which kind of envelopes did you use to mail yours? Like the ones the OP has pictured or did you use Fedex/UPS and mailed theme first class mail through the post office?

Did you include a return address on your mailers or not?

Originally Posted by ExecutiveCloser

I included my return address on mine. I have a company though.

No return addy but used used the USPS packets instead of the standard to make it look more "official"

Originally Posted by Getwhatchuwant

No return addy but used used the USPS packets instead of the standard to make it look more "official"

So did you mail them using USPS Priority mail? Isn't that like $5 a piece to mail? Or you using some other USPS envelope to send First class mail?

Originally Posted by ExecutiveCloser

So the method is basically you send out letters to companies telling them you can rank them for certain local keywords.

Instead of telling them I could get to the first page. I bought a domain 5 months ago, ranked it to the front page and now I am sending out letters to every company in this niche which is the Chiro niche.

Keyword is "city name chiropractor"

Sending out 17 letters today.

I modified the letter and might share it with you depending on my success rate.

I will update this thread with how everything goes.

I am asking even if they are not interested to meet with me to discuss my company.

Total investment to date = $20 for seo and domain name.

The only thing I have used was SENUKE , wordpress, and I don't even have one article on the site. It is a a fauk chiro site so far.



Picture of letters im sending out today.


- EC

What sort of envelopes are you using for your mailing? Are they your standard yellow mailers or some special evenlope?

op- if you could share a letter it will be great. i've got one website ranked in my country in europe so i need to send out some letters.

Originally Posted by notyourmatey

op- if you could share a letter it will be great. i've got one website ranked in my country in europe so i need to send out some letters.

Use your brain... write a letter. Interesting thread, subscribed.

interesting! so what are you offering in those letters; selling the domain you already ranked? or renting a redirect of that domain to their website? or .....
?

Hey,
I do something similar but then with dentists, and now I am #2, page 1. Do you think I can start contacting dentists of should I wait untill I hit #1?

Originally Posted by nikao

interesting! so what are you offering in those letters; selling the domain you already ranked? or renting a redirect of that domain to their website? or .....
?

I think he's selling advertising spots, so it's recurring income.

Subscribed TO THREAD, doing something similar .

@ oreilly2311

op wrote: "I modified the letter and might share it with you depending on my success rate."

so what you all about

This is an awesome twist on a few ideas put together!

I always find with these offline ideas, to mix 2 or 3 together. Interesting thread here. Update us on progress

Originally Posted by notyourmatey

@ oreilly2311

op wrote: "I modified the letter and might share it with you depending on my success rate."

so what you all about

I was just wondering why do you need the op's letter? Why not write one yourself..

These kind of letter/email's should be personalised because at some point your going to meet the client and do business right?

Originally Posted by dantob

So did you mail them using USPS Priority mail? Isn't that like $5 a piece to mail? Or you using some other USPS envelope to send First class mail?

Put them in the USPS Priority pack and send 1st class...

Originally Posted by nikao

interesting! so what are you offering in those letters; selling the domain you already ranked? or renting a redirect of that domain to their website? or .....
?

I give them options: Rank their existing site... "See I have done it already can do it for you too."

Rent a site "I can rebrand this site for you"

Or sell "Best value is to buy the site"

here is how I figure it, the cost per click is over $10 and almost 1000 exact searches. So if they get just 10 clicks per day(if they advertised via adwords) that would be $100 p/day over 30 days if they maxed out the budget they could spend $3K every month. So the value of the site is really $3k per month or so for how ever long they can keep the site on page 1.

for my purposes I project a 6 month timeframe so the site could/should have a value of $18K for someone spending money on adwords IMO.

I know it does not work exactly like that but in reality a top 5 ranking for that term is probably truly valued at hundreds of thousands of dollars if the site stays ranked on page 1 for years.

Downside, not 1 call from my letters yet and not 1 reply to about 5 emails I sent out 2 days ago.

I may need to JV with a GREAT Copywriter and if I can sell the domain give a cut of the profit. Any talented copywriters/sales pro's want to take a stab?

@ oreilly2311

i wrote one but wasnt succesful with it so i want to get another view

I just thought of an awesome twist on this idea.. But it's not THAT ethical, so I'll put it in my.. "ideas to do that will make lots of money but a little bit shady" list

Basically, chose keywords that you know has little traffic and no competition. for example "florists in south london" that has 40 results in quotes, the CPC of "florists south london" is $3.44, which you can see I didn't put "in" in. Then I shall do what OP did, sell it to them via direct mail

Tell them that 590 (which it tells me on awords..) people are searching this every month @ $3.44, that would cost them $2,029 a month! I'll give you a redirect/ ad/ sell website for XXX a month.

But I have so much else on so...

Originally Posted by Getwhatchuwant

Put them in the USPS Priority pack and send 1st class...

How were you able to mail a Priority Mail package using 1st class? I've asked about his before from the post office and they told me it's not possible. If I'm using the marked Priority envelopes I have to do priority mail fees. How did you get around this?

Anyone else been able to accomplish this at their location?

Originally Posted by dantob

How were you able to mail a Priority Mail package using 1st class? I've asked about his before from the post office and they told me it's not possible. If I'm using the marked Priority envelopes I have to do priority mail fees. How did you get around this?

Anyone else been able to accomplish this at their location?

I am not sure, my wife handled all of that, she mails them from work so it costs me nothing to mail.

Anyway, I have an UPDATE
Just got an email reply from one of the packets, I know it was from a packet and not an email because they replied via my website. The emails I sent from my personal account.

He asked some simple questions: How much for your existing site, how much to rank these: (then he listed FIVE SITES)

SO I did not give him a price, I played sort of cat and mouse with him and asked him some more questions such as do you use adwords? (which I am 99% sure he does that is how I got my leads for the mailing) how much do you spend? Are you getting results etc..?

I also gave him a screenshot of my traffic (around 40 UV per day) and told him at $9 per click this traffic has a value of $360 p/day or almost $11,000 p/month.

The way I was able to stall was to ask what "other" keywords are you targeting, when I get all of the info I will give you a package deal.

Let's see how this plays out.

Originally Posted by Getwhatchuwant

I am not sure, my wife handled all of that, she mails them from work so it costs me nothing to mail.

Anyway, I have an UPDATE
Just got an email reply from one of the packets, I know it was from a packet and not an email because they replied via my website. The emails I sent from my personal account.

He asked some simple questions: How much for your existing site, how much to rank these: (then he listed FIVE SITES)

SO I did not give him a price, I played sort of cat and mouse with him and asked him some more questions such as do you use adwords? (which I am 99% sure he does that is how I got my leads for the mailing) how much do you spend? Are you getting results etc..?

I also gave him a screenshot of my traffic (around 40 UV per day) and told him at $9 per click this traffic has a value of $360 p/day or almost $11,000 p/month.

The way I was able to stall was to ask what "other" keywords are you targeting, when I get all of the info I will give you a package deal.

Let's see how this plays out.

Nice job. You mentioned you used the Google Places letter to send out with your packets. How did you modify it since you did not include a copy of their ads from the magazines, but targeted those doing Adwords and not ranking on the 1st page of the SERPs?

Did you mention anything about them using Adwords or how you found their sites in the letter?

Originally Posted by dantob

Nice job. You mentioned you used the Google Places letter to send out with your packets. How did you modify it since you did not include a copy of their ads from the magazines, but targeted those doing Adwords and not ranking on the 1st page of the SERPs?

Did you mention anything about them using Adwords or how you found their sites in the letter?

Exactly, intead of opening with "how is your ad in xyz doing" I opened with how is your current adwords campaign doing? I then ad a little info how organic listings not only get more clicks but have a much higher ROI. I then kind of stick it to them by asking "why are you paying for adwords when you can rank on page 1 organically?" However don't be mislead, I sent out 13 letters and so far just 1 reply and while it is a decent rate of reply (8-9%) its not like ihave had 13 inquiries yet. Hopefully I can close this deal. Waiting to hear back still.

Each letter is what? $0.50 to send out, and if we consider all costs, we'd include the paper and the gas to go and mail them out. So $0.75 a piece. So what's that? $15 for 20? Let's see how the results are.

OP's UPDATE: I was contacted today by TWO companies both interested in my services.

Just so you know, I will rent this site or sell it to ONE company only. I dont want to get monthly income from multiple accounts as its harder to land multiple and it doesnt add that much value to these businesses.

This is an easy way in to meet with the local companies because they can see that we are doing the work correctly. Now, I am writing up an official proposal which will entail about $5k worth of services I think they could benefit from (plus monthly residual in certain products I sell)

Think about this though, the letters I sent were NOT priority but they were a very well written letter. BE AUTHENTIC PEOPLE! thats the key

Upon further note, I will not share my letter as its not a cookie cutter letter that will help you land sales. You need to write one yourself based off the dentist method to get the most out of this.

lets run the numbers though. - 5 days (minus the weekend) so 3 business days for two people to respond. That's pretty damn fast, they must be hungry.

2/17 replied ( so far ) - That's a 11.6747% RESPONSE RATE for services in the ballpark of $2-5k.

I will update when I let you know how much actual money was made.

BTW, my response is going to be serious! I am creating a multi-page PDF with company graphics, address, pricing. This thing will be laid out like a corporate contract.

Pricing at the end, beautiful examples of work, information I learned from being an internet marketer...the works.

"70% of people search for their local products and services online before ever stepping outside their door, can you be found online" ---that kind of stuff

Originally Posted by Woerd

Hey,
I do something similar but then with dentists, and now I am #2, page 1. Do you think I can start contacting dentists of should I wait untill I hit #1?

Contact them now, do your research on these companies though.

Scrape yellow pages and get a business list to go through.

Excellent stuff here. Continue keeping us updated. I've just launched sites in 10 different cities in another niche (no, I'm not going to tell anyone what), and am ranking #1 for some of my keywords in just a week or so. I've been trying to decide on my best selling method - direct mail, phone salesmen, etc. I'll definitely be checking back in on this thread, and updating with any tips I may stumble upon.

Good luck for landing those contracts.

Nice to know this style works, I was planning on buying 4 emd sites for a local niche and optimizing all 4 of them because there's about 10 companies here that could use all 4 domains.

I was going to try to sell them a monthly SEO plan for ~$600/month that would include redirecting all the sites to their domain and other SEO stuff. I would probably try to keep ownership of the domains though, just so if they try to screw me I have some leverage.

Best part is that the niche is something where you get a customer and you've got big $$$, almost like gym memberships. 1 customer is worth $20-100/month profit for them. My selling point would be that to make up my fee I'd only have to get them between 6-30 customers from the 4 search terms that add up to 2000+ exact per month.

You guys think they would bite on my sales pitch?

Thanks for letting me know this style works and giving me some inspiration to actually do it. To the batmobile!

Originally Posted by ExecutiveCloser

OP's UPDATE:

Upon further note, I will not share my letter as its not a cookie cutter letter that will help you land sales. You need to write one yourself based off the dentist method to get the most out of this.

Do you just send them your letter in your packets or do you include other details or information as well? How do you go about deciding which businesses to send your packets to? The ones not ranking on page 1 of the SERPs for "city chiropractor"?

That's a great idea!

I'm doing something similar now trying to sell one of my sites.

My site is about micro credits, high CPC. I earn about 2-3€ a day with this site by adsense only (30-60 unique visits a day). I want to sell it, but don't know how to do that, with 301 redirect or domains transfer, I think redirect is much easier and don't require webmaster knowledge from the other part BUT the effect would not be the same and might drop in ranks...

What do you think?
I already sold some advertisement spots but for 150€/month only, this time I want to sell the entire site for ever or 1 year/ever 301 redirect for +1000€

Subscribed

Originally Posted by QuiGloriam

I want to sell it, but don't know how to do that, with 301 redirect or domains transfer, I think redirect is much easier and don't require webmaster knowledge from the other part BUT the effect would not be the same and might drop in ranks...

QuiGloriam redirects have always been a bit of grey area as you don't want to drop in SERP's.

I have been informed that the best way to go about it is by using iFrame and here is a neat WP plugin that might come in useful, WP Site Frame.

I am not connected with the product nor have I tried it but seems it may help you.

Originally Posted by ExecutiveCloser

OP's UPDATE: I was contacted today by TWO companies both interested in my services.

Just so you know, I will rent this site or sell it to ONE company only. I dont want to get monthly income from multiple accounts as its harder to land multiple and it doesnt add that much value to these businesses.

This is an easy way in to meet with the local companies because they can see that we are doing the work correctly. Now, I am writing up an official proposal which will entail about $5k worth of services I think they could benefit from (plus monthly residual in certain products I sell)

Think about this though, the letters I sent were NOT priority but they were a very well written letter. BE AUTHENTIC PEOPLE! thats the key

Upon further note, I will not share my letter as its not a cookie cutter letter that will help you land sales. You need to write one yourself based off the dentist method to get the most out of this.

lets run the numbers though. - 5 days (minus the weekend) so 3 business days for two people to respond. That's pretty damn fast, they must be hungry.

2/17 replied ( so far ) - That's a 11.6747% RESPONSE RATE for services in the ballpark of $2-5k.

I will update when I let you know how much actual money was made.

BTW, my response is going to be serious! I am creating a multi-page PDF with company graphics, address, pricing. This thing will be laid out like a corporate contract.

Pricing at the end, beautiful examples of work, information I learned from being an internet marketer...the works.

"70% of people search for their local products and services online before ever stepping outside their door, can you be found online" ---that kind of stuff

Great Job!

@OP amazing this is what I wanted to do for a long time but wasn't really getting any motivation about this. Good luck for you though..will be following you on this thread.

Don't forget to share how it goes...

I've done this in the past with great success.

In my local town there are a number of small business. So, what I did was search for a domain, or call them up and ask if they have a website to view their products. If they said they don't have one I would begin my "attack".

I'd create a quick template in Photoshop, and convert it to a wordpress theme. I'm very fast at doing this, usually takes me around an hour or 2. I won't spend to much time on the design, I will find some sites around the world that sell similar products and take inspiration from the nice sites.

I will then buy the .com domain for the site, add some content including their address details, contact forms etc.

Then I would send them a letter. Along with the letter I would send them a printed document (done this on my printer) explaining the benefits of the site, some statistics, how to use the site and add new content etc. I'd even give them the admin login details and let them explore the site.

Within the letter I would explain that I would give them a call at the end of the week to see what they think. I'd also explain that modifications to the site can be made.

Then I hit them with a price. Usually it will be around £30 a month for small businesses. There is also an additional cost of £20 a month to get them to page one for their keyword, add them to Google places, and to keep them there.

Although the price seems tiny, the layouts can be modified for similar business in the surrounding areas, or around the country. So, it's very little work, for a very nice fee.

I can rank local business really easily. So the £30 a month is actually nothing. I used to own servers that cost me next to nothing to run (via a friend) so server costs was very little.

I got a total of 12 businesses and was making £500 a month. Took me about a week to set them all up.

That's the general gist of things, I've not done it in a while, but still get money from them. I rarely had anyone turn the sites down. Some couldn't afford the site, and being a genuine dude I let them have it at a much cheaper cost. But I would have made nothing from them anyway so anything was better than nothing.

The sorts of business I was targeting were local florists and stuff that couldn't afford huge fees for a site that wasn't going to really increase their profits, but at the same time could never afford a nice looking website for their business. When they seen the websites they were stunned.

Originally Posted by dantob

Do you just send them your letter in your packets or do you include other details or information as well? How do you go about deciding which businesses to send your packets to? The ones not ranking on page 1 of the SERPs for "city chiropractor"?

The beauty of this is since I am already on the first page I send them one letter. One single piece of paper that I wrote up explaining in SIMPLE terms. I dont use word they won't understand nor will I bore them with too many specifics at first.

Like all business.....sometimes you have to come off as confident. If you HAVE WHAT THEY WANT you dont need to write 4 pages of documents with xyz...let them contact you and then give them what they ask.

Good question.

I choose the companies with very little research but there WAS research.

First i scrapped yellow pages. Then I CALLED to say "hey are you still at 501 w. bull st?" this will save myself a stamp as 20% of yellow page listings is incorrect.

Are there google places listings on the results page?

Are you above/in/below them at the moment?

Great thread and subbed.

I tried this last year. Dropped the letters off myself, sent out 15 of them and got 0 response. Totally killed my confidence.

Originally Posted by james111

Are there google places listings on the results page?

Are you above/in/below them at the moment?

Great thread and subbed.

No places show up in SER front page.

another UPDATE
so i made a really badass proposal for these companies (8 pages long) with $5k of services.

One guy got back to me (and did not read it) and said to contact him when I am beating XYZ chiropractor in my area. (douche!)

The other one was VERY receptive and I know I will hear back from him.

im telling you guys this proposal is AWESOME and no sorry i wont share it.

Originally Posted by ExecutiveCloser

No places show up in SER front page.

another UPDATE
so i made a really badass proposal for these companies (8 pages long) with $5k of services.

One guy got back to me (and did not read it) and said to contact him when I am beating XYZ chiropractor in my area. (douche!)

The other one was VERY receptive and I know I will hear back from him.

im telling you guys this proposal is AWESOME and no sorry i wont share it.

I hate arrogant pricks like that, you should tell him I am not beating xyz but I am beating you, have a nice fucking day!

if you going to make the domain as CitynameChiropractor.com , best you can take it for your self, rank it high with some SEO, and then tell more than 3 or 4 chiropractors in the city to get a ad space in it

I've got to ask - how are you pricing your services? I'm looking at a niche where a new customer could mean between $50-$1000 profit/month, and there are 2-4,000 broad searches a month in each city. I know I need to price it high enough to reflect its inherent value, but I don't want to overdo it. How are you coming up with your pricing?