Currently, I am promoting email submit offers on 7search PPC through direct linking. I read everywhere that I should also test it through landing pages.
So, how do we get people to sign up through landing pages?
Is it like 7search --> Landing Page --> Offer?
Is landing page always a one page website or it may have more pages also? If possible, Please suggest a newbie friendly resource where I can read about landing pages for CPA offers.Thanks for the help.