Need Some Good Data Porn For Your Next PPC Campaign? - Google Has Your Back

[teeniegenie]

G announced its "Think Insights" program today. A quick review shows that it will offer a ton of info for marketers to go through. It will be useful for PPC and other types of marketing campaigns IMO.

Site: http://www.thinkwithgoogle.com/insights/

Article on the site: http://searchengineland.com/think-i...623?utm_source=twitterfeed&utm_medium=twitter

Enjoy!

 

[OiOiOi]

I am definitely going to use this. Have you played with it much? Is it just a repackaging of their other tools?

 

[teeniegenie]

I've poked around, but I definitely haven't done a comprehensive look through yet. So far my favorite area is the "Facts & Stats" section, which helps with some ideas regarding different demographics. For example:

31% of African Americans click through on mobile ads to retailer sites (vs. 21% of the population average).

I can't say for certain yet, but it isn't quite the comprehensive research tool I was hoping it would be - just another tool to add to the demographic research arsenal...

I am definitely going to use this. Have you played with it much? Is it just a repackaging of their other tools?

 

[macchiavelli]

Looks like something that could be usefull to my research.