[METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by step

 

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Hi BHters! Today is my birthday and decided to publish another uncensored Facebook PPC case ...
  1. #1
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    Default [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by step

    Hi BHters!

    Today is my birthday and decided to publish another uncensored Facebook PPC case study


    I noticed a few days back, when someone was selling a WSO with ad ideas and he didn’t provide any screenshots from his FB Ad Manager. We are going to do this “The Right” way with full discloser.
    For about a week in August, I was promoting a NFL Jersey offer in CPA network Advert Marketing (If you want in, PM me)
    The offer was relatively successful, but I soon stopped promoting it, because advertiser wasn’t satisfied with my traffic, even thou I really don’t know how I could bring him better quality. You’ll see why I say so in a minute.


    Here is the offer:
    Code:
    http://www.offervault.com/offer/details/offerId/305860/free-nfl-jersey/
    Pay per lead: $1.6
    Offervault says it only allows email traffic so I also posted a screenshot from the network. Facebook PPC is allowed!




    Campaign planning:

    I picked Dallas Cowboys, but this would work for any NFL team.


    Ad Building


    Title: Are You A Cowboys Fan?
    Image: Just pick a logo or something similar that represents the NFL team well.
    Body: Click here and get your NFL Jersey!
    Landing page: I iframed some NFL web store and changed the link to my affiliate link after my ad was approved.




    Code used for iframing was shared before by coolkid123.

    Code:
    Code:
    <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
    <html xmlns="http://www.w3.org/1999/xhtml" lang="EN">
    <head>
    <meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
    <title>Full Page IFrame</title>
    <style type="text/css">
    html {overflow: auto;}
    html, body, div, iframe {margin: 0px; padding: 0px; height: 100%; border: none;}
    iframe {display: block; width: 100%; border: none; overflow-y: auto; overflow-x: hidden;}
    </style>
    </head>
    <body>
    <iframe id="tree" name="tree" src="http://google.com" frameborder="0" marginheight="0" marginwidth="0" width="100%" height="100%" scrolling="auto"></iframe>
    </body>
    </html>


    Ad Targeting

    Country: US
    Age: 36 - 49
    Gender: Male
    Interests (keyword): “dallas cowboys”


    The reason I targeted the way I did, is because Quantcast gave me that data. As you can see, Dallas Cowboys home page is mainly visited by male under 18 and 35-49. I didn’t target underage boys, because advertiser doesn’t want that audience.

    The interesting fact is that DC fans are quite wealthy based on Quantcast data. I still don’t understand why advertiser wouldn’t want such traffic. IMO, I couldn’t do it any better on FB. He was probably too greedy or he wanted only visitors from search PPC but in that case, he should forbid using Facebook.





    Bidding

    I always place my bid over the suggested bid when doing CPC. But only till I get 3-4 clicks. Then I already have a good idea what CTR is going to be and I lower the bid to the point I am still getting enough traffic.





    Summary

    I paid for ads $141.30
    Earnings from CPA offer: $307.20
    Profit: $165.9
    RPC is still high because this is average RPC. Last 2 days it dropped significantly and it reached my CPC on FB. Then I stopped my ads.




    That’s it. Don’t share this outside of BHW!
    Cheers!


    P.S.:

    If you want to learn more about FB PPC, read also my other threads:


    [FREE TUTORIAL] - Facebook ad building, bidding, targeting - Case Study! - *uncensored* <<=== Start here!

    [GET] WSO 469001 Don + Spence + Facebook + Real Results and Real Money
    [Facebook Ads – Advice] How to turn a dying CPM ad, into a winning CPC ad.
    [GET] WSO 452952 One Penny Clicks 2.0 (Must-Have For Facebook Marketers!)
    [TEST] Facebook PPC + CPA. Method: Lazy Auto-pilot Profits
    Last edited by mojstermiha; 11-06-2011 at 03:29 PM.

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  3. #2
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    This is the BEST kind of help us noobs can get, thanks man.

    EDIT: And HAPPY BIRTHDAY, yo!
    Last edited by FstQuik07; 11-06-2011 at 11:14 AM.

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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Happy birthday mate. Great PPC advice. Super thread.

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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Happy birthday! Very nice share for anyone looking to get into FB advertising. Enjoy your day!

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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    mojstermiha, happy birthday and thanks for sharing your results here.

    You are an expert on FB ads.

  7. #6
    fung1990 is offline Power Member
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    are you taking student?P

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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Thank you for the method mate.. I am attemting to try FB ppc, haven't tried that one yet

  9. #8
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Thanks for the share and happy birthday.

    Can i just confirm ? You use the full iframe page of any store until the ad is approved, then change the link to the cpa offer in Facebook or on your site ?

    Thanks

  10. #9
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Happy B-DAY

  11. #10
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Wow, another amazing thread. thanks!

  12. #11
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Quote Originally Posted by fung1990 View Post
    are you taking student?P
    I think he is more in to girls.

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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Man you're on a roll with this CPA+FB PPC! thanked and repped!

  14. #13
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Thanks
    this inspires me to get into FB PPC after failing in apps

    I am taking action right now


    and Happy bday
    Last edited by jass11; 11-06-2011 at 12:47 PM.
    micro niche sites

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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Many many happy returns of the day!

    Thanks and rep for the tutorial!

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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Happy Birthday! Thanks for all your facebook case studies.

  17. #16
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Happy Birthday mojstermiha, I hope you are not actually spence from worriorforum, lol!

    Well, i like your every thread and following your every advice and you are like a GURU for me in my fb ppc management!

    Good Luck! You are Just Awesome!

  18. #17
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    wish you a very happy birthday

    Thanks for sharing this methods

  19. #18
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    nice one mojstermiha, and happy b-day.

  20. #19
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Any suggestion on how to rotate offers with the iframe?

  21. #20
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Happy birthday! Good share for IMer's looking to get into or improve their FB PPC.

  22. #21
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Happy birthday! Awesome write up you make it look easy.

  23. #22
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Quote Originally Posted by jacobs View Post
    Any suggestion on how to rotate offers with the iframe?
    Iframe your own site. On your site, make an array of different offers (in PHP). Then use header location to change to a random site in the array.

    OP - Did you make a fanpage called "Are You A Cowboys Fan"? My FB PPC campaigns make me have the title as the fanpage i am linking too...

    Or is this connected to a fanpage at all?

    Soory, noob at PPC and my campaigns are doing awful

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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Great job man

  25. #24
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Thanks for sharing. I haven't heard of CPA Advert Marketing. Is it hard to get in? I am with one network and looking to get into another.

  26. #25
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Thank you all for your wishes. Consider my share as if I bought you all drinks:P

    Quote Originally Posted by hellohellosharp View Post
    Iframe your own site. On your site, make an array of different offers (in PHP). Then use header location to change to a random site in the array.

    OP - Did you make a fanpage called "Are You A Cowboys Fan"? My FB PPC campaigns make me have the title as the fanpage i am linking too...

    Or is this connected to a fanpage at all?

    Soory, noob at PPC and my campaigns are doing awful
    I was promoting external URL. This is why I used full-page iframe. It wouldn’t make much sense using it on a custom tab because offers usually don’t fit. So the only title is the title of the ad itself.

    Quote Originally Posted by marketer14 View Post
    Thanks for sharing. I haven't heard of CPA Advert Marketing. Is it hard to get in? I am with one network and looking to get into another.
    PM me.
    Last edited by mojstermiha; 11-06-2011 at 11:31 PM.

  27. #26
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Quote Originally Posted by hellohellosharp View Post
    Iframe your own site. On your site, make an array of different offers (in PHP). Then use header location to change to a random site in the array.

    OP - Did you make a fanpage called "Are You A Cowboys Fan"? My FB PPC campaigns make me have the title as the fanpage i am linking too...

    Or is this connected to a fanpage at all?

    Soory, noob at PPC and my campaigns are doing awful
    If he's iframing on his site, he's not linking to a fanpage, but his own site. That ways he can name it whatever he wants.

    I have a question though, how come (for this example) you didn't just target Texas? Wouldn't that have been even more specific to the audience?
    Last edited by BlaqReaper; 11-07-2011 at 12:08 AM.

  28. #27
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    You are best man!!!
    This member has been permanently banned from BHW.

  29. #28
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    [youtube]wFh-rX_Sfhs[/youtube]
    Last edited by CoolBro; 11-07-2011 at 12:39 AM.

  30. #29
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    mojstermiha: Do you switch to CPM after you find the best ad or keep it to CPC bidding the whole time you run for CPA offers?

  31. #30
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Nice work! I used facebook PPC about 2 yrs i have a 2,000 daily limit on my account. Im gonna try something out.

  32. #31
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Great case study. Very cool

  33. #32
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Happy birthday great post! hope you have another birthday these week or so

  34. #33
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Quote Originally Posted by clin407 View Post
    mojstermiha: Do you switch to CPM after you find the best ad or keep it to CPC bidding the whole time you run for CPA offers?
    No, often Facebook CPM doesn’t work as rational as CPC. The only situation where CPM works great is with hot news topics/events and with extremely well targeted ads (usually less than 40k)

  35. #34
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Happy birthday and thanks for the case study.

  36. #35
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Quote Originally Posted by mojstermiha View Post

    Bidding

    I always place my bid over the suggested bid when doing CPC. But only till I get 3-4 clicks. Then I already have a good idea what CTR is going to be and I lower the bid to the point I am still getting enough traffic.
    hmmm, i followed your learning back in the day, when simple spence's wso's were shared here. he was an advocate of the 6 cents over the cpm bidding model, and driving traffic to a facebook fanpage, rather than an externals site. Looks like you deviated from that, greatly. just curious, what led to that?

    great work, btw.

  37. #36
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Quote Originally Posted by raj564 View Post
    hmmm, i followed your learning back in the day, when simple spence's wso's were shared here. he was an advocate of the 6 cents over the cpm bidding model, and driving traffic to a facebook fanpage, rather than an externals site. Looks like you deviated from that, greatly. just curious, what led to that?

    great work, btw.
    Because Spence’s strategy works only for popular and passionate topics.
    It seems hard to believe, but targeting NFL team is hardly a hot topic, so I also didn’t use CPM.
    I know that I would pay less if I linked my ads to fan page, but I just didn’t want to keep deleting *spam or scam* comments

  38. #37
    borisprock is offline Newbies
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    sorry im totally new on this ... do i need a website for this????

  39. #38
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    sorry again but whats the daily budget i nedd for this to work well?

  40. #39
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    How come when I target the same audience I dont get the same suggested bid

  41. #40
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Quote Originally Posted by jwzzrfl View Post
    How come when I target the same audience I dont get the same suggested bid
    I am seeing the same, my minimum bid is around 0.40GBP . I've tried to narrow down the reach but doesn't seem to affect the bid.

  42. #41
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Hey Moj, Pm'd about joining Advert Marketing!

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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    I've banked hard on that NFL jersey offer in the past. It's solid and converts high. Great share.

  44. The Following 2 Users Say Thank You to zenoGlitch For This Useful Post:

    FstQuik07 (11-18-2011), nakatoo (03-16-2012)

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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Quote Originally Posted by zenoGlitch View Post
    I've banked hard on that NFL jersey offer in the past. It's solid and converts high. Great share.
    I did to on sunday it depends on which one

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    lisamarie800 is offline Newbies
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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Thanks for sharing this method, really nice of you!


    "Landing page: I iframed some NFL web store and changed the link to my affiliate link after my ad was approved."


    Can anyone please explain the iframe part step by step for me, not sure if I get it.


    thanks again.

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    Default Re: [METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by s

    Targeted 60,000 black US women for seasonal apparel (cause winter is coming).
    After 24h:
    - Campaign reach: 121
    - Freq: 4.8
    - All the other metrics: 0(%)

    Either I must've fucked up something, or it's because of the weekend, or because those ladies are black?

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