Reveal content tab on website

Hello,

I know how to make a reveal content tab on FBML.
But I wonder how to make in on my website:

Example:

There is a like button of fanpage/website and when user click there and refresh the page, or also without refresh it will load another page of the website with a different content.

Anyone know how to do it?

Have you seen this on a website before?
I remember seeing one where you have to like to view a video, but not seen content itself.