Facebook app question

zellow1006

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Let's say I had a really good idea for a facebook application, and I also had a good source or sources for certain programmers to help build it. I am looking for this app to be successful with lots of users using it.

My only concerns and questions are:

1.Do I need any type of license/trademark/patent so that nobody can steal my idea and make a similar app just like it?

2. If this was a successful app with many users, how could I take advantage of it personally to help build some income off of it? Or in other words, how do you make money from facebook apps?
 
1] that would be difficult ... even companies like zynga are having a hard time keep off imposters.

2] adsense type ads,banner,contextual ads .. No cpa...
 
1] that would be difficult ... even companies like zynga are having a hard time keep off imposters.

2] adsense type ads,banner,contextual ads .. No cpa...

where about would I be putting the ads?
 
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