Well, I wanted to ask, What is considered a good opening rate ?

I averaged 20%, but I had more 3 times the amount of unique to the web site during the email campaign.

so any data you can tell me would be really wonderful

That would depend on how the list is targeted, if you generated it, or you bought cpm from a publisher.

Clickthru obviously is a better metric to measure as you could write a fake subject, get a high open and no one clickthrus, if your bottom line matters you look at the clickthru. Plus if you have a relation with your list you can assume X amount are going to open it anyway.

If you bought CPM from a publisher, 1 million emails should get you about 1.5-2k clicks.. If that's helpful in anyway.

that's great information,
I just pop up the click thru and it's 14%
the list is in-house I created over the last 5 years
the list is on-point, very focused, very narrow, very very specific.
I am still seeing a good amount of openings every day equaling about 2% of the mailings volume.

I want to thank you again for the information.

anything over 10 percent is considered better than average. anything over 15 is good. Test different subjects to get the best results than stick with it...

Actually, I wouldn't take open rates too seriously. Quite often I have more clicks than opens. There is just so much images suppression nowadays.

So Count Clicks not Opens

I'd kill to have a 20% open rate on our mailings. We do A LOT of emailing. I'm not talking about 5,000 here and there, but millions each week. We don't send these out from our servers, but actually purchase the emailings direct from newsletter publishers. Our average open rate over the past month has been 1.20% and even at a 1.20% our mailings are still working for us. Now, the thing you have to be real careful with is what the actual CTR is from that point. This is where your mailings will make or break you. A good CTR is going to range from 5% - 15% - anything lower than a 5% CTR is generally not going to convert the way you need it to.

From that point you should know what a general conversion rate should be once someone hits your landing page. So, this way, you're able to back your numbers into what the cost of the mailing is gonna be and see if you're at least at a break even point.

Blackbenzo hey bro.. What type of newsletter publishers offer this type of millions of emails for good rates. You talking safe lists or niche specific lists.. Got any pointers???

Im a email marketer also that sends millions of emails a year...