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Old 01-11-2010, 02:52 AM
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Default Long Read: How to Do Effective Emailings the Right Way & On a Budget...

I made a reply on this thread:

http://www.blackhatworld.com/blackha...-purposes.html

And had a lot of people PM me asking me tips. Instead of replying to each I decided to give back a little and post this LONG post here. Now, seems like from the replies I got to my reply on the above thread there are some people that still dont "get it" but hey, learn the hard or easy way, up to you. Makes no difference to me. To some more advanced people here this isnt anything new but I hope this helps some newbies and makes them think a little...

One of the services I run (im not going to advertise here) is mailing to nationwide Realtors. I do over 2 million pieces of email for clients for that service monthly (JUST for that service alone let alone my other projects) so I know what Im talking about and how the little guy can get into *effective* email marketing so they can aspire to larger scale email blasts.

Here is the reply I was going to send to each of my PM's. I edited my URL pointing to one of my sites because my intent wasnt to advertise. And please excuse typos, I didn't spell or grammar check for time's sake...

My reply...

Hi there, I got some free time and figured Id give you my two cents and a method that works . Keep in mind though that honestly I cant tell you everything because effective email marketing done right will take almost a novel for me to explain. Im a full time IM’r and it took me years and thousands of dollars in trial & error to learn the in’s and outs. Email is just one tool in my marketing ************** but it’s my favorite because of the quick turn around and instant results.

You have several factors you gotta keep in mind. First, you gotta know what email providers (Gmail, Yahoo, Hotmail, AOL etc) look for to determine if incoming email is spam or not. This is key cause after all, about 70-80 percent of emails you send will be to the top five providers so you gotta know what they want to get a higher percentage into the inbox.

BOUNCES: Lets say Hotmail sees that from a specific domain/IP a lot of email is coming in and a huge percentage of those are bounce backs. This could be for various reasons, but a bounceback is a bounceback. Hotmail will assume you are a spammer because a legitimate marketer with a legitimate list will always be filtering out bouncebacks. Spammers just load and blast to any and all lists they can get.

Solution? Don’t be stupid and download lists from people that say “Hey here is a list of 10 Million emails! Here you go, go crazy and mail!” You don’t know how old the list is or the quality. You are wasting time emailing them not knowing the most important things like the age of the list let alone the target specifics. Any marketer worth a damn knows that effective mailing is targeted, you email offers to people most likely to want that service/product. You don’t just use blind lists.

IP: People make a bigger deal out of this than they have to. It’s amazing to see the length people go thru to rotate IP’s and all that crap when really, and Im speaking from experience of over 10 years and I email EVERYDAY, the IP is less of a factor if the rest of your campaign is setup properly.

Now with that being said. It is helpful IF YOU PLAN TO DO A VERY LARGE MAILING IN A VERY SHORT PERIOD OF TIME to rotate IP’s.

Now if you plan on doing say a mailing of 500K in one 24 hour period and youre not mailing to an in house generated list where the recipients have actually optsd in to get mail from your domain then YES having multiple IP’s and domains to mail through is very smart. The emails will be coming from multiple sources so bounce backs become less of a deliverability issue.

MESSAGE CONTENT:

Okay obviously words like “make money” “cash at home” “get rich” and the usual phrases and keywords like that are to be stayed away from. But that’s easy. What you should focus on in your message content is to make the subject heading and the body as unique as possible. Now the emails have to still make sense though.

A lot of hack jobs out there like to insert random words, phrases, numbers, etc in their emails to accomplish this. Stupid! The emails look silly, amateurish, and start to not make sense.

What I mean is to incorporate “make sense” elements of the recipients contact details that you have into the subject and email body. That’s another reason you don’t want to use “scraped” emails you collect on the web or just a list of ONLY emails. If you have an email list that has the person’s name, city they reside in, state, etc you can do:

Subject: “Hey Tom, you can do this in Miami or from anywhere in the world”

and then the next recipient will get this subject:

Subkect: “Hey Susan, you can do this from Dallas or anywhere in the world”

Etc…etc…

This accomplishes two things. First, you get better responses because its known the more personalized the email subject to the recipient getting it the higher the open rate. Duh! But, also on the end of delivery the email provider such as Hotmail, Gmail etc that the email recipient is using will see DIFFERENT subject headings and less likely to mark the incoming emails as spam because you don’t have a bunch of emails with the EXACT same subject heading coming thru. Make sense?

Same thing with the body. If you got specific details about the email recipient you can incorporate it into the body. Mention their city, mention their name several times, mention their state, etc…I even go as far as putting their phone number in the body sometimes like this..

“Tom, I was gonna pick up the phone and call you at 555-2222 to share this with you but figured Id send you a quick email…”

This makes the email pull better response rates/click thru and also helps you make each email unique for deliverability sake. Rule of thumb with emails, keep it short (youre not doing the selling in the email, save that for when they click thru to your site) and keep it personalized in as many parts as possible.

MAILING:

I do a lot of mailings and have for a long time. One of the services I provide is realestateagent****com where I have clients hiring me to do mailings to Realtors nationwide for everything from RE services to higher ticket biz ops since a lot of Realtors are looking for ways to supplement their income. I actually spend over a grand a month dedicated servers and have hundreds of domains/IP’s that I use to throttle my mailings thru. But you do not need that starting off to make money and do effective email campaigns. You can start off small and use the below method.

Go to Google and do a search for “emails per hour sending limit” you will find a lot of web host forums and q & a on that topic. Make a list of the ones that allow a good amount like Host*Gator, Jaguar*PC, Glow*Host..there are many that allow a good amount. Between those three I listed you have 2K an hour because Jag*PC allows 1K an hour and the GH and HG allow 500 an hour. So in a 24 hour period you have 48K total emails you can push out.

You want to register a domain name for each account you setup. So you will have three domains, three hosts, three separate IP’s making the emails come from different sources/IP’s

Okay, so you’ll be out whopping $30 for the hosting and maybe an additional $3-4 for the domains if you go with .infos But for under $40-$50 you got your mailing solution.

You can use Interspire for the emailing and its been posted on BHW so do a search. Pretty easy to install. I prefer hosted email apps because then your personal internet IP at home or your office isn’t shown in the headers it’s the hosting account IP that shows. And that’s a plus as you know if you’ve been following along.

THE LIST:

Okay, now where oh where do you get the list. You have some choices. And let me tell you, scraping them or harvesting them isn’t the best way. Some will disagree but those same people that disagree don’t have the fraction of the experience I have doing email campaigns ( I really don’t want to come off arrogant, but its the truth) and they’re not getting nearly the click thru rates and conversions they could be getting if they had a more targeted list.

Sure, its easy for me to say that because over the years Ive setup & accumulated a lot of squeeze pages giving away ebooks, software, and anything I can use as to entice people to subscribe to my various lists. So I don’t have a shortage of in house generates lists to mail to. But guess what? You too can get a quality list to mail to.

If you do a search for “MLM opt in leads” “Biz op email data” “email marketing lists” you’ll see some good providers. I’m not going to offer any of my lists or services here or promote any specific ones. But there are many companies that show you example squeeze pages they use to collect the lists and they are very open about how targeted they are and the sources they come from.

Think about it, those of us that make a full time living online have many projects/websites getting thousands of optins daily from various sources. At one point we figured why not sell these to other marketers that might benefit form these type of lists. We figure, we can only mail so often to them ourselves so its really another profit center for us. People change their emails like underwear and for other reasons as well Ive found a huge percentage of emails go invalid after about 120 days. So we create another side business as a list provider and offer our lists to others. A lot of sites selling lists are entrepreneurs that collected the lists to mail for themselves, then turn around and sell them…its fine and doesn’t affect your marketing as long as the lists are targeted and not old.

If you do a search for “MLM , biz op email lists” you will find many of the sellers and please don’t ask me to name specific ones. Although I know a few great ones that I even use myself when I need supplement lists I will not share them. I believe if something is important enough for you to do you wont mind a little research yourself. But I will tell you that one of the best sources will be a company listed in the top 5 results of Google is you do “national mlm biz op email leads” and they are very reasonably priced. The lists there are good and the price varies depending on how old the list.

You can pay $45 for 21K 7-10 day old leads or $45 for 75 30-60 day old leads based on a current special they have right now . They will also filter out emails on specific domains you DON’T want to mail to. They are upfront about where the leads come from and very helpful if you have questions.

Anyways, you buy a list say 40K or so. Split the list up equally between your hosts so if you have four hosting accounts you’re going to use for this mailing you have four lists of 10K. You create four different email messages with unique body and subject content (and as much as possible incorporate specifics of the recipient(s) into the body and subject. Again, this helps your deliverability (unique messages going out) and response rate sin general.

This is easy to do because the list you buy from any reputable source will have First name, last name, city, state, telephone, date subscribed, IP address and sometimes a lot more info. The company I spoke of above collects A LOT of info on some of their lists form people. The more fields of info the better.

For example, I like to for some of my biz op optin pages ask “How much are you willing to invest in a home business?” and “How many hours a day can you devote to your home business a week?” You want to look for lists that have as much info as possible on them so you can make the messages as unique as possible! Be creative!

Load your lists into each of your hosting accounts/mailers and click send. You’ll go through that 40K list in 24 hours and make some money. If you don’t make money mailing this way don’t blame the method blame your copywriting skills or site sales page and/or offer. Some people can do a mailing to a million and get crap results while another mails the exact same way to the same list of a million and makes money. Its not always how much exposure you get but how good your message and sales pitch is.

But back to the point of all this, the above is a very easy way to do an email campaign with little cost. With the list, hosting and domains you can hit a list of 40K for under $90. Thanks to the awesome BH’s that posted Interspire here for download you got yourself the app to do it free.

There are a lot of people here that will see that $90 and complain it costs anything at all to do and go right back to scraping emails and using other mailing methods. They’ll spend $20-$30 on proxies, a mailer to mail through Gmail or Yahoo (which they’re too cheap to buy so they’ll waste hours/days trying to find a cracked one lol) and then if they’re lucky pop off one or two sales/signups. A lot of people wont admit it, but that’s the cycle they’re in, trying to make money without spending any stuck in a guerilla marketing/black hat marketing cycle that just wastes their time.

Once you do this you get a dedicated server and throw about fifty domains and IP’s on there. Now you can start mailing like a pro! Have some custom mail throttling scripts installed that rotate domains/SMTP servers/IPs per 5K mailings and mail to your hearts content. I currently have several dedicated servers spread out through different hosting companies (for uptime and security purposes) and I have no limits on how much I email or what speed. I have almost a 800 IP’s spread out through an equal number of domains and use email as my main source of business.

Reaching this level is not hard at all. Do effective email campaigns using the method I described earlier and you’ll buy your first dedi in no time. Once you see the power of having your own dedi with no limits and a bunch of domains and IP’s (its not as expensive as you think, I pay only .80 cents per IP a month and buy my domains in bulk for $6.25 a piece and lately been using .infos at a dollar a piece)

My biggest expense really is the dedi’s but Im glad to be out $300 a month on a dedi when I know the mail I pump through it will gross me $5-6K. Sure I pay an additional $150-$200 a month for each dedi for the IP’s…big deal!! Proxy providers charge a dollar or more for private proxies…where do you think those come from?

As far as web based mailers go, the ones that let you send thru Gmail, Yahoo, etc I don’t really care for them much. There are a lot of reasons why and as Im typing this I realize Ive spent too much time on this rambling anyways. But anyone that does a lot of mailing or really understands internet marketing will agree that this is a not a good route to go. The risks and hassles outweigh the benefits which as far as Im concerned aren’t real benefits at all.

So to recap, here is an example launch…

Get four accounts setup with different domains spread out over hosts that allow 500 min emails an hour. Easy as hell to find if you got 10 minutes and search with Google.

Then you install Interspire found on BHW and buy a quality list. Craft your email message, different one for each host/mailer you setup and incorporate specifics of the list into the emails. And then hit send….

With four hosts/mailers going at 500 an hour you got 2K an hour and can hit a list of 48K in one day. Your deliverability will be high because each host/mailer is sending out a different message AND the emails are also personalized to the max making them even more unique passing the dupe content filters in place. Total cost: about $90 including the list, hosting, domains, everything. Not bad at all and less than buying a mailer and proxies and all the jazz.


Now here is an example ad I use to promote on of my most successful affiliate programs. Almost broke $80K last year promoting Project Pay day alone.

Subject: “(Firstname), join freelancers in (city) earning above average pay at home.

Body:

“(Firstname), I almost picked up the phone to call you at (phone number) to share this with you but figured Id email instead. (City) is one of the cities seeing a huge increase in home freelancers.

On (subscribe date) you asked me to send you information on legitmate work at home opportunities. Here is one you should look at, it’s no cost to join and really works. You said you’re willing to spend (investment) a month and work (hours) a week from home. Well this is without cost and requires little time.

Go to: URL

Well, the above isn’t the full email I use but Im not going to share it. But it will show you that I go through great lengths to incorporate specifics of each recipient into the subject and body for reasons I already went over .

And yes, a lot of list providers do include a lot of info with their lists. Just shop around. The one I hinted at includes:


First Name
Last Name
Address
City
State
Phone
Investment Ability
Hours to spend for home biz
Best Time to Call
Date Subscribed
IP


Lots of info to tokenize the subject and email body!


Hope this helps.
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  #2 (permalink)  
Old 01-11-2010, 03:25 AM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Great post , gold for newbies as me
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Old 01-11-2010, 03:42 AM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Just wanted OP to know I appreciate the info have never done emailing but I am going to use this method by the end of the week and see what happens. My goal is to have the infrastructure in place to blast 20-40k emails per day in one week.

Not a noob to IM thankfully I make a good living e-whoring already so the $$$ investment is not the problem just getting off my butt and setting up my domains so they can email and DLing interspire and working on a good ad copy. Post definitely inspired me to go after it all out and I appreciate the good guide, I will post some updates later in the week with my success.
Might as well add one more revenue stream.

For now thought I am going to sleep and drink myself in a coma after watching my Patriots get bent over Rice's knee.
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Old 01-11-2010, 02:49 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

HELPFUL UPDATE...

I got several questions asking me how to make their accounts last longer when they use this method. Think about this, if you simply cough up some dough and buy a list you get info like Date Subscribed and IP Stamp.

At the bottom of every email put a footer similar to:


"You optd in on this date (date subscribed) from this IP (IP)...." similar to what you see on the footer of emails YOU get from people you optd in to hear from.

The recipients seeing this will be waaaaaay less likely to complain to your upstream provider if they truly believe they optd in to begin with. They will just ask to be removed. Make a link to a page on your site with s simple form saying "To be removed from future updates enter your email" and thats it. Put the link on the bottom of your email too.

Look, when you scrape emails you CANT do this, when you have a list with info on each recipient you can craft emails to where they truly believe they optd in at some point and wont be quick to call you a spammer and get your account in trouble. This Works!

Last edited by PotentMarketing; 01-11-2010 at 02:52 PM. Reason: Spelling
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Old 01-11-2010, 04:07 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Forgot to add that HostGator doesnt allow you to send more than 5,000 per day on a share account. Its 500/hour for up to a 5,000 member mailing list.
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Old 01-11-2010, 07:19 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

but where do you buy your dedi server from? I think this is most important due to the volume of spam. Pm me if you want.
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Old 01-12-2010, 03:49 AM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Incorrect on hostgator...yes 500 an hour but no limit daily. They SUGGEST you dont do more than 5K on a LIST nowhere do they say there is a daily limit. Look, local friend of mine was too cheap to pay me to do a campaign for him so I told him to go this route and he did just fine. He sent at least 10K through in one 24 hour period through HG


I have a few different dedi's and Im not going to share where from. Last thing I need is to have a bunch of people emailing my dedi providers pointing them to this thread. Im sure you understand, that would make some hosts nervous considering the content on this site

Look , install Interspire, signup with 5 Hosts allowing 400-500 an hour...buy a good quality list..refer to my additional posts to this thread and make a nice crafy footer like any legit email to OPTIN SUBSCRIBERS and start mailing. If you do it how I outlined your spam complaints will be zero to none and thats pretty much ALL hosts care about.

So stay under their per hour limit, do quality emails, give a opt out link and youre golden.

Last edited by PotentMarketing; 01-12-2010 at 03:55 AM. Reason: grammar spelling
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Old 01-12-2010, 10:12 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Quote:
Any mailing list larger than 5,000 addresses will require a dedicated hosting solution from us. Note: Dividing one large list into smaller lists to get below this limit is not allowed.
http://www.hostgator.com/mailpolicy.shtml
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Old 01-13-2010, 04:30 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Im not going to argue with you. There are some people that when presented with something will try to come up with excuses and reasons why it WONT work without giving it a try. Then there are some that will simply DO IT and see for themselves. I can only got by FIRST HAND EXPERIENCE.

Winners do, losers come up with excuses. Like I said, you can send more with HG than 5K in a 24 hour period as long as you stay under the 500 an hour limit. If you dont believe me then either prove me wrong by doing it or just use another host.
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Old 01-13-2010, 09:26 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Quote:
Originally Posted by PotentMarketing View Post
Im not going to argue with you. There are some people that when presented with something will try to come up with excuses and reasons why it WONT work without giving it a try. Then there are some that will simply DO IT and see for themselves. I can only got by FIRST HAND EXPERIENCE.

Winners do, losers come up with excuses. Like I said, you can send more with HG than 5K in a 24 hour period as long as you stay under the 500 an hour limit. If you dont believe me then either prove me wrong by doing it or just use another host.
Not trying to argue with you at all, you've helped me. Just was unsure about the limit policy because the site said one thing, and others said different. You know more than ....
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Old 01-13-2010, 10:23 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Wow, this is what makes this forum so great! Thank you PotentMarketing for taking the time to give us this info. As they say, there is more than one way to skin a cat! This path will save a lot of BH's a lot of time and frustration, plus it's so simple that a one eyed retarded monkey could do it
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Old 01-13-2010, 10:57 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

This thread was really good. The content example alone opened my eyes to how pitiful my attempts have been. You do have to wade through some junk here sometimes, but quality detailed posts like these keep me coming back.
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Old 01-14-2010, 02:09 AM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

good info man. Im trying to get in to marketing. Am going to put into use this week!
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Old 01-15-2010, 09:12 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

No problem, glad to contribute.
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Old 01-17-2010, 12:06 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Thanks PotentMarketing,
Very informative tutorial. I've been thinking about getting started on some email campaigns, and feel more confident now about getting started.
This is definitely sticky-worthy stuff.
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Old 01-17-2010, 03:34 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Nice post.....really helpful ! Some one wrote that this method will be saturated soon, but the truth is that this has been going on for years now, just more noobs will consider doing this particular method. The good thing is that it still takes skill , lots of testing, tons of tweaking, (Headline, body,auto responder ect... this is surely a good way to start but being successful at it takes really hard work, to only realize that your work is never finished. Its an ongoing process at getting good at what you do or set out to accomplish.
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Old 01-22-2010, 06:38 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Trust me folks, this works. And Ive learned with marketing dont focus on competition or worry about a method getting saturated (better to be part of the folks that got in while the getting was good than worry about saturation and never GET IN ). More so with email because if you do it right, with all the angles covered you will do just fine.

I run an email service that is very popular for the Real Estate niche. The only reason I do not mention it is this post wasnt meant to advertise, it was meant to give back by revealing something that i KNOW works. I wanted to give some people here a method that for the cost gives you A LOT of bang and not as much black hat as it is grey hat ethical emailing. Not the "scrape and blast" crap.

Look with Interspire you can install it one one domain and then create USER ACCOUNTS with all your OTHER domains (used for the actual mailing) and also (heres the freaking best part) Interspire lets you send multiple messages out as SPLIT campaigns so now you integrate that with your user accounts (on different domains/IP's) and you now have for example a campaing with a list of 100K recipients getting broken down through all your USER ACCOUNTS and rotating through your SPLIT MESSAGES equally to the list.
Youre covering the most important angles:

  • emails coming from different domains/ip's
  • email with different content
Here is another tip: On the domain you INSTALL interspire on make sure you go to the email authentication section and set your spf recprds to include and allow ALL YOUR MAILING DOMAINS as okay to mail from that host. Helps deliverabiltry.

I do a lot of emailing, I run a damn good service for the RE niche doing email marketing. Today I rebilled three clients for next week and signed up one new one. They wouldn't keep coming back if I didnt know my stuff. I know this works. Do it and pat yourself on the back for doing some quality marketing incorporating what you learned on BHW with ethical, quality email marketing. This is more grey hat to help you move on to the right solution which is dedicated server and a legit email cluster with multiple IP's..till then this will work..believe me.

Excuse the typos, I rarely spell check personal emails, posts, etc..takes too much time.

Last edited by PotentMarketing; 01-22-2010 at 07:19 PM. Reason: Add SPF tip
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Old 01-22-2010, 07:52 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

I'm curious , how do you deal with blacklisting and other inboxing issues?

I was given what I would deem a "Good Quality" list of about 500k leads, with complete info (name, city, IP , email, optin time, ect) and mailed it once , however after about 30k messages, yahoo started to softblock me, and regardless of what I do, I can't get them to inbox again.

Would you just re-install interspire on another domain/IP and go once again on it?
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Old 01-22-2010, 07:59 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Great post! Couple of questions:

1. I use Gammadyne which gives the option to use 1 ip at a time. You mentioned having some ip rotating scripts thrown onto your dedicated server. Do you have someone you can point me to buiild a script like this? PM me if you want.

2. Are you buying your additioanl ip's directly from the dedi server company or from another source? Whenever I have tried to buy more than 5 in the past they give me the third degree.

Thanks again for sharing.
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Old 01-22-2010, 08:32 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

You just need a valid, make sense reason why you need more IP's. Its easy for me, I have right now several hundred domains/websites that I use for general data collecting as squeezepages. So for me I can just tell a prospective dedi company Im a web designer and I have a lot of clients and Im moving my hosting as my current host sucks. I can show them my godaddy screenshot and thats that..Ive actually done that once. I told them that Im moving over 50 clients and each needs a dedicated IP for SSL (secure server)...done. I got no more questions. ARIN who provisions distribution of IP's requires valid reasons but a good story is all you need.

Also, I like to spread my dedi's ( i have a few) over different providers that way if one goes down all my sites arent affected and that also eliminates questions being asked from you trying to throw like 100 IP's on one dedi with one company.

I actually suggest its better to have two separate smaller dedi's with 25 ips and domains than ONE with 50 because you WILL have down time. Dedi's are finicky. And dont believe that BS about 99% uptime...one provider im toying with ditching and moving to another from has had issues over the last few months with several instances of down time...just how it is.

With a dedi you get something like VOLOMP software for the domain and IP rotatin..google it..believe me it rocks till you do (its expensive) just use the BH method I outlined and youll be rotating IP's and domains ...

Last edited by PotentMarketing; 01-22-2010 at 08:38 PM. Reason: my silly grammar error
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  #21 (permalink)  
Old 01-22-2010, 08:49 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Well, you sent too many out from one domain/ip or too many bounced backs with Yahoo. See, Yahoo and other email providers dont like seeing a source send email to their network with a high rate of bounce backs. They see that crap and WHAM they figure youre a "spammer" because obviously a LEGITMATE mailer would continuously filter out bounce backs. Interspire even has a feature to remove bouncebacks and its always a good idea to do so. Could have also been duplicate emails casuing a trigger...

Ill tell you something, I dont worry about inboxing 100% cause a) its impossible, even aweber with its high grade deliverablity lands in my spam folder a lot. You do large mails with good copy and you'll make a very healthy ROI even if some go to the spam folder.

Yes, emailing in HUGE volumes requires grooming of your IPs regularly, you notice one is on an RBL blacklist just take the time to go throguh the steps to get off the blacklist. its not that hard and worth it. Also another reason to spread your mailings over multiple IP's and domains. You can lay off the ones that need grooming till they're cleared.

Quote:
Originally Posted by 20years View Post
I'm curious , how do you deal with blacklisting and other inboxing issues?

I was given what I would deem a "Good Quality" list of about 500k leads, with complete info (name, city, IP , email, optin time, ect) and mailed it once , however after about 30k messages, yahoo started to softblock me, and regardless of what I do, I can't get them to inbox again.

Would you just re-install interspire on another domain/IP and go once again on it?
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Old 01-22-2010, 10:19 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Yes , there were quite a bit of bounces (about 30% as the list was a bit old).

However , I've groomed the list over with the domain/IP that isn't inboxing well at yahoo.

What would be a good volume to send to the list? I was only sending a max of 1500 per hour before the inboxing issues started.
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Old 01-23-2010, 01:21 AM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Potent, thanks for the message. When you say a dedicated server do you just mean a normal dedicated web server, or is this a email specific server? I have a dedicated server with LiquidWeb already.
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Old 01-30-2010, 12:08 AM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

How often should we blast the same list?

I have a list of over 200k real estate agents that I want to market to.
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Old 01-30-2010, 12:10 AM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Alright, I'm new to this and wanted to dip my feet into this. I currently have an email list of about 15k people. It is not from gmail, yahoo, or hotmail. It's from a current school university. Does the percentage of inboxing drop or increase with emails like this?

Also, I've been reading a lot where it is not good to do this through godaddy/hostgator. After reading your post, if I buy 4 shared hosting servers and domains I should be fine with sending 500 emails an hour right? So I could get through my list of 15k emails in about 4 hours.

Am I getting this correctly?
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Old 01-30-2010, 12:49 AM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

This is a goldmine of information! I'm glad someone posted something about e-mail marketing as it is the thing to do. Everyone and I mean everyone who gets into internet marketing needs to have opt in boxes on almost all their websites.
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Old 01-30-2010, 07:34 AM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

This could basically be thrown at any product i assume. Gotta find a good product but it sounds like a fun venture.
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Old 01-31-2010, 04:43 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Thanks for this excellent guide! I am wondering though, how often do you email out to your list?

In your example email you cover everything well but I would love to know if you stay in contact with a sequence of emails/articles/tips etc before promoting another product/offer?

I will definitely do this. I was considering going down the CL/easy auto responder route but this looks a lot more stable & profitable.

Another question, do you promote CPA offers with these emails?...If so, do you hide where the traffic is coming from by faking the referrer for the CPA networks?

Thanks again for this info

Last edited by HerzoG; 01-31-2010 at 08:24 PM.
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Old 01-31-2010, 07:48 PM
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Exclamation Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Let me know if I'm on the right track!

I need to inbox 200 - 350 emails everyday! Here is what I'm thinking of doing.

1. Get a .info domain. Get a hosting account. Create 50 email addresses.

2. Download Atomic Mail Sender,tracker & Verifier. Verify the email addresses are active.

3. Spread them out so the 200 - 350 emails I send out are not being sent from one email address.

Am I on the right track?

Questions:

1. How would I know when my domain is blacklisted?

2. Is there a software which tells you if the email was inboxed or not? ( not delivered or clicked on). I want to know if it tells you specifically if it was inboxed.

3. Someone recommended using multiple gmail accounts. I think it would work but there is no way to track the emails unless I use "smartpig" but that's my last option.

4. Can I use a premier Gmail account to do this? What are your thoughts?

Thanks SOO much for your help!
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Old 01-31-2010, 08:21 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

"You have some choices. And let me tell you, scraping them or harvesting them isn’t the best way. Some will disagree but those same people that disagree don’t have the fraction of the experience I have doing email campaigns ( I really don’t want to come off arrogant, but its the truth) and they’re not getting nearly the click thru rates and conversions they could be getting if they had a more targeted list. "

You're so wrong, you say you make 5-6k a month doing it your way which is cool but don't knock another method when it makes that in a couple days.

It's fine you choose that route but saying your way is better is an opinion. It all depends on where you scrape them because scraping you can get fresher leads which are very niched. Compared to bought aged, resold to who knows how many people the scraped leads will win any day. Now if you just run some harvester from the 90s scraping emails from google you are correct.

Didn't post to argue just wanted to correct the info you are stating, besides that it's a great guide to help people get started.
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  #31 (permalink)  
Old 03-03-2010, 03:03 AM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Great post. Most of my leads are scrapped but mine are done under unique situations and each email focuses on that industry. I do not mail unless I have personal information to go with the email address (company, first, last, address, email, etc).

As I said, this is a great post and every time I read it, I pick up on something new as my knowledge advances with each day and things the OP hit on start to click.

Now that I have made a post (first on this thread in over a month), I think others will read it and see its value.

Thanks.
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  #32 (permalink)  
Old 03-04-2010, 08:49 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Thank you, this is a great post. All I need is to buy email list ... anyone can share a good place? How do I know the provider offer a good quality ?
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  #33 (permalink)  
Old 03-06-2010, 03:52 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

I found a site that lists a bunch of different email resellers -> http://www.wordsinarow.com/optin-ema....html#supplier
Let me know if you find anything else.
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  #34 (permalink)  
Old 03-08-2010, 05:22 AM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Hey Potent (or any others experienced in this thread)....

I have a dedicated server of my own on liquid web for my other web work.

I have setup interspire and done everything else with SPF records and what not....

In my test emails I keep getting this error, but only from hotmail addresses:

"host mx3.hotmail.com [65.55.37.88]: 550 SC-001 Mail rejected by Windows Live Hotmail for policy reasons. Reasons for rejection may be related to content with spam-like characteristics or IP/domain reputation problems. "


My test message had a 0 spam score, was very personalized, and the IP I am mailing from is new. I did some research and read that Hotmail will block new IPs simply because they have no history.

It seems I am able to inbox gmail, yahoo, and other addresses. My question is, do you guys not attempt hotmail inboxing? I know 100% deliverability isn't really that likely, and many ESPs say 50-60% is about right, but I am noticing the lists I am purchasing have about 30% hotmail addresses, so do you basically ignore these 30%?

Any help here is greatly appreciated.

Thanks very much.

FP
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  #35 (permalink)  
Old 03-08-2010, 05:49 AM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

damn nice thread man this thread should be stickied
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  #36 (permalink)  
Old 03-08-2010, 11:32 AM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

good post with some good info, thank you. !

now as you have mentioned top hosts like hostgator etc, don't you think they will question you about the mailing ? why are you mailing etc etc, obviously the emails are random and not optin/subscriber ?

cheers
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  #37 (permalink)  
Old 03-10-2010, 01:19 AM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

could you please post some resources I could learn from on how I can bind multiple IP's to a dedicated server?
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  #38 (permalink)  
Old 03-10-2010, 01:40 AM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Quote:
Originally Posted by infiniteam01 View Post
could you please post some resources I could learn from on how I can bind multiple IP's to a dedicated server?
If they are in the same range-

open up putty on your main server

enter the following commands one by one

Code:
1)  cd /etc/sysconfig/network-scripts
2)  vi ifcfg-eth0-range0
3)type i to go into insert mode
4)    IPADDR_START=starting ip address in range
    IPADDR_END=ending ip address in range
    CLONENUM_START=0 
5) Hit escape to exit insert mode then :wq to save the file
6) When back at the main comand line type   ./ifup-aliases eth0  to activate the ips
7) Check your work with 'ifconfig'

That is the quickest and easiest way I know.
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  #39 (permalink)  
Old 03-10-2010, 02:01 AM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

could you please point me to a website I could read about on how to do this with different IP with different subnets?
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  #40 (permalink)  
Old 03-10-2010, 03:49 AM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

I got this working but good lord my open rates are horrid, like pitiful... I personalized, had calls to action, everything. Under .3%, and 0% on one campaign.
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Old 03-10-2010, 05:59 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Quote:
Originally Posted by fight_prof View Post
Hey Potent (or any others experienced in this thread)....

I have a dedicated server of my own on liquid web for my other web work.

I have setup interspire and done everything else with SPF records and what not....

In my test emails I keep getting this error, but only from hotmail addresses:

"host mx3.hotmail.com [65.55.37.88]: 550 SC-001 Mail rejected by Windows Live Hotmail for policy reasons. Reasons for rejection may be related to content with spam-like characteristics or IP/domain reputation problems. "


My test message had a 0 spam score, was very personalized, and the IP I am mailing from is new. I did some research and read that Hotmail will block new IPs simply because they have no history.

It seems I am able to inbox gmail, yahoo, and other addresses. My question is, do you guys not attempt hotmail inboxing? I know 100% deliverability isn't really that likely, and many ESPs say 50-60% is about right, but I am noticing the lists I am purchasing have about 30% hotmail addresses, so do you basically ignore these 30%?

Any help here is greatly appreciated.

Thanks very much.

FP

You can always apply for hotmail whitelisting after they have some history with you.
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  #42 (permalink)  
Old 03-13-2010, 06:01 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

what program do you use for rotating smtp's , if so please upload a link. IS there a good hotmail account maker? how long would 1k hotmail acct last and how many emails can they send?
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  #43 (permalink)  
Old 04-24-2010, 01:02 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

great read man thanx
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  #44 (permalink)  
Old 04-24-2010, 01:25 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

cheapest mailing lists I have found for opt-in email,name,address,number,etc... is $547 for 25k

so $45 isnt even close and I have checked about 20 different services so far
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Old 06-17-2010, 02:41 PM
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Default Re: Long Read: How to Do Effective Emailings the Right Way & On a Budget...

Very usefull post, but there lot of way to do mailing, I could make a post on that also
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