I made a reply on this thread:
http://www.blackhatworld.com/blackha...-purposes.html
And had a lot of people PM me asking me tips. Instead of replying to each I decided to give back a little and post this LONG post here. Now, seems like from the replies I got to my reply on the above thread there are some people that still dont "get it" but hey, learn the hard or easy way, up to you. Makes no difference to me. To some more advanced people here this isnt anything new but I hope this helps some newbies and makes them think a little...
One of the services I run (im not going to advertise here) is mailing to nationwide Realtors. I do over 2 million pieces of email for clients for that service monthly (JUST for that service alone let alone my other projects) so I know what Im talking about and how the little guy can get into *effective* email marketing so they can aspire to larger scale email blasts.
Here is the reply I was going to send to each of my PM's. I edited my URL pointing to one of my sites because my intent wasnt to advertise. And please excuse typos, I didn't spell or grammar check for time's sake...
My reply...
Hi there, I got some free time and figured Id give you my two cents and a method that works . Keep in mind though that honestly I cant tell you everything because effective email marketing done right will take almost a novel for me to explain. Im a full time IM’r and it took me years and thousands of dollars in trial & error to learn the in’s and outs. Email is just one tool in my marketing ************** but it’s my favorite because of the quick turn around and instant results.
You have several factors you gotta keep in mind. First, you gotta know what email providers (Gmail, Yahoo, Hotmail, AOL etc) look for to determine if incoming email is spam or not. This is key cause after all, about 70-80 percent of emails you send will be to the top five providers so you gotta know what they want to get a higher percentage into the inbox.
BOUNCES: Lets say Hotmail sees that from a specific domain/IP a lot of email is coming in and a huge percentage of those are bounce backs. This could be for various reasons, but a bounceback is a bounceback. Hotmail will assume you are a spammer because a legitimate marketer with a legitimate list will always be filtering out bouncebacks. Spammers just load and blast to any and all lists they can get.
Solution? Don’t be stupid and download lists from people that say “Hey here is a list of 10 Million emails! Here you go, go crazy and mail!” You don’t know how old the list is or the quality. You are wasting time emailing them not knowing the most important things like the age of the list let alone the target specifics. Any marketer worth a damn knows that effective mailing is targeted, you email offers to people most likely to want that service/product. You don’t just use blind lists.
IP: People make a bigger deal out of this than they have to. It’s amazing to see the length people go thru to rotate IP’s and all that crap when really, and Im speaking from experience of over 10 years and I email EVERYDAY, the IP is less of a factor if the rest of your campaign is setup properly.
Now with that being said. It is helpful IF YOU PLAN TO DO A VERY LARGE MAILING IN A VERY SHORT PERIOD OF TIME to rotate IP’s.
Now if you plan on doing say a mailing of 500K in one 24 hour period and youre not mailing to an in house generated list where the recipients have actually optsd in to get mail from your domain then YES having multiple IP’s and domains to mail through is very smart. The emails will be coming from multiple sources so bounce backs become less of a deliverability issue.
MESSAGE CONTENT:
Okay obviously words like “make money” “cash at home” “get rich” and the usual phrases and keywords like that are to be stayed away from. But that’s easy. What you should focus on in your message content is to make the subject heading and the body as unique as possible. Now the emails have to still make sense though.
A lot of hack jobs out there like to insert random words, phrases, numbers, etc in their emails to accomplish this. Stupid! The emails look silly, amateurish, and start to not make sense.
What I mean is to incorporate “make sense” elements of the recipients contact details that you have into the subject and email body. That’s another reason you don’t want to use “scraped” emails you collect on the web or just a list of ONLY emails. If you have an email list that has the person’s name, city they reside in, state, etc you can do:
Subject: “Hey Tom, you can do this in Miami or from anywhere in the world”
and then the next recipient will get this subject:
Subkect: “Hey Susan, you can do this from Dallas or anywhere in the world”
Etc…etc…
This accomplishes two things. First, you get better responses because its known the more personalized the email subject to the recipient getting it the higher the open rate. Duh! But, also on the end of delivery the email provider such as Hotmail, Gmail etc that the email recipient is using will see DIFFERENT subject headings and less likely to mark the incoming emails as spam because you don’t have a bunch of emails with the EXACT same subject heading coming thru. Make sense?
Same thing with the body. If you got specific details about the email recipient you can incorporate it into the body. Mention their city, mention their name several times, mention their state, etc…I even go as far as putting their phone number in the body sometimes like this..
“Tom, I was gonna pick up the phone and call you at 555-2222 to share this with you but figured Id send you a quick email…”
This makes the email pull better response rates/click thru and also helps you make each email unique for deliverability sake. Rule of thumb with emails, keep it short (youre not doing the selling in the email, save that for when they click thru to your site) and keep it personalized in as many parts as possible.
MAILING:
I do a lot of mailings and have for a long time. One of the services I provide is realestateagent****com where I have clients hiring me to do mailings to Realtors nationwide for everything from RE services to higher ticket biz ops since a lot of Realtors are looking for ways to supplement their income. I actually spend over a grand a month dedicated servers and have hundreds of domains/IP’s that I use to throttle my mailings thru. But you do not need that starting off to make money and do effective email campaigns. You can start off small and use the below method.
Go to Google and do a search for “emails per hour sending limit” you will find a lot of web host forums and q & a on that topic. Make a list of the ones that allow a good amount like Host*Gator, Jaguar*PC, Glow*Host..there are many that allow a good amount. Between those three I listed you have 2K an hour because Jag*PC allows 1K an hour and the GH and HG allow 500 an hour. So in a 24 hour period you have 48K total emails you can push out.
You want to register a domain name for each account you setup. So you will have three domains, three hosts, three separate IP’s making the emails come from different sources/IP’s
Okay, so you’ll be out whopping $30 for the hosting and maybe an additional $3-4 for the domains if you go with .infos But for under $40-$50 you got your mailing solution.
You can use Interspire for the emailing and its been posted on BHW so do a search. Pretty easy to install. I prefer hosted email apps because then your personal internet IP at home or your office isn’t shown in the headers it’s the hosting account IP that shows. And that’s a plus as you know if you’ve been following along.
THE LIST:
Okay, now where oh where do you get the list. You have some choices. And let me tell you, scraping them or harvesting them isn’t the best way. Some will disagree but those same people that disagree don’t have the fraction of the experience I have doing email campaigns ( I really don’t want to come off arrogant, but its the truth) and they’re not getting nearly the click thru rates and conversions they could be getting if they had a more targeted list.
Sure, its easy for me to say that because over the years Ive setup & accumulated a lot of squeeze pages giving away ebooks, software, and anything I can use as to entice people to subscribe to my various lists. So I don’t have a shortage of in house generates lists to mail to. But guess what? You too can get a quality list to mail to.
If you do a search for “MLM opt in leads” “Biz op email data” “email marketing lists” you’ll see some good providers. I’m not going to offer any of my lists or services here or promote any specific ones. But there are many companies that show you example squeeze pages they use to collect the lists and they are very open about how targeted they are and the sources they come from.
Think about it, those of us that make a full time living online have many projects/websites getting thousands of optins daily from various sources. At one point we figured why not sell these to other marketers that might benefit form these type of lists. We figure, we can only mail so often to them ourselves so its really another profit center for us. People change their emails like underwear and for other reasons as well Ive found a huge percentage of emails go invalid after about 120 days. So we create another side business as a list provider and offer our lists to others. A lot of sites selling lists are entrepreneurs that collected the lists to mail for themselves, then turn around and sell them…its fine and doesn’t affect your marketing as long as the lists are targeted and not old.
If you do a search for “MLM , biz op email lists” you will find many of the sellers and please don’t ask me to name specific ones. Although I know a few great ones that I even use myself when I need supplement lists I will not share them. I believe if something is important enough for you to do you wont mind a little research yourself. But I will tell you that one of the best sources will be a company listed in the top 5 results of Google is you do “national mlm biz op email leads” and they are very reasonably priced. The lists there are good and the price varies depending on how old the list.
You can pay $45 for 21K 7-10 day old leads or $45 for 75 30-60 day old leads based on a current special they have right now . They will also filter out emails on specific domains you DON’T want to mail to. They are upfront about where the leads come from and very helpful if you have questions.
Anyways, you buy a list say 40K or so. Split the list up equally between your hosts so if you have four hosting accounts you’re going to use for this mailing you have four lists of 10K. You create four different email messages with unique body and subject content (and as much as possible incorporate specifics of the recipient(s) into the body and subject. Again, this helps your deliverability (unique messages going out) and response rate sin general.
This is easy to do because the list you buy from any reputable source will have First name, last name, city, state, telephone, date subscribed, IP address and sometimes a lot more info. The company I spoke of above collects A LOT of info on some of their lists form people. The more fields of info the better.
For example, I like to for some of my biz op optin pages ask “How much are you willing to invest in a home business?” and “How many hours a day can you devote to your home business a week?” You want to look for lists that have as much info as possible on them so you can make the messages as unique as possible! Be creative!
Load your lists into each of your hosting accounts/mailers and click send. You’ll go through that 40K list in 24 hours and make some money. If you don’t make money mailing this way don’t blame the method blame your copywriting skills or site sales page and/or offer. Some people can do a mailing to a million and get crap results while another mails the exact same way to the same list of a million and makes money. Its not always how much exposure you get but how good your message and sales pitch is.
But back to the point of all this, the above is a very easy way to do an email campaign with little cost. With the list, hosting and domains you can hit a list of 40K for under $90. Thanks to the awesome BH’s that posted Interspire here for download you got yourself the app to do it free.
There are a lot of people here that will see that $90 and complain it costs anything at all to do and go right back to scraping emails and using other mailing methods. They’ll spend $20-$30 on proxies, a mailer to mail through Gmail or Yahoo (which they’re too cheap to buy so they’ll waste hours/days trying to find a cracked one lol) and then if they’re lucky pop off one or two sales/signups. A lot of people wont admit it, but that’s the cycle they’re in, trying to make money without spending any stuck in a guerilla marketing/black hat marketing cycle that just wastes their time.
Once you do this you get a dedicated server and throw about fifty domains and IP’s on there. Now you can start mailing like a pro! Have some custom mail throttling scripts installed that rotate domains/SMTP servers/IPs per 5K mailings and mail to your hearts content. I currently have several dedicated servers spread out through different hosting companies (for uptime and security purposes) and I have no limits on how much I email or what speed. I have almost a 800 IP’s spread out through an equal number of domains and use email as my main source of business.
Reaching this level is not hard at all. Do effective email campaigns using the method I described earlier and you’ll buy your first dedi in no time. Once you see the power of having your own dedi with no limits and a bunch of domains and IP’s (its not as expensive as you think, I pay only .80 cents per IP a month and buy my domains in bulk for $6.25 a piece and lately been using .infos at a dollar a piece)
My biggest expense really is the dedi’s but Im glad to be out $300 a month on a dedi when I know the mail I pump through it will gross me $5-6K. Sure I pay an additional $150-$200 a month for each dedi for the IP’s…big deal!! Proxy providers charge a dollar or more for private proxies…where do you think those come from?
As far as web based mailers go, the ones that let you send thru Gmail, Yahoo, etc I don’t really care for them much. There are a lot of reasons why and as Im typing this I realize Ive spent too much time on this rambling anyways. But anyone that does a lot of mailing or really understands internet marketing will agree that this is a not a good route to go. The risks and hassles outweigh the benefits which as far as Im concerned aren’t real benefits at all.
So to recap, here is an example launch…
Get four accounts setup with different domains spread out over hosts that allow 500 min emails an hour. Easy as hell to find if you got 10 minutes and search with Google.
Then you install Interspire found on BHW and buy a quality list. Craft your email message, different one for each host/mailer you setup and incorporate specifics of the list into the emails. And then hit send….
With four hosts/mailers going at 500 an hour you got 2K an hour and can hit a list of 48K in one day. Your deliverability will be high because each host/mailer is sending out a different message AND the emails are also personalized to the max making them even more unique passing the dupe content filters in place. Total cost: about $90 including the list, hosting, domains, everything. Not bad at all and less than buying a mailer and proxies and all the jazz.
Now here is an example ad I use to promote on of my most successful affiliate programs. Almost broke $80K last year promoting Project Pay day alone.
Subject: “(Firstname), join freelancers in (city) earning above average pay at home.
Body:
“(Firstname), I almost picked up the phone to call you at (phone number) to share this with you but figured Id email instead. (City) is one of the cities seeing a huge increase in home freelancers.
On (subscribe date) you asked me to send you information on legitmate work at home opportunities. Here is one you should look at, it’s no cost to join and really works. You said you’re willing to spend (investment) a month and work (hours) a week from home. Well this is without cost and requires little time.
Go to: URL
Well, the above isn’t the full email I use but Im not going to share it. But it will show you that I go through great lengths to incorporate specifics of each recipient into the subject and body for reasons I already went over .
And yes, a lot of list providers do include a lot of info with their lists. Just shop around. The one I hinted at includes:
First Name
Last Name
Address
City
State
Phone
Investment Ability
Hours to spend for home biz
Best Time to Call
Date Subscribed
IP
Lots of info to tokenize the subject and email body!
Hope this helps.