Does a high gravity necessarily indicate that a product is popular?

The definition of Gravity in the ClickBank website is as follows:

HTML Code:

Gravity: Number of distinct affiliates who earned a commission by referring a paying customer to the vendor's products. This is a weighted sum and not an actual total. For each affiliate paid in the last 8 weeks we add an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.

Gravity does not indicate how many people purchased the product, which leads on to my question. On one hand, a high gravity means that many people have sold it, thus the product has a lot of sales. On the other hand, a high gravity could mean that quite a lot of people have sold perhaps a single copy of the product.

My initial question also leads onto this question: should I sell a product with a high gravity? I have researched the niche on Google and it revealed that there are a few thousand global searches for the product name. I wish to analyse whether I will generate money if I pursue it.

Thank you.

Originally Posted by Acquisition of Money

My initial question also leads onto this question: should I sell a product with a high gravity?

You shouldn't use gravity as a factor when deciding whether to promote a product or not. Here are a couple of reasons why...

1. Gravity can not be trusted.

It's known that most affiliates generally decide which products to promote based on the gravity score. Because of this, many product owners artificially inflate their gravity score to get as many affiliates as possible.

2. Because most newbie affiliates decide which products to promote based on gravity, the high gravity products get an even higher gravity (horrible sentence). That's probably not a great way of explaining what I mean so let me give you an example:

Let's say you're an affiliate looking for a fitness product to promote. You go to the marketplace and find that the book Truth About Abs has the highest gravity of all. Because of that you decide to promote it.

What happens when 500 other people do the same thing? All of them will start to promote Truth About Ads which will increase its gravity even more. So the gravity isn't sky high because the product sells like hotcakes - it's high because a ton of newbie affiliates decided to promote it.

English isn't my native language so I sometimes have problems turning my thoughts into text but I hope you get my point.

Gravity is just an approx thing and its not the deciding factor to select your product for promotion purposes.

Originally Posted by GimmeMoney

You shouldn't use gravity as a factor when deciding whether to promote a product or not. Here are a couple of reasons why...

1. Gravity can not be trusted.

It's known that most affiliates generally decide which products to promote based on the gravity score. Because of this, many product owners artificially inflate their gravity score to get as many affiliates as possible.

2. Because most newbie affiliates decide which products to promote based on gravity, the high gravity products get an even higher gravity (horrible sentence). That's probably not a great way of explaining what I mean so let me give you an example:

Let's say you're an affiliate looking for a fitness product to promote. You go to the marketplace and find that the book Truth About Abs has the highest gravity of all. Because of that you decide to promote it.

What happens when 500 other people do the same thing? All of them will start to promote Truth About Ads which will increase its gravity even more. So the gravity isn't sky high because the product sells like hotcakes - it's high because a ton of newbie affiliates decided to promote it.

English isn't my native language so I sometimes have problems turning my thoughts into text but I hope you get my point.

1. It's definitely true that gravity shouldnt be a determining factor of whether or not you're gonna promote that product. 2. Coincidentally, when I FIRST started promoting clickbank, I was fell into the Truth About Abs book. I promoted that thing like crazy.

Gravity is a mirro that always tell you that you are awesome even though you are not. I felt in that also before realizing this is not the best way to choose the product to promote in CB.

Thank you for the advice everyone. Does anyone know how I should determine if a product is worth my time? Should I research the searches per month, the Cost Per Click on Google AdWords or perhaps base a decision on both the prior factors?

its up to mate..just try to pm us...

Gravity does not matter because if you have visitors then you will earn money even if the gravity is 0 and if you do not have any visitor then you can not earn money even the gravity is 100....

I've been a vendor with Clickbank for 10 years.

Gravity is the most important number for an affiliate next to popularity as far as success of the product.

The gravity tells the number and cash amount of other people (affiliates) who have made money off that affiliate product over a course of time...I have 3 products in clickbank and here are the estimates

Graivty 2.12

I have 3 affilaites making $1000 per week off this

Graivty 10.2

I have 21 affilaites making $1000 per week off this

I offer 75% commissions so my take isn;t as good as there's mind you...

Basically if the gravity is high then is staing a balance between number of affilaites profiting and amount that those affiliates are profiting...

A Gravity of 200 could mean 1 affiliate is making a "fortune" or it could mean 1000's of affiliates are making a nice profit...but none the less the product is being rewarding to affiliates.


p.s PM me if I can give you more info

Guys, in a nutshell, gravity reflects the number of DIFFERENT AFFILIATES making sales. So, to explain this, 1.00 will be the gravity for a sale or sales made by a single affiliate yesterday (yesterday is important, as gravity drops as time goes on unless sales continue to come in enough).

If I have two products that each made 100 sales yesterday, they could have starkly different gravities today. If Product A had 5 affiliates make a total of 100 sales, then its gravity would be 5.00. If Product B had 75 affiliates make a total of 100 sales, then the gravity would be 75.00. It doesn't matter if an affiliate makes 1 sale or 1000 sales on a given day. He attributes the same weight to gravity either way for that day.

The reason gravity is significant is based on the assumption that the longtail affiliates that don't send as much traffic are still having success converting what little traffic they send, meaning that the offer likely converts at a higher rate than offers with lower gravities.

There are solid offers that convert extremely well that have low gravity, but it is virtually guaranteed that an offer with high gravity is going to convert well.

My recommendation is this: Look at gravity as being most important, but do not neglect the 'Popularity' metric or the average per sale. If you find an offer that combines these three in an advantageous way, you're more likely to have a winner than if you use any one of them exclusively.

How could you artificially inflate your gravity?

Originally Posted by bigballin6161

How could you artificially inflate your gravity?

Make sales for other people, through their affiliate accounts. Only way.

Gravity is almost a closed, self perpetuating loop.

Once a product gets hot, and lots of affiliates jump on it, the gravity rises. Then when new affiliates to go promote it, they see a high gravity and start promoting it. This leads to a higher gravity and the cycle begins again.

However, it doesn't neccesarily mean that the product is THAT good to begin with. So be careful.

-Red

Originally Posted by Red__

Gravity is almost a closed, self perpetuating loop.

Once a product gets hot, and lots of affiliates jump on it, the gravity rises. Then when new affiliates to go promote it, they see a high gravity and start promoting it. This leads to a higher gravity and the cycle begins again.

However, it doesn't neccesarily mean that the product is THAT good to begin with. So be careful.

-Red

This is true. However, statistics would tell us that most of the affiliates that promote an offer aren't able to drive a ton of traffic, so if they promote the offer, but they don't send that much traffic, it's entirely possible that they don't make any sales. And if they don't make any sales, then the gravity doesn't rise any more because of them.

Originally Posted by OTrap

This is true. However, statistics would tell us that most of the affiliates that promote an offer aren't able to drive a ton of traffic, so if they promote the offer, but they don't send that much traffic, it's entirely possible that they don't make any sales. And if they don't make any sales, then the gravity doesn't rise any more because of them.

What goes up, must come down...

Originally Posted by Getwhatchuwant

What goes up, must come down...

If, by this, you mean that nobody's gravity stays high forever, that's pretty commonsensical.

If you meant something else, it went clean over my head.

@OTrap we can't know the number of daily sales of a clickbank product. right?

Originally Posted by OTrap

If, by this, you mean that nobody's gravity stays high forever, that's pretty commonsensical.

If you meant something else, it went clean over my head.

Nahhh it was a pun since the topic was gravity and your comment related to it I felt it was a good time to insert my (lame) sense of humor.

Originally Posted by OTrap

My recommendation is this: Look at gravity as being most important, but do not neglect the 'Popularity' metric or the average per sale. If you find an offer that combines these three in an advantageous way, you're more likely to have a winner than if you use any one of them exclusively.

Good advice. Too many beginners will neglect the other metrics and end up with not such a hot product. Like many things with research, there is no exact science so tips are very much appreciated.