If your competitors are doing it, don't. Stand out from an overcrowded marketplace where so much of the advertising and products look the same.1. Have passion for your business.Work should be fun. Your passion will help you overcome difficult moments and persuade people to work for you and want to do business with you. Passion can't be taught. When it wanes, as it surely will in difficult times, take some quiet time. Whether it be an hour or a week, take inventory of all the reasons you started the business and why you like being your own boss. That should renew your passion.

This is true in some point, but in some point it is not. If you competitors doing seo, this does not means that you do not have to do this. If your competitors are on the PPC, that is something you need to consider too. The most important thing in any of the business is the brand awareness and recognition together with the reputation. Those are two factors that you can't ignore.