How do you establish what topic to write about?

 

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It might be a very basic question for most of you, but I'm starting doubting ...
  1. #1
    JamesCam's Avatar
    JamesCam is offline Junior Member
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    Default How do you establish what topic to write about?

    It might be a very basic question for most of you, but I'm starting doubting about my process. When I decide to write a new article, I first check how many search queries a keyword gets into Google Keyword Tool. If there are a lot of queries, I will think about an article to write around that topic.

    But I believe there is a much more efficient way to establish what to work about. I don't know, for example a tool that tells me the most popular searches based on a keyword (e.g. I put travel and I retrieve "which are the most dangerous travel destination of 2014?")

    What's your best practice, guys?




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    linktolinker is offline Jr. VIP
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    Default Re: How do you establish what topic to write about?

    Hi,
    The basic thing is to search in Google what is being read in your niche. If your niche is Fashion/Lifestyle, research about it. See if any clothes or shoe brand has launched any new product, etc. This will create interest for users and you will get more traffic eventually.

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    Default Re: How do you establish what topic to write about?

    Search something that you continue to love writing in. The Google searches should be good with medium Comp as well.

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    StuartWalker is offline Registered Member
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    Default Re: How do you establish what topic to write about?

    I don't go out and do keyword searches (to begin with anyway) I start by checking popular forums in the niche and see what questions are being commonly asked.

    These questions = problems. When you write blog topics for your audience you should be looking to solve their problems. Write posts which answer these questions and offer a solution.

    Great way to sell products.

    Once I've established the question / problem and worked out if I have the answer / solution then I might go look at keywords and see whether there are any I can focus on.

    I'm not too fussed either way about writing keyword orientated posts anyway I write for my audience and not for search engines.

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    brabbit8 is offline Newbies
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    Default Re: How do you establish what topic to write about?

    Well what you will need to do is find a community in your niche like a forum or whatever. Then look at the questions people are asking. Which questions are being asked frequently? Those are what make quality post.


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